Branding Yourself

A Picture is Worth a Thousand Words

Whenever I park my bicycle, I’m careful to lock it securely to a bike rack or lamp post. I use a Kryptonite shackle lock and always make sure I run it through my bike frame and around secure anchors. I do all this with the hope that my bike will be right where I left it when I get back. Why did I pick a Kryptonite lock? [...]

By |2018-09-19T14:11:21+00:00September 19th, 2018|0 Comments

The Secret of Success

Here’s a thought: If we want to increase our success, why don’t we stop concentrating on what our products or services do and start focusing on what they do for our customers? In other words, what if we stop emphasizing our function and start promoting the results of that function? I’m not talking about doing something as hackneyed as selling the sizzle instead of the steak. I’m [...]

By |2018-07-25T13:53:59+00:00July 25th, 2018|0 Comments

How to Get on TV. Or Not.

The workshop was titled “How to get on TV.” I was given two and a half hours to show the conference attendees exactly what they needed to do to generate television appearances. There’s a lot that needs to be done in order to end up with a coveted spot in front of the camera. Believe it or not, two and a half hours was just barely enough [...]

By |2018-07-18T14:04:51+00:00July 18th, 2018|0 Comments