fbpx

Advertising

Algorithms vs. Elbow Grease.

Algorithms vs. Elbow Grease.

Today’s battle between algorithms and elbow grease might just be the largest social experiment and reorganization of responsibility and renumeration humankind has yet experienced. But much like the mouse running around in a researcher’s maze, we don’t know which turn will get us to the cheese nor which one will lead us to a dead end.

Continue Reading...

Traveling Light 2018

Traveling Light 2018

Because I travel so much, I spend a lot of time out of the office. It’s been a great opportunity to use – and further refine – all the travel hacks that make my journeys so much easier. If you spend a little time and effort on traveling with only what you need, you’ll find your journeys are less stressful and a lot more fun. Here's how...

Continue Reading...

A Dozen Oysters and Your Brand Strategy.

A Dozen Oysters and Your Brand Strategy.

The Swan Oyster Depot does all this because after 115 years in business they know who they are and why their customers keep coming back. Whether they know it or not, the guys behind the counter have carefully aligned their products and services and their authentic truth, with their customers’ aspirational desires. They clearly and consistently talk their talk and walk their walk and reinforce their brand value.

Continue Reading...

Futureproof Your Brand and Your Business.

Futureproof Your Brand and Your Business.

Your consumers’ reasons for buying what you sell, as well as their ability to pay for those purchases, is changing faster than ever before. And whether your customers are soon-to-be-unemployed cab and truck drivers or household purchasers who have just discovered Amazon Prime, it’s critical for your messaging and sales strategies to change as well.

Continue Reading...

The More Things Change, The More Things Change.

The More Things Change, The More Things Change.

The way to futureproof your brand is to build it around the true emotional benefit you provide for your customers. By letting them know that their lives are better because they do business with you, you’ll be letting your customers know that they should continue to work with you because of — or in spite of — where technology takes us.

Continue Reading...

Are You a Dancing Bear?

Are You a Dancing Bear?

Are you operating from fear or are you looking towards accomplishing the things that will make you feel good about yourself and your life? Or are you a dancing bear, yo-yoing back and forth pain and pleasure or are you moving positively into the future? And even more importantly, are you writing resolutions that allow you to further express your authentic truth or are you using resolutions to force yourself into unnatural behaviors?

Continue Reading...

Resolutions that Matter.

Resolutions that Matter.

Each year we burden ourselves with lots of unrealistic promises that we simply know we’re not going to keep. Truth is, I think the less realistic we make the resolutions, the more easily we can ignore them. Perhaps we even subconsciously set ourselves up to fail. Here are some proven suggestions that can help you make the most of the new year.

Continue Reading...

Dealing With Sexual Harassment in Your Company

Dealing With Sexual Harassment in Your Company

Soon more workaday businessmen will start reaping the ills of their bad behavior. When that becomes commonplace, businesses in your own hometown — hell, even the company you work for — might have to start dealing with the long overdue fallout of sexual harassment. Remember that people make decisions based on their emotions and justify those decisions with facts. Brands that forget this simple truism do so at their own peril.

Continue Reading...

What Do YOU Think Disruption Means?

What Do YOU Think Disruption Means?

Savvy marketers are always looking for ways to interrupt your view, make you question your traditional activity or try something different. And whether you’re trying to sell crackers, direct clients to your investment company, or fill your cruise ships, disruption is still an effective way to reach your potential customers. Because unless you’re the market leader, lulling them to continue doing what they’ve always done is not the way to build your business. Getting their attention is.

Continue Reading...

You Cannot Square A Circle.

You Cannot Square A Circle.

Are you presenting your brand, your business, and yourself in simple terms that your customers can understand? Or are you wrapping yourself in acres of tiresome talk? Are you using big words when small ones will do? Are you using long rationalizations when simple examples offer more clarity? Are you writing an SAT essay when you should be tweeting a competitive advantage? If you are, you are squaring the circle.

Continue Reading...

The Secret To Building a Successful Business.

The Secret To Building a Successful Business.

Showing your customers not just how you can help them achieve what they want but how they can be who they want to be puts you in a singular position way above your competition. And making your customers feel good not about just what you can do for them but about themselves will secure your placement in their roster of critical contributors to their own success.

Continue Reading...

Five Things You Can Learn From Fireman Bob’s GoFundMe site.

Five Things You Can Learn From Fireman Bob’s GoFundMe site.

After Hurricane Irma left an 82-year old retired fireman homeless, we created a GoFundMe site to help him rebuild his home. Building Bob’s site taught me about how to use the GoFundMe app but it also taught me a lot about how to use social media as a promotional tool. I discovered five simple tips that can make your social media efforts more successful.

Continue Reading...

Numbers Lie.

Numbers Lie.

Unlike the little town of Lake Woebegone “where all the children are above average,” most people do not get exceptional results because most people do not do exceptional things. Average is average for a reason. If you want to build your brand, build your business, or build your life, one of the first things to do is consider zigging while everyone zags.

Continue Reading...

Make Business Simple – My Four-Word Rules For Success. #10 in a Series.

Make Business Simple – My Four-Word Rules For Success. #10 in a Series.

We’ve spent the last few weeks talking about my four-word rules for business success.  My goal remains simple: I want to give you easy to implement tools, tactics, and techniques to make your business better. Each rule is only four words long because often that’s all it takes to make a huge difference when you ...

Continue Reading...

Make Business Simple – My Four-Word Rules For Success. #7 In A Series.

Make Business Simple – My Four-Word Rules For Success. #7 In A Series.

