Bruce Turkel | Bruce Turkel - Part 2

Bruce Turkel

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Words That Don’t Go Together

Words That Don’t Go Together

An oxymoron is defined as a contradiction in terms. In other words, an oxymoron is a figure of speech in which two opposite ideas are joined to create an effect. Perhaps you’ve noticed oxymorons such as cruel kindness, living death, reality television, non-dairy creamer, clearly confused or act naturally. But how about asbestos baby powder? ...

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The Message and Michelangelo

The Message and Michelangelo

Recently I was interviewed by author and business growth specialist Jeff Blackman. I thought you’d enjoy reading the interview. Bruce Turkel sees things from a fascinating perspective. And it’s not because he stands six-foot-four. Instead, it’s because he has the ability to help leaders and companies “…futureproof their brands in a world of constant disruptive ...

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The Truth According to Uber

The Truth According to Uber

Uber’s new CEO, Dara Khosrowshahi, is new to his position, but a recent email to employees proves he is a thoughtful inspirational speaker.When UK officials announced that they would not renew Uber’s license to operate in London, Uber announced its plan to appeal the decision. Moreover, Uber’s chief executive sent a remarkable email to his employees: “While the ...

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The Power of Story Selling

The Power of Story Selling

American mythologist Joseph Campbell was best known for his theories on the power of stories and myths. Campbell’s theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one powerful meta-myth. Campbell’s theory was so universal, he was even able to extend it to our belief or disbelief ...

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Exploration, Examination, Expression.

Exploration, Examination, Expression.

This morning I read Who Will Lead? It’s one of my favorite blogs, written by my old friend John Calia. John was discussing how conflicted he felt about a recent radio appearance he’d made. Examining his feelings, John wrote, “…it has been a difficult journey to this imperfect place at which I behave imperfectly. It is especially difficult ...

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Sticks and Stones

Sticks and Stones

The advertising agency I worked at specialized in creating successful brands for residential real estate projects. We created advertising strategies, brand identity, and marketing and advertising for high-rises, gated communities, golf resorts, condominiums, and planned communities. WE knew the importance of brand awareness. And we were damn good at creating it. One of the women ...

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