by Bruce Turkel | May 25, 2021 | Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Crisis Management, Your Purpose
Click HERE if you’d rather watch the video. According to Kerryn Higgs’ book, “Collision Course: Endless Growth on a Finite Planet”, the notion of humans as consumers first took shape before World War I, but became commonplace in America in the 1920s. For many,...
by Bruce Turkel | May 18, 2021 | Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Crisis Management
Click HERE if you’d rather watch the video. Years ago I was up in the Berkshires and saw Tom Rush play at an afternoon concert outside of Dalton, Massachusetts. Because it was an open air gig in a beautiful pasture, it was easy to talk with him...
by Bruce Turkel | May 10, 2021 | Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Crisis Management
Click HERE if you’d rather watch the video. Are you fully vaxxed yet? Now that more than 30% of American adults have been fully vaccinated, life here slowly seems to be returning to some semblance of normal. Restaurants are filling up, people are...
by Bruce Turkel | Mar 30, 2021 | Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Uncategorized
Last week (March 20, 2021) marked the first day of spring. And with it came all sorts of new beginnings, both real and metaphorical. Public Health: According to The New York Times, “More than 564 million coronavirus vaccines have been administered worldwide,...
by Bruce Turkel | Mar 17, 2021 | All About Them, Branding Yourself, Building Brand Value, Coronavirus, IS That All There Is?, Uncategorized
If you’d prefer to watch the video, please click HERE. Do you know what the Spring Equinox is? Don’t feel bad if you don’t, I didn’t either. The word equinox comes from the Latin words aequi, meaning “equal” and nox, meaning “night” and is defined as...
by Bruce Turkel | Mar 9, 2021 | Branding, Branding Yourself, Building Brand Value, Coronavirus, Crisis Management, Is That All There Is, Uncategorized
Click HERE if you’d rather watch the video. This week’s breaking news was about Johnson & Johnson and Merck working together to produce Johnson & Johnsons’ COVID vaccine. CNBC pointed out that this sounded like a truly extraordinary...
