Tourism - Bruce Turkel

Tourism

Not So Smart Luggage

Not So Smart Luggage

Smart Luggage for the Connected Age promised the title in last week’s New York Times. It featured a company that’s releasing “smart luggage” packed with up-to-the-minute features including “a Bluetooth-enabled lock, GPS tracking, and a USB port for recharging a device. It has a built-in scale, too.” Samsonite is also getting into the smart luggage act with ...

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The ultimate CEO travel secret: Wash your underwear in the sink.

The ultimate CEO travel secret: Wash your underwear in the sink.

Road warrior and brand expert Bruce Turkel travels as a competitive sport. The CEO and executive creative director of marketing consulting firm Turkel Brands travels lightest. by Robert Hackett  @rhhackett   OCTOBER 1, 2014, 10:00 AM EDT I travel almost every week, but in fact I’m not traveling this week and it’s kind of shocking. Last week I was ...

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The Catholic Church’s Latest Brand Refresh.

The Catholic Church’s Latest Brand Refresh.

You’d have to be living under a rock not to notice that the Catholic Church has gone through some cataclysmic shifts of late. From the horror of “pedophile priests” to Pope Francis’ refreshing reframe, the seemingly immovable institution has changed plenty. But surprisingly enough, a strong reaction to where the Church’s brand has been heading ...

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The Difference Between Everything and Anything.

The Difference Between Everything and Anything.

This email exchange is almost all verbatim. I removed the names and identifiable facts. Potential Client:   “It was a pleasure visiting your website and speaking with you today, Bruce. I have attached our ad agency RFP (Request For Proposal). We look forward to your proposal. If you have any questions please contact me.” Agency: ...

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