Monetizing new technology and creating opportunities is why my four-word rule for business success #7 is “Old Things. New Combinations.” All you need to do to take advantage of this is to look at all the exciting new whiz-bang technologies and figure out ways they can fix old problems.

Continue Reading...

Make Business Simple – My Four-Word Rules For Success. #6 in a series.

Make Business Simple – My Four-Word Rules For Success. #6 in a series.

Make Business Simple – My Four-Word Rules For Success. #6 in a series. We͛ve spent the last few weeks talking about my four-word rules for business success. My goal remains simple: I want to give you easy to implement tools, tactics, and techniques to make your business – and your brand – better. Each rule ...

Continue Reading...

Make Business Simple – Four-Word Rules For Success – #3.

Make Business Simple – Four-Word Rules For Success – #3.

Make Business Simple – Four-Word Rules For Success Success If you’ve been reading along, you know we’ve spent the last few weeks talking about the four-word rules for business success.  My goal remains simple: I want to give you easy to implement tools, tactics, and techniques to make your business better. Each rule is only ...

Continue Reading...

Make Business Simple – Four-word Rules for Success – #2.

Make Business Simple – Four-word Rules for Success – #2.

Make Business Simple – Four-Word Rules for Success Over the next few weeks we’re going to be talking about the four-word rules for business success.  My goal is simple: I want to give you easy to implement tools, tactics, and techniques that will make your business better. Each rule is only four words long because ...

Continue Reading...

Make Business Simple – Four-Word Rules for Success

Make Business Simple – Four-Word Rules for Success

Make Business Simple – Four-Word Rules for Success Leonardo da Vinci wrote, “Simplicity is the ultimate sophistication.” Confucius said, “Life is really simple, but we insist in making it complicated.” Chopin believed, “Simplicity is the final achievement.” If those brilliant minds got it right, then why do spend so much time, money, effort, and heartache ...

Continue Reading...

The Streisand Effect and Your Brand

The Streisand Effect and Your Brand

The Streisand Effect and Your Brand Value. Photographer Kenneth Adelman took an aerial photo of Barbra Streisand’s Malibu mansion. In return, the singer sued him for $50,000,000 citing violation of privacy. Before the suit, “Image 3850” (the photo of Streisand’s mansion) had been downloaded from the California Coastal Records Project collection of 12,000 images only ...

Continue Reading...

When is Enough Enough?

When is Enough Enough?

1. What do celebrities owe the people who help make their successes possible? 2. Based on my belief that business and personal brands should be All About Them, how do the more successful balance their desire to relate to their customers with their need for privacy? 3. Is there a happy medium where everyone can feel both respected and respectful?

Continue Reading...

How to Monetize Talent.

How to Monetize Talent.

Monetize talent. Vincent Van Gogh died broken and penniless. He could not monetize talent. Takashi Murakami figured out how to monetize talent. He makes big money selling cartoonish figures and licensing his outrageous designs for $5,000 limited edition Louis Vuitton handbags. Murakami is so influential that in the last decade he was the only visual ...

Continue Reading...

How You Do Anything Means Everything.

How You Do Anything Means Everything.

How you do anything means everything. Most business books could be simply described as thick bumper stickers. Why? Because despite their pages and pages of examples and illustrations, many of them can be reduced to one single thought. And that thought can be the theme of a 300-page book. Or it can be a bumper sticker. Here ...

Continue Reading...

Job Opportunities for Millennials and More

Job Opportunities for Millennials and More

Job Opportunities for Millennials and More Are you looking for job opportunities? You probably don’t need me to tell you that for certain groups these are unprecedented economic times. Our children are the first generation in living memory predicted not to do better than their parents. And this despite the history of our great country ...

Continue Reading...

An Open Letter to Uber and Travis Kalanick

An Open Letter to Uber and Travis Kalanick

Uber, San Francisco, CaliforniaAttn: Mr. Travis Kalanick, CEO Dear Travis, Congratulations. You had the great idea to create a ride sharing app. And you put in the effort to make Uber incredibly successful. Thanks to your hard work, your company has reached a very rarified status. Uber has become the company people love to hate. ...

Continue Reading...

Can you Transcend Politics?

Can you Transcend Politics?

Transcend politics. Companies including Uber, Lyft, Under Armor, Starbucks, Coca-Cola, Nike, and Anheuser Busch have all found themselves on one side or the other of the current chasm of political polarization. Celebrities including Beyoncé, Steph Curry, The Rock, Tom Brady, Mike Tyson, and Dennis Rodman have too. Once upon a time it was business suicide to ...

Continue Reading...

The Brand Battlefield – Trump vs. Business vs. Trump

The Brand Battlefield – Trump vs. Business vs. Trump

The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000 refugees over five years across 75 countries. Uber CEO Travis Kalanick rolled onto the brand battlefield stating Trump’s order would, “affect ...

Continue Reading...

Gwyneth Paltrow, Green Eggs, and Vaginas.

Gwyneth Paltrow, Green Eggs, and Vaginas.

Gwyneth Paltrow, Green Eggs, and Vaginas. Gwyneth Paltrow has sold a lot of interesting products on her Goop website. For some reason, it seems like some of the most popular products have to do with her customers’ vaginas. Back in January 2015, the actress recommended that her readers squat over a steaming pot of hot ...

Continue Reading...

Forgive and Forget for the New Year?

Forgive and Forget for the New Year?

Forgive and forget. I just read this post from my parenting guru, David Altshuler, and I thought it was meaningful and important enough to share with you. Next week we’ll get back to the subject of building brand value and making it All About Them, this week TurkelTalks is all about relationships. Forgive and forget? A twenty-five ...

