IS That All There Is? - Bruce Turkel

IS That All There Is?

How To Go Viral.

How To Go Viral.

Going viral is the holy grail every modern marketer chases. There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee your campaign will go viral. Here are some techniques you can try. 1. Make your content as captivating as possible 2. Create something so entertaining people feel compelled to share it 3. Make your message so provocative people have to pass it on 4. Answer a question that’s on everybody’s lips 5. Tie into a personality or an issue that’s so up-to-the-minute that it commands infinite interest, or 6. Create an image or performance no one’s ever seen before that they can’t turn away from. But sadly, there are two problems with operationalizing this list: 1. Coming up with something that meets the very high standard of captivating, entertaining, provocative, up-to-the-minute, or novel is really, really hard. And, 2. Once you come up with something, how do you know if it achieves those superlatives until you test it in the marketplace? As the old saying goes, “if it was easy, everyone would do it.” So how do we do it? By being honest with ourselves about what who we are, what we’re going through, and what problems we’re dealing with. You see, it’s very likely that if something is waking us up in the middle of the night, it’s keeping lots of other people awake too. And if it's keeping so many people up at night, it stands to reason that lots of people will want to hear about it..

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The REAL Real Reason Everyone is Quitting Their Jobs.

The REAL Real Reason Everyone is Quitting Their Jobs.

According to FORTUNE Magazine, the Great Resignation has stunned many business owners and employers. Believe it or not, nearly two-thirds of U.S. workers are looking to change jobs or leave the workforce altogether. “Researchers have revealed turnover patterns that can explain why so many are quitting in droves right now. Employers looking to stop the exodus ...

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It’s Alive!! It’s Alive!!

It’s Alive!! It’s Alive!!

Some of us work hard and achieve our dreams; We grow a business, raise and launch our kids, and settle in for the long haul. Some of us have our dreams interrupted - the market changes, a health crisis intervenes, we make a mistake, we fail despite our best efforts. Sometimes we even reach our destination and then get bored. Whatever our circumstances, we inevitably find ourselves asking, “Is that all there is?”

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The Convenience of Convenient Speech.

The Convenience of Convenient Speech.

In our over-stimulated, over-caffeinated, over-connected world, well-crafted clichés become the stenographers’ shorthand of clever communicators. And just like checking a new car’s quality by kicking its tires, these sayings often provide a comforting and expedient, if irrelevant, benchmark.

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The Spring Equinox. Balance. And You.

The Spring Equinox. Balance. And You.

In the old days, before CORONA and also before the Internet, it was easy to keep your personal and professional lives separate. But today, technology, social media, work habits, and our reaction to the pandemic all conspire to force our lives together. The real opportunity for all of us is to look at the benefits of combining our lives while we improve both of them at the same time.

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Show Me Who You Know…

Show Me Who You Know…

A friend of a friend (really, I don’t know her) was scrolling through pictures of the Capitol insurrection when she saw someone she knew. The guy is the CEO of a renowned tech company and has built both a big business and a big social media following. Apparently lots of other people recognized the guy ...

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Why I Love The Holidays.

Why I Love The Holidays.

I love the holidays.  That’s probably not such a unique statement. You probably love the holidays, too. Maybe you love holidays for the traditions, maybe for the food. Maybe you love the gifts, or the reassuring rituals. Perhaps you have a religious or spiritual connection to the reason for the season. Maybe you like the ...

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