The Situation From the ACLU: “Nothing is more fundamental to our democracy than the right to vote. A system of fair and open elections in which all qualified citizens — regardless of gender, race, socioeconomic status or any other category — may cast a vote and have it accurately counted is the backbone of our democracy.” Unfortunately, outmoded voting machines with no paper verification were keeping Florida citizens from enjoying the American ideal of epresentative government.
The Solution While we didn’t have enough money to purchase TV advertising throughout the entire State of Florida, we were able to create an All About Them ad that told voters on both sides of the aisle that if their vote didn’t count then they didn’t count either. We sent the ad and weblink to membership associations (political and not) throughout Florida and invited them to share the ad with their members.
The Results So many Florida voters clicked on the “contact your representative” link on our website that they shut down the state Senate and House email in Tallahassee. When Congress convened, there was a bipartisan vote to update Florida’s voting machines, a move that had been voted down in the past.