Bruce Turkel's Blog
Why is Building Your Business Like Falling Off Your Bike?
That instant where everything changes is what Malcolm Gladwell calls “The Tipping Point” — that momentary catalytic mechanism that introduces you to a whole new world of opportunity and possibility. The secret to building a powerful brand can be summed up in three words: All About Them. Simply put, make your brand resonate with who your potential customer is and what they care about. Even better, make your brand help them feel good about themselves and they'll be all ears when you share your wonderful RTBs.
Making People Feel Great!!
Complimenting other people is selfish, much like helping people is selfish. You and I feel great about ourselves when we help someone else. Or when give them a reason – a true, sincere reason – to smile. And by the way… You look marvelous!
Da Da Da Dum
Beethoven's Fifth Symphony is probably the only classical music masterpiece you can name where you know the title, the composer, and can even sing the piece's main theme.
What you can learn from Beethoven's Fifth Symphony is that by carefully and strategically repeating your very own “Da-Da-Da-Dum” pattern, you can help create your masterpiece too.
Do Good Things Come to Those Who Wait?
When I asked people how they changed their lives, not one of them talked about “putting it off,” “sleeping on it,” “waiting to move forward,” or “procrastinating.” That brings up an interesting question for you – What are you putting off that you should be doing right now?
The Facts are Different, But the Truths Remain the Same.
When I was doing the research and the interviews to write my new book, Is That All There Is, I didn't really know what I would uncover. I wanted to identify what made successful people want to change their lives, how they had gone about it, and what they had learned. And I wanted to catalog the proven and actionable techniques they had used so you and I could put those very same tools to work for ourselves.
What I discovered is although the facts of our stories are different, our truths are the same. Each of the people I spoke to, and each of the people who comment on my book, all want essentially the same thing – to find their own path to happiness, success, and fulfillment – regardless of what each of those words mean to them.
Forbes Magazine: There's More to Life Than Revenue and Stock Prices.
If you are like many other leaders, you often wonder, “Is that all there is?” If you want the answer, this book — Is That All There Is? — will help you get there. Perhaps you will discover that “something more” you've been looking for.
Change Yourself.
Click HERE if you'd rather watch the video. There is a person in my...
I Don't Eat Meat. But I'm Not a Vegetarian.
Click HERE if you'd rather watch the video. Merriam Webster's...
How To Go Viral.
Going viral is the holy grail every modern marketer chases.
There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee your campaign will go viral.
Here are some techniques you can try.
1. Make your content as captivating as possible
2. Create something so entertaining people feel compelled to share it
3. Make your message so provocative people have to pass it on
4. Answer a question that's on everybody's lips
5. Tie into a personality or an issue that's so up-to-the-minute that it commands infinite interest, or
6. Create an image or performance no one's ever seen before that they can't turn away from.
But sadly, there are two problems with operationalizing this list:
1. Coming up with something that meets the very high standard of captivating, entertaining, provocative, up-to-the-minute, or novel is really, really hard. And,
2. Once you come up with something, how do you know if it achieves those superlatives until you test it in the marketplace?
As the old saying goes, “if it was easy, everyone would do it.”
So how do we do it? By being honest with ourselves about what who we are, what we're going through, and what problems we're dealing with. You see, it's very likely that if something is waking us up in the middle of the night, it's keeping lots of other people awake too.
And if it's keeping so many people up at night, it stands to reason that lots of people will want to hear about it..
Why You Need to Hear the Periodic Table's story…
Whenever someone mentions “The Periodic Table,” my eyes glaze over like they did in 11th grade chemistry class. But last week at the Griffith Observatory in Los Angeles I learned why The Periodic Table's story is exactly what we need to know about to feel good today.
The REAL Real Reason Everyone is Quitting Their Jobs.
https://youtu.be/cWAxHD6y_0A Click HERE if you'd rather watch the...
Do You Run in the Rain?
Nobody starts running in the rain. But if you're out running and it starts to rain, well, that's kind of nice. It's kind of refreshing. I mean, you're already soaked anyway. But I am not actually talking about running in this video. Choosing to run in the rain is a metaphor for the things you choose to do — or not do — in your life.
Answering “Is That All There Is?”
My goal is for you to see the way people changed their lives so you can see how to change yours. Some people will show you what to do. Some people will show you what not to do. But they will all show you how to change your life for the better. So, the next time you ask, “Is that all there is?” you'll know how to get the life you want, no matter what that life might be.
It's Alive!! It's Alive!!
Some of us work hard and achieve our dreams; We grow a business, raise and launch our kids, and settle in for the long haul. Some of us have our dreams interrupted – the market changes, a health crisis intervenes, we make a mistake, we fail despite our best efforts. Sometimes we even reach our destination and then get bored. Whatever our circumstances, we inevitably find ourselves asking, “Is that all there is?”
10 Secrets to Being a Successful Writer.
Groucho Marx said it best: “Outside of a dog, a book is a man's best friend. Inside of a dog, it's too dark to read.” If you've got a book inside of you, you need to get it out because it's too dark to read inside of you, too.
How to Have a Perfect Communication.
To improve your business and your life, it helps to understand the idea of “Correlation does not imply causation.” How many things do you do because you believe they cause a specific result even though you have no empirical evidence to confirm your assumptions?
What Do You Think?
The title of my new book is “Is That All There is?” and the concept of the book is simple; it's about people like you and me who reach a level of professional success and then change our lives.
How to get what you want.
You can't GET what you want until you KNOW what you want. I've spent the last two years interviewing successful people to figure out how to do that.
We won't spam!