Crises Management

Sorry Seems to be the Hardest Word

It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a heartfelt card.  Then life went back to normal. And for companies, rectifying a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify whatever wrong the company was apologizing for so it would never happen again. But that was before social media [...]

By |2018-06-07T17:41:23+00:00June 5th, 2018|0 Comments

The Evolution of the Species.

In this article I’m telling you a little bit about how I’m going to try to evolve in 2018. Or, as my friend wrote back when I reached out: “If you evolve anymore, you’ll be flapping your arms and flying.”

By |2018-01-09T15:31:23+00:00January 9th, 2018|3 Comments

They Shouldn’t Not Come

Remember the scene in the movie Poltergeist when the worried parents came home to find their young daughter staring at a TV screen of static? The spooky little girl turned around and announced to her terrified folks, “They’re here.” I felt that way when I saw the recent marketing efforts for the areas in the Northeast hammered by Superstorm Sandy. Seems like they hired the same incompetent [...]

By |2012-12-10T10:54:23+00:00December 10th, 2012|0 Comments