Continue Reading...

Even Idiots Don’t Like Being Told They’re Idiots.

Even Idiots Don’t Like Being Told They’re Idiots.

Even Idiots Don’t Like Being Told They’re Idiots. Years and years ago I came up with a brilliant idea for attracting new business. In my daily scouring of newspapers, magazines, and other media (thankfully this was before the Internet) I’d look for advertising that I thought was poorly done. I’d rip the offending page out of ...

Continue Reading...

Change Before You’re Forced To Change.

Change Before You’re Forced To Change.

Change Before You’re Forced To Change. To understand the need for change, let’s review the history of the advertising industry. The business was started in the 1800’s when the publisher of a farm journal realized tractor manufacturers, seed companies, and the like couldn’t get reach all the farmers themselves but they could reach them by ...

Continue Reading...

Saying No To Business is Easier Than You Think.

Saying No To Business is Easier Than You Think.

It’s the way your brand makes your customers feel about themselves that creates both value and desire. And that’s how to differentiate yourself from the clueless companies by simply thinking about your customers. After all, it’s not like they can’t find what you do somewhere else. And as we’ve said so many times before, in today’s connected world the function of your business is simply cost of entry.

Continue Reading...

What Should You Write About? ¯_(ツ)_/¯

What Should You Write About? ¯_(ツ)_/¯

Here’s a weird bit of time travel: You’re reading this post on Wednesday morning or sometime after the presidential election is over. That means you already know who our next president is going to be. But I wrote this post before the election. And even though it was pretty clear to me who would prevail, there’s no way to know for sure.

Continue Reading...

Midcentury Modern is More Popular Than Ever.

Midcentury Modern is More Popular Than Ever.

Midcentury Modern is More Popular Than Ever. Midcentury modern is a style of architecture, interior design, and product and graphic design that was created from roughly 1933 to 1965. Its development was the work of architects and designers including George Nelson, Eero Saarinen, Richard Nuetra, Arne Jacobsen, Charles and Ray Eames, and more.You know midcentury modern ...

Continue Reading...

Does Travel Technology Make Travel Better?

Does Travel Technology Make Travel Better?

Travel Technology. Greetings from Faro in the heart of the Portuguese Algarve. We just spent a week in Lisbon and Porto. Now we’re touring the southwest corner of the country before we drive across the border Portugal shares with Spain. We’ll be heading on to Seville and Malaga next. I’m sitting on the balcony outside ...

Continue Reading...

Branding the President of The United States

Branding the President of The United States

Branding the President of The United States Can you take off your partisan hat long enough to discover something so vital it will substantially improve your performance and your business? If you’re nodding yes please read on. Every four years Americans (and those who pay attention to American politics) are treated to one of the ...

Continue Reading...

The Power of Three Words

The Power of Three Words

L.M. Montgomery, the author of Anne of Green Gables wrote that the most powerful sentences in English are three words or fewer: “He is gone.” “She is dead.” “Too late.” The advertising industry seems to back up a count of three words as well: “Just Do It.” “Think Different.” “Got Milk?” And successful political campaigns, too, ...

Continue Reading...

Iannarino: All About Anthony

Iannarino: All About Anthony

First an admission with some very strange timing: Anthony Iannarino wrote a new book that you simply have to read. Why is the timing strange for this recommendation? Because as you’ve no doubt seen, I’ve spent the last few weeks incessantly promoting my new book, All About Them. I’ve been on Facebook and Twitter, interviewed ...

Continue Reading...

5 P’s #3 Positioning – The Search for Meaning.

5 P’s #3 Positioning – The Search for Meaning.

Today it’s time to talk about the third P of creating an All About Them brand, positioning. After all, once you’ve dealt with Price and Product, it’s important to understand what your product stands for. Here’s what your product doesn’t stand for: the function of what you do. As we discussed yesterday, function is cost ...

Continue Reading...

People Don’t Buy What You Do. The 5 Ps – Product

People Don’t Buy What You Do. The 5 Ps – Product

You’ve spent almost all your time getting really good at what you do. College, maybe graduate school. An internship, entry-level job, moving up the ladder – learning, improving your skills, sharpening your abilities. Now you’re running your own business or movin’ on up the the C-suite and you’re on the top of your game. Making ...

Continue Reading...

Charge More Money. Get More Business. The 5 Ps – Price

Charge More Money. Get More Business. The 5 Ps – Price

Charge More Money and Get More Business. In the retail world, price only stands for the price of a product. But in the marketing world price stands for so much more. Because once your brand is established and your customer is interested in purchasing your product or service then price has as much to do ...

Continue Reading...

Write a Book

Write a Book

I could have written All About Them to help friends and readers like you tackle the new world we all find ourselves in. Of course I could have written it to serve as the post-modern guidebook for businesses, professionals, and entrepreneurs to learn how to not just survive but to thrive in today’s increasingly connected environment. And yes, I could have written it to show you proven, step-by-step techniques to build a powerful brand. But c’mon. We’ve been blog friends now for as many as nine years and we’ve always been honest with each other. The reason to write a book was to make my mother happy.

Continue Reading...

Believe In Your Brand

Believe In Your Brand

Believe In Your Brand I’m sitting with a potential client who is building a nascent software company that might – or might not – be the next great discovery in his particular industry. The problem is Mr. Entrepreneur just got back from his investment road show and he’s still in sales mode. That means he can’t ...

