How do you get to Carnegie Hall? The answer used to be "practice, man, practice." But today virtuosity is not enough. Today you need a brand.
Believe In Your Brand I’m sitting with a potential client who is building a nascent software company that might – or might not – be the next great discovery in his particular industry. The problem is Mr. Entrepreneur just got back from his investment road show and he’s still in sales mode. That means he can’t answer any question with a simple response. Instead he hems and haws, [...]
From my friend and frequent guest blogger Owen Frager: One of our first thoughts after last night's debate: who owns JoeThePlumber.com? Turns out it's the domain name of plumber Joe Francis in Amarillo, TX, and it turns out everyone else has had the same idea: Joe tells us he's been flooded by calls since John McCain and Barack Obama spent most of the debate talking abut Ohio's [...]