by Bruce Turkel | May 4, 2021 | Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Crisis Management
Click HERE if you’d rather watch the video. Do you know who Rachel Hollis is? If so, have you watched her fall from grace? In a nutshell, Hollis is the author of Girl, Wash Your Face, and Girl, Stop Apologizing. Hollis was the...
by Bruce Turkel | Mar 9, 2021 | Branding, Branding Yourself, Building Brand Value, Coronavirus, Crisis Management, Is That All There Is, Uncategorized
Click HERE if you’d rather watch the video. This week’s breaking news was about Johnson & Johnson and Merck working together to produce Johnson & Johnsons’ COVID vaccine. CNBC pointed out that this sounded like a truly extraordinary...
by Bruce Turkel | Sep 1, 2020 | All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Crisis Management, MasterMind
Not very long ago – sometime in early to mid-April – it seemed as if almost everyone I know was calling and telling me they were how concerned they were. Covid. Unrest. Lockdown. Politics. The economy. Despite their concerns, the common word they all seemed to use was...
by Bruce Turkel | Jul 27, 2020 | Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Crisis Management
Recently all of these storied brands have come under protest and scrutiny for being offensive: Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s, Eskimo Pie, Barbie, GI Joe, the Washington Redskins, the Cleveland Indians, the Atlanta Braves. How about all of those Disney...
by Bruce Turkel | Jul 20, 2020 | Advertising, Branding, Branding Yourself, Building Brand Value, Crisis Management
Back in 1996 I was browsing the shelves of a bookstore (remember them?) when I happened across Caleb Carr’s novel The Alienist. I was already a big fan of historical fiction, especially concerning the Victorian age, and the book became an instant favor of mine. My...
by Bruce Turkel | Jul 8, 2020 | Advertising, All About Them, Branding, Branding Yourself, Crisis Management
We’ve all heard the old saying, “If you build a better mousetrap the world will build a path to your door.” Trouble is, that’s not true. If you build a better mousetrap, the world WON’T beat a path to your door. You will just wind up with a bunch of dead mice. The...