Continue Reading...

Ashley Madison on Branding Adultery

Ashley Madison on Branding Adultery

Just as nothing will bring back the lives and marriages damaged by the affairs Ashley Madison facilitated, nothing will bring back the company’s initial success either. Because once the company failed to live up to their authentic truth of discretion, they cheated on themselves and created a new business model that’s answering the question nobody’s asking.

Continue Reading...

Three Questions Every Professional Needs to Ask

Three Questions Every Professional Needs to Ask

The Three Questions Every Professional Needs to Ask. As service professionals we all do the same thing. Sure, I create branding programs and advertising plans and you write screenplays, reconcile trial balances, argue court cases, engineer air-conditioning schematics, run a convention and visitors’ bureau, manage finances, diagnose health issues, or whatever it is you do. ...

Continue Reading...

Unintended Consequences

Unintended Consequences

When you see something you don’t understand and you exclaim, “WTF??!!” understand that those initials do not stand for “What The F@#k??!!” but instead mean “Where’s The Future??!!” Because each time your intuition tells you that something odd is going on, it’s also telling you there could be unintended consequences in the making. That could mean that there’s a potential opportunity brewing too. It’s up to you to find it.

Continue Reading...

The Donald Trump brand v. The Hillary Clinton brand

The Donald Trump brand v. The Hillary Clinton brand

Unless Bernie Sanders can appeal to the Democratic Super Delegates’ sense of fairness and get them to reconsider their commitments based on the outcome of the most recent state primaries and caucuses, our November presidential contest will be between Hillary Clinton and Donald Trump. As I see it, this election is an incredible opportunity for ...

Continue Reading...

One Word Brands. The Key to Donald Trump’s Success.

One Word Brands. The Key to Donald Trump’s Success.

One Word Brands. The Key to Donald Trump’s Success. Of the estimated $2 billion dollars in free media Donald Trump has received during the 2016 presidential campaign, lots of it has been dedicated to explaining his surprisingly successful rise as the GOP’s presumptive presidential nominee. Some pundits acknowledge Trump’s mastery of today’s most influential media. As ...

Continue Reading...

Brand Building Methods.

Brand Building Methods.

The old school way to build a brand was to work on sales pitches. The better you pitch, the more you sell. But today it’s essential to uncover the essential truths that will help you construct an offer that consumers will be compelled to choose. Because as I’ve talked about so many times before, the key to building a powerful brand is to discover your authentic truth and express it to your audiences by showing them how your brand resonates in their lives.

Continue Reading...

How Do You Build a Brand?

How Do You Build a Brand?

Dealstorming is a scalable, repeatable process that any B2B sales team can use to encourage a breakthrough on a tough sale. Tim’s plan suggests including every person who has a stake in the sale, questioning existing assumptions, and channeling the collective experience of the group, to uncover creative solutions and achieve a stunning 70% close ratio.

Continue Reading...

Bowie is Dead. I’m Sorry for Your Loss.

Bowie is Dead. I’m Sorry for Your Loss.

David Bowie passed away on Sunday at the age of 69. And even if you didn’t really know him, you just lost a vital role model. Bowie was a lot of things: Musician. Rock star. Fashion plate. Gender identity activist. Businessman. Songwriter. Record producer. Multi-instrumentalist. Painter. Actor. Arranger. Dramatist. And the ultimate zeitgeist cypher of ...

Continue Reading...

Interest Follows Investment.

Interest Follows Investment.

As sensitive as I am to someone asking me to knock out a “quick logo,” or “just a little speech – won’t take you anytime at all,” I’m embarrassed to admit I’ve been guilty of this same crime. I’ve devalued more than one person’s knowledge, effort, and experience by asking for a quick solution to a problem that deserved all of the skills and attention a professional could rally. But not surprisingly, when I have done this I’m never happy with the results. Not necessarily because my chosen professional didn’t make the appropriate effort but because I callously undervalued their abilities and achievements.

Continue Reading...

How To Kill Creativity In Three Easy Steps.

How To Kill Creativity In Three Easy Steps.

This is a rant on the presentation of creativity and how it’s received by people who are not in the business of looking at new ideas. If you resemble any of these remarks—and you’ve sat with me lately—I’m sorry. It’s not you. It’s me. I WANT SOMETHING NO ONE’S EVER DONE BEFORE. DO YOU HAVE A SAMPLE OF ...

Continue Reading...

What Are You Waiting For?

What Are You Waiting For?

Last week we were all shocked and horrified by the tragic news coming out of France — almost 150 innocent people killed during four different coordinated terrorist attacks throughout Paris. Just days earlier a suicide bomber detonated their vest in a café in Lebanon, ending 43 lives. And barely a week before that a Russian Metrojet ...

Continue Reading...

Emirates Has Lost Its Mind.

Emirates Has Lost Its Mind.

By now you’ve probably seen the Emirates video. In it Jetman Dubai pilots Yves Rossy and Vince Reffet fly alongside an Emirates A380 airliner. If you haven’t watched the Emirates video yet, click HERE. It’s exciting and dramatic. In fact, it’s so good it looks fake.   But according to the myth-busting website Snopes.com, it’s not. ...

Continue Reading...

This Lifeguard Tale Tells It All.

This Lifeguard Tale Tells It All.

When the little swimmer’s head ducked under the waves and didn’t pop right back up his grandmother started running towards the lifeguard station screaming, “My grandson’s drowning, my grandson’s drowning. Help! HELP!!” The strapping lifeguard scanned the ocean with his binoculars in the direction the hysterical woman was pointing. After a quick moment he spun ...

