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  • 7 Steps to Building Brand Value
  • Defining Your Brand Essence
  • WTF??!! The Keys to Innovation

7 Steps to Building Brand Value

Seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Learn how to add significant value to your products by making your products more valuable to your customers.

Defining Your Brand Essence

BMW defines its brand essense with four words. Nike, GE, and Wal-Mart use three. Barack Obama sold the most powerful product in the world with two: "Hope" and "Change." In this multi-media speech, Bruce shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

WTF??!! The Keys to Innovation

Hidden in Plain Sight. Content vs Context, Non-Linear Thinking and the definition of WTF??!! are just a few of the concepts explored and explained in this irreverent but very practical talk. Bruce looks at innovation in a whole new way that will have your audience slapping their heads and thinking " why didn't I see that before?" Your attendees will leave energized and excited about putting their new-found skills of imagination to work.

Bruce's years of marketing expertise and understanding of diverse clients' needs coupled with his ability to connect with the audience make him a true leader in the marketing arena. Bruce is able to get his message across through captivating story telling that people understand, often relate to, and certainly learn from; stories which stay with them long after he has left the room. I can comfortably vouch for you and recommend you for organizations wanting to focus on branding. marketing, advertising, or from our most recent engagement, improving communications and public speaking skills for their executives.

Henry Martinez,
President, Discovery Communications, Latin America/ U.S.Hispanic/ Canada

We were looking to inspire our marketing organization and ignite their energy to 'think laterally,' and Bruce answered that call! He was the opening guest speaker of our annual marketing summit and he not only delivered on that challenge, but he did so in a sincere, entertaining, educational, and 'real world' way that our team really appreciated. Based on the response of our attendees, we are beyond pleased that we selected Bruce to speak at our summit."

Juan Rovira,
Chief Marketing Officer, Bacardi

You were the highlight of our meeting! Your subject on the brands was right on and through our survey I am getting great reviews on your presentation."

Alvaro Diago,
Chief Operating Officer,
Latin America & Caribbean, Intercontinental Hotel Group

Thank you so very much for your amazing contribution to the NSA keynote lab. I loved your model to building your unique brand position, as well as your comments and perspectives.

Kristin J. Arnold,
President, National Speakers Association

What a great opening keynote presentation! Our attendees were buzzing about it at the conference and well into the next week on Twitter and Facebook. We are in the midst of launching our association's new brand so the timing of your presentation was just perfect! It is very important to us that we give our members and industry partners valuable tools that they can take back to their perspective places of business. We feel very confident that your presentation accomplished that.

Marc McQuaid,
Executive Director

Janet L. Johnson,
Assistant Executive Director

Ohio Travel Association

The annual convention for DMAI has been over for three weeks and our members are still talking about your presentation. Here are a few select quotes:

  • Entertaining - loved him and the harmonica.
  • Fabulous presentation.
  • Fascinating and very informative.

All this is to say job well done and thank you very much.

Doug Price,
Senior VP of Professional Development, Destination Marketing Association International

Your presentation and presence at our retreat was the highlight of the three day event. Over the years we have had many speakers with national credentials. With all honesty I can say that you excelled in getting your points across in clear and memorable terms. Your unique ability to involve the whole group was outstanding.

Michael Pappas,
President and CEO, Keyes Corporation

Thanks you so much for joining us during the Wyoming Governor's Conference on Tourism. You are such a talented speaker...enthusiastic, appropriate, and so skilled in teaching in a very fun and effective way. The attendees loved you and found great value in the messages you shared. I can't wait to hear you again at ESTO!!

Diane Shober,
State of Wyoming

For our team marketing summit, Bruce Turkel surfaced with a seminar dedicated to lateral thinking. He had the audience guide the meeting rhythm and content through a 'choose your own adventure' style. This was incredibly engaging and pushed the team to drive the summit and make it their own. Big success!

Bruce speaks with confidence and competence while triggering the audience to build solutions - which worked extremely well across our marketing organization.

Bill Melnyk,
Brand Director, Grey Goose Vodka

Bruce Turkel rocks! Fascinating presentation of relevant information - he kept our audience completely engaged!

Susan Atwater,
Event Manager, IFCO Systems

Bruce, once again, I wanted you to know how much I enjoyed your presentation at the recent IFCO forum. There were quite a few "take-aways" from your discussion.


M.D. (Skip) Marlin,
VP Corporate Packaging
Del Monte Fresh Produce Company

Just wanted to let you know that Bruce was WONDERFUL last week.
He was the perfect person for this event.

He did an amazing job. He’s a very engaging speaker.
Thanks so much for helping to set this up.

Jennifer Jaacks
Account Manager of PR and Social Marketing, Foodmix Marketing Communications


I would like to thank you for your recent presentation at our annual customer forum. I found your presentation uplifting, entertaining and enlightening and I thoroughly enjoyed it. I also felt the concepts you introduced were both relevant and insightful and there is no question you added substantial value to our event.

I look forward to continuing our partnership and interaction and please note I am happy to recommend you without hesitation if asked.

Thanks again


Daniel Walsh
President, North America

Your presentation on "Building Brand Value" was amazing. Your insightful discussion of the seven points of building brand value captivated the audience and contributed greatly to the substance of our conference program. I heard positive comments about if from my attendees.

Thanks again for your thoughtful presentation

John C. Murphy,
Executive Director, National Association of Local Housing Finance Agencies

Many thanks for delivering such a wonderful speech at the 2014 Walker & Dunlop Summer Conference. Your speech, and overall performance, were simply fantastic.

As I mentioned to you in an email after the conference, many, many conference attendees commented on how much they enjoyed your presentation. And as you could tell by my opening remarks on Tuesday, what you said had a profiund impact on many people in the audience.

William M. Walker,
Chairman and Chief Executive Officer