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NY Daily News says US military image needs new branding

VIA NY Daily NewsThe U.S. military should improve its public image in Iraq and Afghanistan by using consumer-marketing strategies and focusing on the needs of civilians, according to a study for the Pentagon by the Rand Corp. The Bush administration is seeking ways to bolster support for the war in Iraq and calm sectarian violence. The Rand report suggested the military use commercial practices such as branding [...]

By |2007-08-03T15:57:00+00:00August 3rd, 2007|0 Comments