Your brand is a shortcut to comprehension. Your brand becomes the shorthand explanation and validation of what your products or services are going to do for your consumer.
In today’s hopped-up connected world, most products are very good and instantly available. What sets your products or services apart and makes them more or less valuable to your customer are not the functions of the products. What matters is how well your brand resonates with consumers and prospects, how it makes them feel good about themselves.
Brand Shorthand makes that happen. And it happens quickly.
BMW defines its brand essence with four words. Nike, GE and
Wal-Mart use three.
Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”
In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.
While they’re laughing, your audiences will also be learning:
The three universal branding myths that are holding your company back.
The simple difference that sets all great brands apart, and
How to develop this game-changing difference for your brand.
Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real-world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.
In this talk, your audiences will learn:
Why your brand is not about your company and why understanding this matters more than anything else you do.
The critical secret to move your brand from company-centric to consumer-centric.
How to determine your authentic truth and why it’s more important than the function of your products or services.
YOU DON’T NEED SOCIAL MEDIA.
YOU NEED A STRATEGY.
You don’t need social media. You don’t need a website. You don’t need mobile applications. You need a strategy. But before you create noise, you’ve got to know what you’re creating noise about and why anyone should care.
Bruce shows his audiences exactly how to build their brands online. He will show you how to take the best tools, tips, and techniques from the analog world and move them online where they will generate global interest and response.
Your audiences will learn:
Why an unfocused online presence is like a tree falling in a forest.
The danger of GMOOTs and how to avoid their traps.
How to build a powerful brand that will make a difference online.
How to tailor your message for each of the different social media.
How to get the most bang for your buck and increase the echo effect.
Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.
Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.
Success today requires you to turn the lens around and focus relentlessly on your customer.
Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.
Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future. And your audiences will learn:
How to uncover the motivations of today’s consumer.
The real leadership difference between features and benefits.
Anymore and what has taken its place.
The critical difference between content and context, and how it can multiply your sales.
The special sales secrets that are hidden in plain sight.
Why the traditional “Speeds & Feeds” sales strategy does not work anymore.
Bruce has created a robust public speaking business, presenting his timely ideas on branding, creativity, leadership, and innovation to corporate conferences and associations around the world. Last year Bruce spoke at more than 68 events to audiences that ranged from intimate events with 25 CEOs to over 3,000 participants.
Thanks to his innovative stage presence, the National Speakers Association inducted him into their Speaker Hall of Fame. Bruce shares that prestigious honor with only 236 of the other best speakers in the world.
Here are examples of Bruce’s presentations:
Don’t just listen to it. Live it!
YOU CONTROL YOUR OWN BRAND – A COCKROACH STORY
BOOK SIGNING STORY – HOW DO BRANDS WORK?
WOMEN’S SUCCESS SUMMIT MIAMI, FL NOVEMBER 2012
BRUCE TURKEL PRESENTATION FOR TURNER MEDIA
INTERCONTINENTAL HOTELS GROUP EVENT
WE ALL BUILD BRANDS WITH SAME TOOLS
BRAND CONTEXT – WHERE DO OUR BUSINESSES MATTER?
YOUR BRAND IS NOT ABOUT YOU – NSA
BRUCE TURKEL “CHRIS” SPEECH
BRUCE TURKEL AT BLOGWORLD: “IT’S ALL ABOUT THEM”
BRUCE TURKEL SIZZLE REEL
BRUCE TURKEL AT KANSAS CITY MEETING PLANNERS
SPEAKING HALL OF FAME
Bruce speaks with confidence and competence while triggering the audience to build solutions, which worked extremely well across our marketing organization.
Bill Melnyk | Brand Director, Grey Goose Vodka
You were the highlight of our meeting! Your subject was right on and through our survey I am getting great reviews on your presentation.
Alvaro Diago | COO, InterContinental Hotels Group
Thanks Bruce! You were a significant part of the success of the event. Thanks for being with us today. We had terrific response from your keynote. Your Mom would be proud! We’ll stay in touch. Thanks again!
Randy Fiveash | Director, Connecticut Office of Tourism
We were looking to inspire our marketing organization and ignite their energy to ‘think laterally,’ and Bruce answered that call! He was the opening guest speaker of our annual marketing summit and he not only delivered on that challenge, but he did so in a sincere, entertaining, educational, and real world way that our team really appreciated. Based on the response of our attendees, we are beyond pleased that we selected Bruce to speak at our summit.
Juan Rovira | Chief Marketing Officer, Bacardi
Many thanks for delivering such a wonderful talk. Your speech and overall performance were fantastic. Many many conference attendees commented on how much they enjoyed your presentation. As you could tell by my opening remarks on Tuesday, what you said had a profound impact on many people in the audience.
William M. Walker | Chairman and Chief Executive Officer, Walker & Dunlop
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