Continue Reading...

What The Hell Does Volkswagen Do Now?

What The Hell Does Volkswagen Do Now?

By now everyone on the planet knows about Volkswagen’s troubles. Quite simply, Volkswagen knowingly and maliciously installed software in their “smart diesel” cars designed to provide false emissions readings to government testers around the world. Estimates are that Volkswagens pollute at levels 40 times greater than U.S. government rules allow. Not twice as bad or even ...

Continue Reading...

The PR Shoeshine. Or How to Make More Money From Your Existing Customers.

The PR Shoeshine. Or How to Make More Money From Your Existing Customers.

Each time I get off the plane at San Juan’s International Airport, my favorite PR shoeshine entrepreneur is there, waving crumpled passengers to his little polish parlor. I’m so fond of the five minutes I spend in his chair that I even make a point of wearing shoes that need a bit of touching up ...

Continue Reading...

Blitzster Can Build Your Social Media Followers

Blitzster Can Build Your Social Media Followers

Technology continues to provide many new tools for brand building. Over the next few months I’m going to talk about different apps and sites that we’re using for our clients and our own online marketing. I think you’ll find these recommendations eye-opening and very useful. If you’ve been reading this blog for a while now or if you’ve been ...

Continue Reading...

Donald Trump is Not Running for President.

Donald Trump is Not Running for President.

Remember the village idiot? He was the only one person who watched the naked emperor parade down the street and pointed out that the emperor wasn’t wearing clothes. Everyone else fumfered and mumbled and looked at their feet. Only the village idiot dared mouth what everyone else was thinking. Apparently I’m the village idiot because ...

Continue Reading...

Ogden Nash, Jerry Dior, and Major League Baseball

Ogden Nash, Jerry Dior, and Major League Baseball

Ogden Nash is known for short, glib poetry such as “The Turtle:” The turtle lives ‘twixt plated decks Which practically conceal its sex. I think it clever of the turtle In such a fix to be so fertile. And “The Canary:” The song of canaries Never varies, And when they’re molting They’re pretty revolting. And ...

Continue Reading...

Bouillabaisse of Business.

Bouillabaisse of Business.

Have you made bouillabaisse lately? It’s the traditional Provençal fish stew from the port city of Marseille. To make one you fill a pot with all kinds of fresh seafood including fish, mussels, clams, octopus, and langoustines and a whole mess of vegetables such as leeks, onions, tomatoes, celery, tomatoes, and potatoes. The whole mix ...

Continue Reading...

What Does A Presidential Brand Look Like?

What Does A Presidential Brand Look Like?

Cribbing from Barack Obama’s success in the polling place in 2008 and 2012, it seems virtually every candidate in the 2016 election wants to develop a presidential brand and has released a campaign logo. Leaving our varied and ardent opinions of the candidates behind, I thought it would be interesting to review the logos with ...

Continue Reading...

Rhino Horn, Uber’s Logistics, & Your Business.

Rhino Horn, Uber’s Logistics, & Your Business.

A recent story on public radio talked about the logistics of pursuing smugglers of coveted black rhino horns. The officer interviewed made the point that the discoveries made in this case also helped uncover smugglers of guns, drugs, and even human traffickers. His point was that the skills needed to bring in the banned aphrodisiac ...

Continue Reading...

Not So Smart Luggage

Not So Smart Luggage

Smart Luggage for the Connected Age promised the title in last week’s New York Times. It featured a company that’s releasing “smart luggage” packed with up-to-the-minute features including “a Bluetooth-enabled lock, GPS tracking, and a USB port for recharging a device. It has a built-in scale, too.” Samsonite is also getting into the smart luggage act with ...

Continue Reading...

925

925

925<247365 2,400 years ago Socrates said, “ὁ δὲ ἀνεξέταστος βίος οὐ βιωτὸς ἀνθρώπῳ.” (For those few of you who don’t read Greek, Socrates’ statement translates to something like, “The unexamined life is not worth living.”) Thanks to the computer’s limitless ability to compile measurements and metrics, companies and professionals now have a way to apply ...

Continue Reading...

The Trouble with Transparency.

The Trouble with Transparency.

Last Friday’s edition of The New York Times included two stories on the trouble with transparency that few readers probably connected even though the problem affects all of us. One article was about how Brian Williams “misremembered” his flight on a United States military helicopter that was forced down by enemy fire in 2003 under the headline, “With ...

Continue Reading...

The Folly of Function.

The Folly of Function.

The Folly of Function: We were about eighteen minutes into our morning run when Jen’s running watch and my running watch both started beeping. “That’s two miles.” I said between gasps for air. “Reassuring that the two GPS watches measured our distance exactly the same.” “Yeah,” Jen answered, not nearly as out of breath as I was. ...

Continue Reading...

My Dad. Renaissance Man. An Invitation.

My Dad. Renaissance Man. An Invitation.

My dad was a lot of things. High school basketball center. Air Force navigator. Civil rights leader. Developer. Entrepreneur. Musician. Community advocate. Superhero. And of course, husband, brother, son, and father. A true Renaissance man. As Jeremy Mikolajczak, executive director and chief curator of the MDC Museum & Galleries of Art + Design wrote so ...

Continue Reading...

Cyber Monday is the Buggy Whip of E-Tailing.

Cyber Monday is the Buggy Whip of E-Tailing.

