The Truth According to Uber

Uber’s new CEO, Dara Khosrowshahi, is new to his position, but a recent email to employees proves he is a thoughtful inspirational speaker. When UK officials announced that they would not renew Uber’s license to operate in London, Uber announced its plan to appeal the decision. Moreover, Uber’s chief executive sent a remarkable email to his employees: “While the impulse may be to say that this is unfair, one of [...]

By |2018-11-28T14:56:45+00:00November 28th, 2018|2 Comments

The Power of Story Selling

American mythologist Joseph Campbell was best known for his theories on the power of stories and myths. Campbell’s theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one powerful meta-myth. Campbell’s theory was so universal, he was even able to extend it to our belief or disbelief in the existence of God. Campbell wrote, “God is a metaphor for [...]

By |2018-11-21T16:53:30+00:00November 21st, 2018|2 Comments

Sticks and Stones

The advertising agency I worked at specialized in creating successful brands for residential real estate projects. We created advertising strategies, brand identity, and marketing and advertising for high-rises, gated communities, golf resorts, condominiums, and planned communities. WE knew the importance of brand awareness. And we were damn good at creating it. One of the women who worked in the production department (let’s call her Yasmin) had arrived [...]

By |2018-10-25T10:32:12+00:00October 24th, 2018|2 Comments