To build desire, increase purchases, and expand your profits, position what you sell as an experience your audience will consume.
Dear Jeb, A few weeks ago I wrote a post evaluating the logos of most of the candidates for president, Marco Rubio, Rand Paul, Ted Cruz, and Hillary Clinton. All but one of the logos got low votes. I was expecting better from you, Jeb. Let me explain: Yesterday Jeb Bush threw his hat in the ring to compete for the Republican nomination and reintroduced the same “Jeb!” [...]
Road warrior and brand expert Bruce Turkel travels as a competitive sport. The CEO and executive creative director of marketing consulting firm Turkel Brands travels lightest. by Robert Hackett @rhhackett OCTOBER 1, 2014, 10:00 AM EDT I travel almost every week, but in fact I’m not traveling this week and it’s kind of shocking. Last week I was in New York for client meetings and to do a Fox Business [...]