Cyber Monday’s business press was all atwitter looking at that day as well as Black Friday, Small Business Saturday, and Technology Tuesday. Makes me wonder when they’re going to celebrate WTF Wednesday, too. But this year something new happened. All of a sudden Cyber Monday sales figures are coming in wonky. And experts are falling all over ...

Continue Reading...

Victoria’s Secret Secret

Victoria’s Secret Secret

Victoria’s Secret UK showed a lineup of beautiful young women wearing their lingerie under the headline “The Perfect Body” and generated over 26,000 angry signatures. Protesters complained that the campaign “offensive and damaging to women.” The uproar was not enough to get Victoria’s Secret to apologize or scuttle the campaign but they did reissue the same ad ...

Continue Reading...

Opportunity (or You’ll Never Know If You Never Go).

Opportunity (or You’ll Never Know If You Never Go).

A good friend of mine got the opportunity to speak at a very prestigious event. Besides the honor of the invitation, my friend was hoping to attract a big crowd, sell some of his books, and generate some buzz. Unfortunately, the organizers had some challenges—and a comedy of errors ensued. My buddy’s name was misspelled ...

Continue Reading...

Babyfonics Genius Disrupts Reading.

Babyfonics Genius Disrupts Reading.

Last week we talked about disruptors. This week we’ve got a great example of disruption called Babyfonics Genius. And if you have a child or grandchild who’s learning to read, you’ll really enjoy this post. New mother Heidi Dobbs was busy teaching her pre-school children to read when she had a brainstorm — what’s the ...

Continue Reading...

The ultimate CEO travel secret: Wash your underwear in the sink.

The ultimate CEO travel secret: Wash your underwear in the sink.

Road warrior and brand expert Bruce Turkel travels as a competitive sport. The CEO and executive creative director of marketing consulting firm Turkel Brands travels lightest. by Robert Hackett  @rhhackett   OCTOBER 1, 2014, 10:00 AM EDT I travel almost every week, but in fact I’m not traveling this week and it’s kind of shocking. Last week I was ...

Continue Reading...

SPAM — and a very special offer.

SPAM — and a very special offer.

Those of us who use the Internet to send marketing materials run the risk of sending unwanted emails – SPAM – to our distribution list. Sometimes it’s inadvertent – people sign up for all sorts of things they later decide they don’t want and often people sign up their friends or relatives without telling them. Sometimes ...

Continue Reading...

Ice Bucket Challenge Lesson for You.

Ice Bucket Challenge Lesson for You.

The Ice Bucket Challenge? By now everyone who’s not living under a rock knows about the Ice Bucket Challenge. It’s a brilliant viral stunt that combines coerced altruism, mild sadism, mischief, social media, and a good dose of revenge to get people to donate to the ALS Association. The Ice Bucket Challenge is working spectacularly well. The explanation on ...

Continue Reading...

Be the Best at Everything You do From Now on.

Be the Best at Everything You do From Now on.

There’s always one in every group and our harmonica master class was no different. Each time the instructor would ask if there were any questions, “That Guy” would raise his hand. “Little Walter was the best. And I read somewhere he used a 1940’s Astatic taxi dispatcher’s microphone. So I tracked one of those mics down and ...

Continue Reading...

What’s Your Tribal Signature?

What’s Your Tribal Signature?

Last week, Melissa Francis at FOX Business did a story on BuzzFeed’s review of fast food marketing. The site created a sliding scale format that compared the pictures of fast food presented in advertising with the actual items you’d be handed across the counter. Even though there’s a big disconnect between what you see and ...

Continue Reading...

Being Relevant, Empowering, and Significant.

Being Relevant, Empowering, and Significant.

I was sitting in the audience at the The National Speakers Association annual meeting listening to Jay Baer, the author of the social media how-to guide, Youtility, talk about how to promote blogs. After hearing Jay list many of the things I’ve been doing with this blog for years, I elbowed my seat neighbor Scott Halford ...

Continue Reading...

Hey World Cup, What You China Do?

Hey World Cup, What You China Do?

Did you see what China just did? Amidst cries of outrage and scads of adverse attention, they managed to shift the negative news they’ve been receiving away from their cultural and politically significant aggression and toward fuzzy pandas. After all, everyone loves pandas. Time Magazine and The Wall Street Journal reported that China is backing ...

Continue Reading...

The Incredible Lightness of Travel

The Incredible Lightness of Travel

If you’ve read my blog before you know I’m obsessed with traveling light. That’s because a minimalist mindset makes travel more enjoyable and stress-free. Also I believe there are only two kinds of luggage – carry-on and lost. I’ve written about this before, listing a bunch of road-tested travel tips HERE and HERE. My business ...

Continue Reading...

The Clippers and Things You Don’t Want Your Mom to See.

The Clippers and Things You Don’t Want Your Mom to See.

You’ve all seen the sordid headlines by now—there’s nothing useful I can add. LA Clippers’ basketball team owner Donald Sterling made disgraceful racist remarks, and now the team’s market value is plummeting and the NBA and others are scrambling for a way to rescue their failing brand. But let’s look at the big picture for ...

Continue Reading...

Sometimes A Cigar Really Is Just A Cigar.

Sometimes A Cigar Really Is Just A Cigar.

Randy Gage taught me how to deliver a keynote speech. His main theme? A keynote speech is a speech about a single thought you want your audience to follow, understand, and learn. His supporting evidence? The name keynote speech. According to Gage, the name “keynote” explains exactly what the presentation should be – a speech ...

Continue Reading...

The Catholic Church’s Latest Brand Refresh.

The Catholic Church’s Latest Brand Refresh.

