by Bruce Turkel | Jun 11, 2008 | Bruce Turkel, Tourism
TIA- Bruce Turkel Keynote Every savvy marketer knows that an organization’s brand is its identity in the marketplace. A brand executed with consistency signals far more than a look and feel, it signals a promise to customers that creates loyalty and ultimately...
by Bruce Turkel | Nov 29, 2007 | Building Brand Value, Tourism, Travel
Surprised by the results? The Knowland Group recently released this study, and you can read more about it here. Really talks to our concept of Building Brand Value, doesn’t it, where a destination is more desirable because of its brand name.
by Bruce Turkel | Nov 29, 2007 | Tourism
This is a great page that rates Visitors Bureau websites around the nation. If people take this kind of time to notice the differences, maybe the lower tier sites should too!
by Bruce Turkel | Aug 3, 2007 | Branding, Tourism
The United States exports culture and branding yet we’ve never marketed our own country very well. We never tell our great story and instead let visitors get all the bad news from the media. Now the State Department has contracted Disney to create Walt Disney Co.’s...
by Bruce Turkel | May 22, 2007 | Speaker, Tourism, Turkel
Click on John to get the Virgin Airways experience