Sticks and Stones

The advertising agency I worked at specialized in creating successful brands for residential real estate projects. We created advertising strategies, brand identity, and marketing and advertising for high-rises, gated communities, golf resorts, condominiums, and planned communities. WE knew the importance of brand awareness. And we were damn good at creating it. One of the women who worked in the production department (let’s call her Yasmin) had arrived [...]

By |2018-10-25T10:32:12+00:00October 24th, 2018|2 Comments

How to Get on TV. Or Not.

The workshop was titled “How to get on TV.” I was given two and a half hours to show the conference attendees exactly what they needed to do to generate television appearances. There’s a lot that needs to be done in order to end up with a coveted spot in front of the camera. Believe it or not, two and a half hours was just barely enough [...]

By |2018-07-18T14:04:51+00:00July 18th, 2018|4 Comments

When the Student is Ready…

Somewhere around Y2K, I was introduced to Susan Ford Collins. When we first met, Susan gave me a copy of her latest book, The Joy of Success. Because I’m a little obsessed with reading, I dove right in and polished off the book in a weekend. It was well written and full of good information, but I can’t honestly say it made any great difference in my [...]

By |2018-04-25T14:27:28+00:00April 25th, 2018|3 Comments