Branding Yourself

How to Get on TV. Or Not.

The workshop was titled “How to get on TV.” I was given two and a half hours to show the conference attendees exactly what they needed to do to generate television appearances. There’s a lot that needs to be done in order to end up with a coveted spot in front of the camera. Believe it or not, two and a half hours was just barely enough [...]

By | 2018-07-18T14:04:51+00:00 July 18th, 2018|0 Comments

Being Yourself is All About Them.

A very nice email popped up on my laptop the other day. It was from a woman who had heard me speak at a recent conference and wanted to update me on what she’d done with the ideas I presented. Here’s what she wrote (I changed a few words to make sure her identity remains anonymous): “Dear Bruce, Thank you for the inscription you inscribed in your [...]

By | 2018-06-20T12:13:19+00:00 June 19th, 2018|0 Comments