Are you familiar with the psychological phenomenon called the Benjamin Franklin effect? It's where a person who has already performed a favor for another person is more likely to do a second favor for the same person than if they had received a favor from that person.

Psychologists hypothesize that people believe they help others because they like them (whether they actually do like them or not) since their minds need to provide logical consistency between their behavior and their perceptions.

In his seminal book How to Win Friends and Influence People, Dale Carnegie wrote that people interpret the request for a favor as “a subtle but effective form of flattery.” And author Jonathan Becher even titled a Forbes article, “Do Me A Favor So You'll Like Me: The Reverse Psychology of Likeability.”

Please Do Me a Favor

Why all this talk about favors? It's my insidious way of asking you to please do me a favor. I'd like you to subscribe to my YouTube channel. It's easy. All you have to do is click HERE and then click “subscribe.”

What's in it for you, you might ask? Lots of good information on brand building, of course. My YouTube channel is where you'll get access to my weekly “Marketing Minutes” as well as videos of my speeches and TV appearances.

Of course, you're also welcome to regard my request as Dale Carnegie suggested you should, as “a subtle but effective form of flattery” (did I mention how great you look in those jeans, by the way? And I LOVE what you did with your hair). Of course, Becher was right too, I WILL like you if you do this for me. So much more.

What's in it for me, you might ask? Quite simply I've now filmed over 60 weeks of Marketing Minutes and I want YouTube to start promoting them so I can reach even more viewers. But I can't do that until I reach YouTube's minimum subscriber number.

All you have to do is click HERE

And that's where you come in. Between the ±28,000 of you who read my blog and the 230,000+ followers I enjoy on LinkedIn, we should be able to hit YouTube's number pretty easily. And that will help me build my viewership.

And all you have to do is click HERE.

You'll be doing me a favor I'll repay time after time by continuing to produce and share my ideas on brand building, marketing, and effective new business ideas with you every single week.

Thank you.