Showing your customers not just how you can help them achieve what they want but how they can be who they want to be puts you in a singular position way above your competition.
The world is changing at an almost unimaginably rapid pace. Technology has forever changed the way we do things. I hope the coming new year is full of lots of enjoyment, opportunity, and happiness for you and everyone who you hold dear. And make sure you do hold them because it’s gonna be one hell of an exciting ride.
Walking into a meeting, church or synagogue, or maybe a theater, I’m sure you reach into your pocket and turn off the volume on your phone. But because not everyone is as thoughtful and considerate as you, a phone invariably rings during the presentation. Sadly, that’s no surprise. What always is a huge surprise is ...
You’ve all seen the sordid headlines by now—there’s nothing useful I can add. LA Clippers’ basketball team owner Donald Sterling made disgraceful racist remarks, and now the team’s market value is plummeting and the NBA and others are scrambling for a way to rescue their failing brand. But let’s look at the big picture for ...
Sarah’s question: “Hi Bruce, I have a personal question regarding social media. In a nutshell, I’m working to hone my social media skills; keeping up with the ever-changing industry and learning everything there is to know so that I can become an expert in the field. I want to know everything! But, as you know, ...
According to legend, a teenage Lana Turner was discovered at Schwab’s Pharmacy in Los Angeles. For years, Schwab’s was the place where actors got together to chat and exchange gossip. According to a website devoted to the pharmacy’s history: “In the ’30s and ’40s you could spot Judy Garland, Mickey Rooney, Orson Welles, Ida Lupino, ...
Eddie and Bill were sitting at an outdoor table at Scotty’s Landing having lunch last Friday. I had run over to the bayside shack right after my downtown lunch meeting to chat with a potential client and then needed to zip out to check on a video production in Coral Gables. But I had a couple ...
In today’s social media-savvy world, one of the most important things you can do to increase your opportunities is to generate buzz. There are a number of activities you can undertake to increase your public perception and generate the kind of buzz that has the potential to expose you and your brand to new revenue ...
When I started my business my father called my action “the confidence of ignorance.” I didn’t really know what I didn’t know so I held my nose and jumped right in. And with some long hours, perseverance, the hard work of lots of great people, and some good luck it turned out pretty well. Yet ...
I was a kid back in the dark ages of transistor radios. If a friend told me about a cool new song, I’d tune in to WQAM and wait until they played what I was waiting for. Usually it would take an hour or more if the song was hot. While I waited I’d get ...
According to web technologist Cameron Adams, a mashup is “a song created by blending two or more other songs.” In analog terms, a mashup is a musical collage made up of bits and pieces of other songs, sound effects, and audio files. But while you can look at a collage and tell which bits came ...
Seems like many of the blogs I read just posted their best or worst of lists for 2010. I thought maybe it would be a little more useful to create a list of five important ideas for marketing success in 2011. 1 The Future Started Yesterday. When I speak on social media issues at corporate ...
Each week that I post these articles I’m careful to include embedded links to the different subjects I talk about, so that while you read the blog posts you can click on the links (highlighted in blue) to learn more about the individual people or companies mentioned. While I have metrics that show how many ...