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About Bruce Turkel

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So far Bruce Turkel has created 856 blog entries.

North Face Has Shown Us The Way

Walking through a park the other day I noticed a man strolling in front of me wearing a North Face jacket. I knew it was North Face because the company positions their logos on the backs of their jackets, directly over the wearer’s right shoulder blade. How strange. Why would North Face put their logo on the back of a jacket instead of over the left breast [...]

By |2018-10-10T14:29:46+00:00October 10th, 2018|2 Comments

The Power of Patterns

Sometimes a thing looks like both the component parts that make up the thing and a collection of the thing itself. A rock, for example, looks both like a grain of sand and a mountain. Chunks of ice, too, look both like ice crystals and icebergs. Human nature can often be described this way, too. Famous parables about scorpions or rattlesnakes end with concluding witticisms like, “It’s [...]

By |2018-10-03T14:01:25+00:00October 3rd, 2018|0 Comments

Algorithms vs. Elbow Grease.

Today’s battle between algorithms and elbow grease might just be the largest social experiment and reorganization of responsibility and renumeration humankind has yet experienced. But much like the mouse running around in a researcher’s maze, we don’t know which turn will get us to the cheese nor which one will lead us to a dead end.

By |2018-03-06T23:09:28+00:00March 6th, 2018|1 Comment