Not So Smart Luggage

Smart Luggage for the Connected Age promised the title in last week’s New York Times. It featured a company that’s releasing “smart luggage” packed with up-to-the-minute features including “a Bluetooth-enabled lock, GPS tracking, and a USB port for recharging a device. It has a built-in scale, too.” Samsonite is also getting into the smart luggage act with their “new line of GeoTrakR suitcases, containing a cellular-enabled baggage-tracking system… and [...]

By |2015-03-15T17:34:37+00:00March 15th, 2015|19 Comments

The ultimate CEO travel secret: Wash your underwear in the sink.

Road warrior and brand expert Bruce Turkel travels as a competitive sport. The CEO and executive creative director of marketing consulting firm Turkel Brands travels lightest. by Robert Hackett  @rhhackett   OCTOBER 1, 2014, 10:00 AM EDT I travel almost every week, but in fact I’m not traveling this week and it’s kind of shocking. Last week I was in New York for client meetings and to do a Fox Business [...]

By |2014-10-05T10:00:43+00:00October 5th, 2014|21 Comments

The Catholic Church’s Latest Brand Refresh.

You’d have to be living under a rock not to notice that the Catholic Church has gone through some cataclysmic shifts of late. From the horror of “pedophile priests” to Pope Francis’ refreshing reframe, the seemingly immovable institution has changed plenty. But surprisingly enough, a strong reaction to where the Church’s brand has been heading is not a new occurrence. Historically, when there has been a threat [...]

By |2014-04-13T18:47:14+00:00April 13th, 2014|8 Comments