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Best Leadership Speaker

hall of fame keynote speaker

watch bruce in action

Bruce is a sought-after speaker on the subjects of branding, creativity, innovation, and leadership. An accomplished passionate presenter, he gladly shares easy-to-follow, proven steps for building brand value with his audiences.

Bruce has an overarching theme for his talks: it’s “all about them.” Bruce instructs your audience members to focus on their customers, not their products or services, helping them open their minds and discover their creativity. Drawing from his 30-plus years of ad agency experience, Bruce helps your audiences understand how to make their brands attractive to their customers, as well as how innovation can differentiate them from their competitors.

Bruce is captivating and insightful on stage. His unique presentations combine engaging wit, creative insights, thought-provoking ideas and smoking hot notes on his harmonica.

Satisfied audiences from Bruce’s talks at MIT, Harvard, CHRIS and TEDx, and attendees at hundreds of corporate and industry events all agree that Bruce’s message, entertainment value, and inspiration stick around long after the session is over. That’s when your participants go back to work and think… differently.

KEYNOTE SPEAKING TOPICS

DEFINING
YOUR BRAND

BMW defines its brand essence with four words. Nike, GE and
Wal-Mart use three.

Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”

In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

While they’re laughing, your audiences will also be learning:

  • The three universal branding myths that are holding your company back.
  • The simple difference that sets all great brands apart, and
  • How to develop this game-changing difference for your brand.
BUILDING YOUR
BRAND VALUE

Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real-world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.

In this talk, your audiences will learn:

  • Why your brand is not about your company and why understanding this matters more than anything else you do.
  • The critical secret to move your brand from company-centric to consumer-centric.
  • How to determine your authentic truth and why it’s more important than the function of your products or services.
YOU DON’T NEED SOCIAL MEDIA.
YOU NEED A STRATEGY.

You don’t need social media. You don’t need a website. You don’t need mobile applications. You need a strategy. But before you create noise, you’ve got to know what you’re creating noise about and why anyone should care.

Bruce shows his audiences exactly how to build their brands online. He will show you how to take the best tools, tips, and techniques from the analog world and move them online where they will generate global interest and response.

Your audiences will learn:

  • Why an unfocused online presence is like a tree falling in a forest.
  • The danger of GMOOTs and how to avoid their traps.
  • How to build a powerful brand that will make a difference online.
  • How to tailor your message for each of the different social media.
  • How to get the most bang for your buck and increase the echo effect.
ALL ABOUT
THEM

Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.

Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.

Success today requires you to turn the lens around and focus relentlessly on your customer.

Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.

Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future. And your audiences will learn:

  • How to uncover the motivations of today’s consumer.
  • The real leadership difference between features and benefits.
  • Anymore and what has taken its place.
  • The critical difference between content and context, and how it can multiply your sales.
  • The special sales secrets that are hidden in plain sight.
  • Why the traditional “Speeds & Feeds” sales strategy does not work anymore.

SPEAKING VIDEOS

Bruce has created a robust public speaking business, presenting his timely ideas on branding, creativity, leadership, and innovation to corporate conferences and associations around the world. Last year Bruce spoke at more than 68 events to audiences that ranged from intimate events with 25 CEOs to over 3,000 participants.

Thanks to his innovative stage presence, the National Speakers Association inducted him into their Speaker Hall of Fame. Bruce shares that prestigious honor with only 236 of the other best speakers in the world.

Here are examples of Bruce’s presentations:

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YOU CONTROL YOUR OWN BRAND – A COCKROACH STORY

BOOK SIGNING STORY – HOW DO BRANDS WORK?

WOMEN’S SUCCESS SUMMIT MIAMI, FL NOVEMBER 2012

BRUCE TURKEL PRESENTATION FOR TURNER MEDIA

INTERCONTINENTAL HOTELS GROUP EVENT

BRUCE TURKEL AT KANSAS CITY MEETING PLANNERS

WE ALL BUILD BRANDS WITH SAME TOOLS

BRAND CONTEXT – WHERE DO OUR BUSINESSES MATTER?

YOUR BRAND IS NOT ABOUT YOU – NSA

BRUCE TURKEL “CHRIS” SPEECH

BRUCE TURKEL AT BLOGWORLD: “IT’S ALL ABOUT THEM”

BRUCE TURKEL SIZZLE REEL

SPEAKING HALL OF FAME
ACCEPTANCE SPEECH

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