Case Studies

CASE STUDIES

by bruce turkel

ACLU

From the ACLU: “Nothing is more fundamental to our democracy than the right to vote. A system of fair and open elections in which all qualified citizens — regardless of gender, race, socioeconomic status or any other category — may cast a vote and have it accurately counted is the backbone of our democracy.”

Discovery Networks

John Hendricks (founder, Discovery Channel) knew he had a problem. Their goal was simple; he and his shareholders wanted to be the number one cable channel. The problem was that viewers all have different interests and it’s impossible to provide programming that’s everyone’s favorite.

It’s So Miami

Over the last 20 years we have moved Miami’s image and brand from just another sun destination to one of the top four most desired tourism brands in the country (along with New York, Las Vegas, and Orlando). With this campaign, the goal was to move Miami into the world’s vernacular.

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