by Bruce Turkel | Sep 21, 2021 | Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Communication, IS That All There Is?, Marketing
Once digital marketing became the standard, one of the questions almost every one of my clients would ask was, “How can we make our campaign go viral?” There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee...
by Bruce Turkel | Apr 19, 2021 | All About Them, Branding, Branding Yourself, Building Brand Value, IS That All There Is?, Leadership, Marketing
Click HERE if you’d rather watch the video. The science fiction writer Isaac Asimov said, “What is mind? No matter. What is matter? Never mind.” What does that mean? Beats the heck out of me. I’ve read it over and over and still don’t understand what...
by Bruce Turkel | Feb 22, 2021 | Branding Yourself, Building Brand Value, IS That All There Is?, Leadership, Marketing, Personal Branding
An article in AdWeek Magazine titled “The Survivors” promised, “How to make it as an indie agency in the merger era.” (If you’re not in the advertising business, that means how small, independent advertising agencies can survive without being gobbled up by...
by Bruce Turkel | Jun 30, 2020 | Branding, Branding Yourself, Leadership, Marketing
Berry Gordy Jr., founder of Motown Records, was a notoriously mercurial and mercenary businessman. Although Gordy was responsible for some of the most powerful, popular, and passionate R&B and soul music ever created, the stories of him making musical decisions...
by Bruce Turkel | Mar 16, 2020 | Branding, Keynote speaking, Leadership, Marketing
It was Winston Churchill who first said: “Never let a good crisis go to waste.” Churchill’s words are perfectly appropriate considering what’s going on today with the Coronavirus and Covid-19. This could very well be the crises he was talking about. According to The...
by marketing.bruceturkel | Jan 29, 2020 | Advertising, Branding Yourself, Bruce Turkel, Building Brand Value, Marketing
Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional...
