Branding Yourself | Bruce Turkel

Branding Yourself

Profiting From Give and Take

Profiting From Give and Take

Newton’s Third Law of Motion states: “Every action has an equal and opposite reaction.” Later, The Byrds rerecorded Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For everything, (turn turn turn) there is a season.” And so, we all believe that one thing causes another. The Butterfly Effect  It’s natural to believe ...

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Duct-Taped Bananas, Jackson Pollock, and Your Brand

Duct-Taped Bananas, Jackson Pollock, and Your Brand

If you’ve been reading anything about the goings on at Art Basel in Miami, you’ve probably heard about the $120,000 banana.  If you haven’t, here’s what my buddy Keith Harmeyer wrote about the most talked-about work of art at this year’s show:  Duct-taped Bananas  The banana, duct-taped to a wall, was the work of Italian ...

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What You Can Learn from Bobby Ingram

What You Can Learn from Bobby Ingram

Bobby Ingram died last month. Bobby was a stage engineer, high school theater teacher, union stagehand, merchant marine, dolphin captivity activist, navy veteran, father, husband, recording artist, songwriter, raconteur, folk-rock troubadour, and so much more. He was also my friend. Last week Bobby’s community got together and remembered him with a memorial service and celebration ...

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CC2CC – The Most Effective Way For You To Sell Yourself

CC2CC – The Most Effective Way For You To Sell Yourself

Minutes after I walk on stage as a keynote speaker presenting on brand building, I reach into my pocket and pull out a little harmonica. After a quick introduction, I play “Minuet in G” by Johann Sebastian Bach. Once I confirm that everybody recognizes the tune (despite my tortured rendition) I play another tune, this ...

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Evolution and Your Brand Value

Evolution and Your Brand Value

The speed of evolution is measured by the genetic changes of a species over time. If these genetic changes occur over a short period of time, the speed of evolution is defined as “fast.” Of course, “fast” is a matter of interpretation because, evolutionary speaking, a short period of time is defined as thousands of years. If thousands of ...

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Words That Don’t Go Together

Words That Don’t Go Together

An oxymoron is defined as a contradiction in terms. In other words, an oxymoron is a figure of speech in which two opposite ideas are joined to create an effect. Perhaps you’ve noticed oxymorons such as cruel kindness, living death, reality television, non-dairy creamer, clearly confused or act naturally. But how about asbestos baby powder? ...

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The Message and Michelangelo

The Message and Michelangelo

Recently I was interviewed by author and business growth specialist Jeff Blackman. I thought you’d enjoy reading the interview. Bruce Turkel sees things from a fascinating perspective. And it’s not because he stands six-foot-four. Instead, it’s because he has the ability to help leaders and companies “…futureproof their brands in a world of constant disruptive ...

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The Power of Story Selling

The Power of Story Selling

American mythologist Joseph Campbell was best known for his theories on the power of stories and myths. Campbell’s theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one powerful meta-myth. Campbell’s theory was so universal, he was even able to extend it to our belief or disbelief ...

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Exploration, Examination, Expression.

Exploration, Examination, Expression.

This morning I read Who Will Lead? It’s one of my favorite blogs, written by my old friend John Calia. John was discussing how conflicted he felt about a recent radio appearance he’d made. Examining his feelings, John wrote, “…it has been a difficult journey to this imperfect place at which I behave imperfectly. It is especially difficult ...

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Sticks and Stones

Sticks and Stones

The advertising agency I worked at specialized in creating successful brands for residential real estate projects. We created advertising strategies, brand identity, and marketing and advertising for high-rises, gated communities, golf resorts, condominiums, and planned communities. WE knew the importance of brand awareness. And we were damn good at creating it. One of the women ...

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Believe In Your Brand

Believe In Your Brand

Believe In Your Brand I’m sitting with a potential client who is building a nascent software company that might – or might not – be the next great discovery in his particular industry. The problem is Mr. Entrepreneur just got back from his investment road show and he’s still in sales mode. That means he can’t ...

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