You’d have to be living under a rock not to notice that the Catholic Church has gone through some cataclysmic shifts of late. From the horror of “pedophile priests” to Pope Francis’ refreshing reframe, the seemingly immovable institution has changed plenty. But surprisingly enough, a strong reaction to where the Church’s brand has been heading ...

Continue Reading...

What Good Is Good Advice If You Don’t Take It?

What Good Is Good Advice If You Don’t Take It?

I am sitting in the audience of a breakout session at the NSA (National Speakers Association – the ones who talk, not the ones who listen). An online expert is putting on a fascinating presentation about how to generate web traffic. Right now he’s demonstrating his theory on how to build a powerful podcast. His ...

Continue Reading...

Social Media for (not such) Dummies

Social Media for (not such) Dummies

Sarah’s question: “Hi Bruce, I have a personal question regarding social media. In a nutshell, I’m working to hone my social media skills; keeping up with the ever-changing industry and learning everything there is to know so that I can become an expert in the field. I want to know everything! But, as you know, ...

Continue Reading...

What Can You Learn From A Tattooed Guy Named Junior And A Restaurateur Named Joe?

What Can You Learn From A Tattooed Guy Named Junior And A Restaurateur Named Joe?

Walk into Junior’s in Jupiter, Florida and you might be surprised at what you find. The walls are painted with graffiti. The furniture is constructed from industrial diamond plate steel, and red and black leather. And the proprietor is wearing a Harley-Davidson mechanic’s shirt, with short sleeves of course, to show off his fully tattooed ...

Continue Reading...

When The Student Is Ready, Will The Teacher Really Appear?

When The Student Is Ready, Will The Teacher Really Appear?

“When one door closes, another opens.” “The universe will provide.” “If you can conceive it you can achieve it.” [Parental warning: I hate insipid bromides. If these are sayings you appreciate, things you hang on the wall or slather on your coffee mugs, please don’t read any further. You’re not going to be happy, and ...

Continue Reading...

Adding MOP To Your Marketing.

Adding MOP To Your Marketing.

Spend enough time talking to online marketers or digitally savvy traditional advertisers and you’ll hear lots of conversation—and consternation—about the power of online reviews. According to these marketers, the comments and critiques on review sites such as TripAdvisor and Yelp are key to either their company’s success or failure. But according to a fascinating new ...

Continue Reading...

“Beware Irony…

“Beware Irony…

…those who get it, get it anyway. Those who don’t, never will.” Have you seen the ad for the new Cadillac ELR? It features a very smug 40-something actor, Neal McDonough, strolling through his Dwell magazine-perfect house, kissing his beautiful wife, high-fiving his beautiful kids, and showing off all his tastefully extravagant belongings while pontificating ...

Continue Reading...

Branding The Super Bowl Dog and Pony Show.

Branding The Super Bowl Dog and Pony Show.

Unless you’re a Seattle Seahawks fan, Super Bowl XLVIII wasn’t much of a game. I’ll bet most Super Bowl parties broke up before the fourth quarter was over. Yours probably did too. Unless you’re a hardcore advertising fan, the Super Bowl ad show wasn’t very entertaining, either. Other than a few stalwarts and outliers, the ...

Continue Reading...

Is Self Publishing The Ultimate Self Promotion?

Is Self Publishing The Ultimate Self Promotion?

What goes next in the following sequence? Skywriting, Calendar, Pen, T-Shirt, Super Bowl, Side Of A Barn, ____________ . Give up? Don’t be too hard on yourself; even that smart kid in high school (you know the one I’m talking about) doesn’t know the answer. Let’s review our fundamental understanding of advertising and branding and ...

Continue Reading...

The Difference Between Cooking and Baking.

The Difference Between Cooking and Baking.

At first glance, cooking and baking seem to be different sides of the same coin. They both require various edible ingredients. They both require skill and knowledge. They both call for cutting, chopping, mixing, and stirring. And they both can create good things to eat. But the actual processes of cooking and baking are often ...

Continue Reading...

Yo Ho Ho And A Bottle Of Brand.

Yo Ho Ho And A Bottle Of Brand.

There’s an old joke that says, “The key to relationships is honesty and sincerity… and if you can fake that, the rest is easy.” Paraphrasing slightly, many companies believe that the key to branding is authenticity… and if they can fake THAT, then the rest is easy. Today’s younger consumers, the choice 18 – 29-year ...

Continue Reading...

Does The NFL Bullying Scandal Signal The End Of Football?

Does The NFL Bullying Scandal Signal The End Of Football?

The other day someone asked my brilliant friend John DeMarchi what he thought would happen in the NFL scandal. “Which NFL scandal?” DeMarchi asked, “the bullying scandal, the suicide scandal, the racial slur team name scandal, the concussion conundrum scandal or the guy who shot his girlfriend in the stadium parking lot scandal?” Seems like ...

Continue Reading...

The Importance Of Design In The Sales Process.

The Importance Of Design In The Sales Process.

It happened again! You blinked and the world changed. Don’t feel bad if you didn’t notice (it was hidden in plain sight). But whether you saw it or not, all of a sudden the planets realigned, the tectonic plates slipped, the paradigm shifted. While you were dealing with your day-to-day affairs, function and competency took ...

Continue Reading...

Sometimes You Have To Say “NO” To Get To “YES.”

Sometimes You Have To Say “NO” To Get To “YES.”

In 2008 we pitched a piece of business that we really wanted and needed. The new business effort was a hard-fought battle and after numerous presentations our potential client told us the committee had narrowed it down to us and one other agency. The problem was we were more expensive than our competition. “As much ...

