Marketing - Bruce Turkel

Marketing

Business Strategies to Survive Coronavirus.

Business Strategies to Survive Coronavirus.

It was Winston Churchill who first said: “Never let a good crisis go to waste.” Churchill’s words are perfectly appropriate considering what’s going on today with the Coronavirus and Covid-19. This could very well be the crises he was talking about. According to The Harvard Business Review (HBR), “in studying the marketing successes and failures ...

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Philip Marlowe on Marketing

Philip Marlowe on Marketing

Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional connection with their customers. I showed them why this would both ...

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The 7 Points of Brain Darts (Part 1 of 3)

The 7 Points of Brain Darts (Part 1 of 3)

1. All About Them. Your consumer is your first priority. What do you know about them? What don’t you know? What motivates them? What keeps them up at night? The answers to these questions all come from understanding your consumer—their motivations, their lifestyle, their values, their concerns—everything in fact, that could effect their purchasing decisions. ...

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