Destination Branding

The ultimate CEO travel secret: Wash your underwear in the sink.

Road warrior and brand expert Bruce Turkel travels as a competitive sport. The CEO and executive creative director of marketing consulting firm Turkel Brands travels lightest. by Robert Hackett  @rhhackett   OCTOBER 1, 2014, 10:00 AM EDT I travel almost every week, but in fact I’m not traveling this week and it’s kind of shocking. Last week I was in New York for client meetings and to do a Fox Business [...]

By |2014-10-05T10:00:43+00:00October 5th, 2014|21 Comments

The Catholic Church’s Latest Brand Refresh.

You’d have to be living under a rock not to notice that the Catholic Church has gone through some cataclysmic shifts of late. From the horror of “pedophile priests” to Pope Francis’ refreshing reframe, the seemingly immovable institution has changed plenty. But surprisingly enough, a strong reaction to where the Church’s brand has been heading is not a new occurrence. Historically, when there has been a threat [...]

By |2014-04-13T18:47:14+00:00April 13th, 2014|8 Comments

The World’s Most Perfect Destination

I travel so often that it wasn’t until my daughter was 13 or 14 that she figured out that shampoo comes in large bottles too. Because so much of that travel relates to building compelling tourism brands for destinations around the world, I often sit in the plane on the way home and think about how to construct the ultimate travel destination. We’d start with a tropical [...]

By |2014-02-23T15:32:43+00:00February 23rd, 2014|12 Comments