Continue Reading...

What Will Hurt The United States’ Brand Value?

What Will Hurt The United States’ Brand Value?

Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the ever-shifting dynamics of brand value is to liken it to ...

Continue Reading...

The One Question You Should Never Ask.

The One Question You Should Never Ask.

My friend Phil Allen, brilliant lawyer and blazing lead guitar player for The Southbound Suspects, told me this story: The defense attorney was questioning the prosecution’s star witness. “So you say you actually saw my client bite off the victim’s ear in the bar fight?” “Yes I did,” the witness answered nervously. “But it’s a ...

Continue Reading...

The Tools Change. The Rules Remain The Same.

The Tools Change. The Rules Remain The Same.

The Internet bubble burst right after Y2K and the real estate bubble burst after the middle of the decade because people believed that with all the new technology and opportunities the old rules simply didn’t apply anymore. But the history of fads has shown us that even when the tools change drastically the rules remain ...

Continue Reading...

How To Build Your Brand.

How To Build Your Brand.

Last month I presented the keynote speech on building brands at the NSA Annual Convention in Philadelphia. Before you glance over your shoulder or check if your phone is tapped, this NSA stands for the National Speakers Association NOT the National Security Agency. Or as someone at the conference pointed out, “We’re the ones who ...

Continue Reading...

What Can Your Brand Learn From Being On Stage?

What Can Your Brand Learn From Being On Stage?

We all believe that one thing causes another. Newton’s third law of motion states: “For every action, there is an equal and opposite reaction.” The Byrds sang Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For every thing, (turn turn turn) there is a season.” One of the hottest new iPhone app’s ...

Continue Reading...

Pablo Picasso, The Rolling Stones, This Blog, And You.

Pablo Picasso, The Rolling Stones, This Blog, And You.

What do Pablo Picasso, the Rolling Stones, and this blog have in common? It’s not reach, it’s not renown, and it’s certainly not status. But all three do reach a particular audience, all three have been prolific, and all three have some hits and some misses. Plus there’s something else. Somewhere in the middle of ...

Continue Reading...

The Profitable Business of Naming Storms

The Profitable Business of Naming Storms

With summer finally showing its sweaty face, those of us who live in Florida are starting to hear about hurricanes again. Just this morning I heard about one of the first named storms of the year — Chantal — which is swirling its way out of Barbados and up towards the Greater Antilles. Newspaper, radio, ...

Continue Reading...

Customers Don’t Know What They Want.

Customers Don’t Know What They Want.

When I was in high school one of my part-time jobs was working as a bagboy at the local supermarket. Even though the walls were plastered with signs that said, “Carry-out is a Publix service. No tipping please,” we bagboys stuffed our pockets with the single dollar bills the neighborhood housewives slipped us for wheeling ...

Continue Reading...

The Difference Between Everything and Anything.

The Difference Between Everything and Anything.

This email exchange is almost all verbatim. I removed the names and identifiable facts. Potential Client:   “It was a pleasure visiting your website and speaking with you today, Bruce. I have attached our ad agency RFP (Request For Proposal). We look forward to your proposal. If you have any questions please contact me.” Agency: ...

Continue Reading...

What’s Carnival To Do?

What’s Carnival To Do?

Have you read about Carnival Cruise Line’s latest woes? Of course you saw the bloated corpse of the Costa Concordia floundering like a beached whale off the coast of Italy, you saw the 2,758 stranded cruisers on the Carnival Triumph eating onion sandwiches and using the Lido deck for a latrine, and you saw 4,300 ...

Continue Reading...

Nobody Writes Notes Anymore. Do You?

Nobody Writes Notes Anymore. Do You?

When I walked downstairs to grab my mail today Shelly told me that I had “won the mail sweepstakes.” Sure enough, my mail slot held the biggest pile on any of the shelves. “Of course,” Shelly added, “most of it is junk.” But hidden amongst all the trash were three hand-addressed envelopes. Coincidentally, I had ...

Continue Reading...

Simplify, Simplify.

Simplify, Simplify.

In response to last week’s blog post How To Skin A Horse Of A Different Color, John Calia wrote, “A great modern day parable that explains the power of inductive reasoning. It’s McKinsey-level strategic thinking applied to everyday business and personal challenges.” Thanks, John. I just thought it was a simple explanation of a complicated ...

Continue Reading...

The Battle of the Brands

The Battle of the Brands

What the heck’s going on in the world of brands? If you haven’t been paying attention lately, lots of great companies are suffering significant headaches dealing with the body blows their brand images are taking almost every single week. Look at Nike, the sportswear company that has built its dominant brand on the broad backs ...

Continue Reading...

How To Beat The Auction You Cannot Win.

How To Beat The Auction You Cannot Win.

“The Dollar Auction game: a paradox in non-cooperative behavior and escalation” was published by economist Martin Shubik in the March, 1971 issue of the Journal of Conflict Resolution (I know, I know — you’ve got a copy laying around somewhere). Here’s how it works: An auctioneer says, “I’m going to give a dollar to the highest ...

Continue Reading...

The 7 Points of Brain Darts (Part 1 of 3)

The 7 Points of Brain Darts (Part 1 of 3)

1. All About Them. Your consumer is your first priority. What do you know about them? What don’t you know? What motivates them? What keeps them up at night? The answers to these questions all come from understanding your consumer—their motivations, their lifestyle, their values, their concerns—everything in fact, that could effect their purchasing decisions. ...

Continue Reading...