by Bruce Turkel | Nov 24, 2021 | Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Is That All There Is
Click HERE to watch the video. Do you remember the first time you rode a bicycle all by yourself? I remember when I did. I hoped up on the shiny blue two-wheeler I got for my birthday and my dad grabbed the saddle and ran alongside me while I furiously pumped my legs...
by Bruce Turkel | Nov 16, 2021 | Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Is That All There Is
Click HERE to watch the video. A while back I was traveling with a friend. After some time together, he said something interesting: He said – “You talk to everyone. EVERYONE! And in almost every instance you give them honest and sincere compliments. When they walk...
by Bruce Turkel | Nov 9, 2021 | Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Is That All There Is
Click HERE to watch the video. Quick – what is the first classical music masterpiece that you can think of where you know the title, can name the composer, and can even sing the piece’s main motif or theme? Got it? If you’re like most people I’ve asked, you answer is...
by Bruce Turkel | Sep 21, 2021 | Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Communication, IS That All There Is?, Marketing
Once digital marketing became the standard, one of the questions almost every one of my clients would ask was, “How can we make our campaign go viral?” There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee...
by Bruce Turkel | Jun 15, 2021 | Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, IS That All There Is?, Leadership, Your Purpose
Click HERE if you’d rather watch the video. What have you heard about Milli Vanilli singer John Davis dying after a struggle with COVID? How about the United States Postal Service apps that provide direct links to sex traffickers? Or maybe you read about the change to...
by Bruce Turkel | May 25, 2021 | Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Crisis Management, Your Purpose
Click HERE if you’d rather watch the video. According to Kerryn Higgs’ book, “Collision Course: Endless Growth on a Finite Planet”, the notion of humans as consumers first took shape before World War I, but became commonplace in America in the 1920s. For many,...
