Destination Branding

The ultimate CEO travel secret: Wash your underwear in the sink.

The ultimate CEO travel secret: Wash your underwear in the sink.

Road warrior and brand expert Bruce Turkel travels as a competitive sport. The CEO and executive creative director of marketing consulting firm Turkel Brands travels lightest. by Robert Hackett  @rhhackett   OCTOBER 1, 2014, 10:00 AM EDT I travel almost every week, but in fact I’m not traveling this week and it’s kind of shocking. Last week I was ...

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The Catholic Church’s Latest Brand Refresh.

The Catholic Church’s Latest Brand Refresh.

You’d have to be living under a rock not to notice that the Catholic Church has gone through some cataclysmic shifts of late. From the horror of “pedophile priests” to Pope Francis’ refreshing reframe, the seemingly immovable institution has changed plenty. But surprisingly enough, a strong reaction to where the Church’s brand has been heading ...

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The One Question You Should Never Ask.

The One Question You Should Never Ask.

My friend Phil Allen, brilliant lawyer and blazing lead guitar player for The Southbound Suspects, told me this story: The defense attorney was questioning the prosecution’s star witness. “So you say you actually saw my client bite off the victim’s ear in the bar fight?” “Yes I did,” the witness answered nervously. “But it’s a ...

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The Profitable Business of Naming Storms

The Profitable Business of Naming Storms

With summer finally showing its sweaty face, those of us who live in Florida are starting to hear about hurricanes again. Just this morning I heard about one of the first named storms of the year — Chantal — which is swirling its way out of Barbados and up towards the Greater Antilles. Newspaper, radio, ...

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The Difference Between Everything and Anything.

The Difference Between Everything and Anything.

This email exchange is almost all verbatim. I removed the names and identifiable facts. Potential Client:   “It was a pleasure visiting your website and speaking with you today, Bruce. I have attached our ad agency RFP (Request For Proposal). We look forward to your proposal. If you have any questions please contact me.” Agency: ...

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What’s Carnival To Do?

What’s Carnival To Do?

Have you read about Carnival Cruise Line’s latest woes? Of course you saw the bloated corpse of the Costa Concordia floundering like a beached whale off the coast of Italy, you saw the 2,758 stranded cruisers on the Carnival Triumph eating onion sandwiches and using the Lido deck for a latrine, and you saw 4,300 ...

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Nobody Writes Notes Anymore. Do You?

Nobody Writes Notes Anymore. Do You?

When I walked downstairs to grab my mail today Shelly told me that I had “won the mail sweepstakes.” Sure enough, my mail slot held the biggest pile on any of the shelves. “Of course,” Shelly added, “most of it is junk.” But hidden amongst all the trash were three hand-addressed envelopes. Coincidentally, I had ...

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Simplify, Simplify.

Simplify, Simplify.

In response to last week’s blog post How To Skin A Horse Of A Different Color, John Calia wrote, “A great modern day parable that explains the power of inductive reasoning. It’s McKinsey-level strategic thinking applied to everyday business and personal challenges.” Thanks, John. I just thought it was a simple explanation of a complicated ...

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The Battle of the Brands

The Battle of the Brands

What the heck’s going on in the world of brands? If you haven’t been paying attention lately, lots of great companies are suffering significant headaches dealing with the body blows their brand images are taking almost every single week. Look at Nike, the sportswear company that has built its dominant brand on the broad backs ...

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How To Beat The Auction You Cannot Win.

How To Beat The Auction You Cannot Win.

“The Dollar Auction game: a paradox in non-cooperative behavior and escalation” was published by economist Martin Shubik in the March, 1971 issue of the Journal of Conflict Resolution (I know, I know — you’ve got a copy laying around somewhere). Here’s how it works: An auctioneer says, “I’m going to give a dollar to the highest ...

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Here’s one ad from the campaign by THE REPUBLIK, Durham, for the Fayetteville Area Convention & Visitors Bureau. AdRants says: “The text describes the two occasions where Fayetteville failed to bring a warm welcome to America’s major men of war. A little bit of southern spunk comes out with fists at the ready. It’s wholly ...

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A New Way Of Looking At The Same Old Thing

A New Way Of Looking At The Same Old Thing

Hats and feathers off to TravelNevada.com for their latest print campaign. By presenting what you expect from their brand (Elvis and showgirls) with what you don’t (the great outdoors), they reinforce their core competencies while they introduce new travel offerings. And the interested visitor might even realize they could do both — enjoy the man-made ...

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