Sarah’s question: “Hi Bruce, I have a personal question regarding social media. In a nutshell, I’m working to hone my social media skills; keeping up with the ever-changing industry and learning everything there is to know so that I can become an expert in the field. I want to know everything! But, as you know, ...
This speaks to the current POV that agencies who focus solely on brand building and marketing will have a hard time growing their business. Clients realize they can now do much of the marketing heavy lifting themselves — and very cheaply. Agencies who focus on providing content and building customer relationships via multiple distribution streams ...
Via: Owen Frager With Facebook, LinkedIn and Twitter becoming your defacto resume, and shaping the image how most will perceive you, our friend Jay Berkowitz shares a great read from the Brand Building Blog. To make it simple, branding yourself is about letting everyone know who you are and what are you specialized in. Branding ...
Maybe you’ve noticed the cryptic messages just to the left of this column. And maybe you’ve wondered what they are. Let me tell you — they are my Twitter posts. Every year on the Internet, something breaks out in a huge way. And those that ride it make fortunes. Randy** says you’ve already heard the ...
“The biggest reason, especially for anyone looking to increase PR, is that Twitter gives you an easily broadcast, unique URL to an audience primed to receive messages of that very kind. Greetings Friends, Which social networking site you should be a part of and why? Tia** breaks it down and shows you how Twitter can ...
Here’s a brilliantly simple branding idea: Like lots of marketing people, Presence Engineer Michael Calienes uses Twitter to communicate with his clients and potential clients (±800 when I wrote this blog post). But unlike most Twitterers, Mike has figured out a simple way to brand himself. Mike’s avatar (an avatar is the picture that represents ...
A couple days ago I posted a notice on Twitter that I was speaking at the SMPS (Society for Marketing Professional Services) and invited my Twitter followers to attend. John David, principal in David & Garcia PR took me up on my offer. On the way there I checked Twitter and found this update: While ...
Want to know what people are saying about you and your competition? Direct your browser to Tweetgrid. You can input the subjects you care about (up to nine) and monitor them in real time. Imagine being able to respond to a customer’s positive or negative comments and jump on an opportunity or fix a little ...
Our wish for our clients – and all marketers – is that they focus on the message instead of the sale. Shift your marketing focus away from telling the consumer what we think they need to a message that focuses on what the consumer wants. You want to be successful in this economy? Here’s the ...
Twitter, Flickr, Facebook Make Blogs Look So 2004 By Paul Boutin 10.20.08 Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug. Read the whole article here.