Brands aren’t static. In almost every industry, change is constant, from consumer preferences to performance demands. And all the while the competition is crowding the marketplace. It takes the a nuanced eye to identify whether an exciting trend is a fad or a solid opportunity.
Bruce Turkel has the experience to identify truly great opportunities for your brand to evolve into something better and still stay true to your core values and promises.
If you’re still unsure where your brand’s focus should be, here are Bruce Turkel’s 7 Steps to Building Brand Value. They will highlight precisely where your focus should be placed.
Brands aren’t static. In almost every industry, changes are constant, from consumer preferences to performance demands and all the while, the competition is crowding the marketplace. It takes the experience to identify if a rising trend is a fad or a solid pocket of opportunity.
Bruce Turkel has the experience to identify truly great opportunities for your brand to evolve into something better and still stay true to its core values and promises.
If you’re still unsure where your brand’s focus should be, here are 7 Steps to Building Brand Value from Bruce Turkel that will highlight where you focus should be.
1 – All About Them
People care most about things that affect them. In order to reach them, you need to communicate in a way that informs them “what’s in it for me?”
3 – Make It Simple
Today’s world is a busy, confusing place. To make an impression and an impact, your message must be concise and digestible.
5 – Make It Yours
A message is truly powerful only if it is associated with you or your product. Make sure that the message you’re presenting belongs only to you.
7 – Repeat. Repeat. Repeat.
Say it again. Messages are more effective and believable when they’re repeated.
2 – Hearts Then Minds
People make decisions based on emotions and justify their decisions with facts. To get someone to pay attention, you must get them emotionally involved.
4 – Make It Quick
Things happen so fast these days that if you take your time, no one will wait around for you to explain your entire message.
6 – All Five Senses
Conversations involve all the human senses. To communicate effectively, be sure that you’re engaging as many of your audience’s senses as possible.
Bruce speaks with confidence and competence while triggering the audience to build solutions, which worked extremely well across our marketing organization.
Bill Melnyk | Brand Director, Grey Goose Vodka
You were the highlight of our meeting! Your subject was right on and through our survey I am getting great reviews on your presentation.
Alvaro Diago | COO, InterContinental Hotels Group
Thanks Bruce! You were a significant part of the success of the event. Thanks for being with us today. We had terrific response from your keynote. Your Mom would be proud! We’ll stay in touch. Thanks again!
Randy Fiveash | Director, Connecticut Office of Tourism
We were looking to inspire our marketing organization and ignite their energy to ‘think laterally,’ and Bruce answered that call! He was the opening guest speaker of our annual marketing summit and he not only delivered on that challenge, but he did so in a sincere, entertaining, educational, and real world way that our team really appreciated. Based on the response of our attendees, we are beyond pleased that we selected Bruce to speak at our summit.
Juan Rovira | Chief Marketing Officer, Bacardi
Many thanks for delivering such a wonderful talk. Your speech and overall performance were fantastic. Many many conference attendees commented on how much they enjoyed your presentation. As you could tell by my opening remarks on Tuesday, what you said had a profound impact on many people in the audience.
William M. Walker | Chairman and Chief Executive Officer, Walker & Dunlop
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