Every day, in dozens of different ways, you’re sending a message out to the world…

A message that determines whether or not people are going to like you, help you, work with you, respect you, trust you, hire you, refer and promote you.

“Think about all the companies that you respect, the ones you buy from – the ones that you love… They have all figured out how to say what they do in 1, 2 or 3 words

The idea is – they stand for something:

Just Do It

Think Different

I’m Lovin’ It

If you can reduce that message to its simple most elemental essence, what you’ve done is created what I call Brand Shorthand.

“We have to stop thinking about function and start thinking about feelings and relationships.

If you can show your customer how your brand can help them be who they want to be, that’s where EVERYTHING CHANGES.

A good brand makes people feel good, but a GREAT BRAND makes people FEEL GOOD ABOUT THEMSELVES.”

“Bruce has these unique perspectives that create incredible solutions.  His solutions produce phenomenal RESULTS.  And, Bruce truly cares. 

I highly recommend the Bruce Turkel experience – seeing him speak or working with him and channeling his brilliance to your benefit.”

Daniel Martinez

CEO, Discovery Channel

“You were rated as the Conference’s top speaker and a very high percentage of attendees requested that we bring you back again.

You’re our #1 speaker for conferences!”

Susan Kacapyr

Program Manager, HOW Design Conference

“Bruce was the opening guest speaker of our annual marketing summit and was sincere, entertaining, educational and ‘real world’ in a way that our team really appreciated. We are beyond pleased that we selected Bruce to speak at our summit.”

Juan Rovira

Chief Marketing Officer, BACARDI USA

“Bruce is an incredibly gifted, engaging and dynamic speaker. His deep knowledge of the drivers of economic development and how best to use them to market yourself successfully make him unique.”

Alexandra Villoch

President & Publisher, Miami Herald Media Company


Interactive Harmonica Experience

Yet another amazing overview of Bruce Turkel on stage and the humble harmonica. Get a glimpse of the fun and memorable presentations Bruce gives.

TED Talk Book Signing Story

A brand is what people think about you while you’re not around! Bruce Turkel shares a short compelling story from his own life that illustrates how brands work. Watch the video to hear the rest.

We All Build Brands with Same Tools

Watch Bruce illustrate how the tools you use to build your brand don’t differ from what others have at their disposal. You just have to look at things a different way to make your brand work.

You Control Your Own Brand

Watch Bruce illustrate how your brand can spiral out of control because of one social media post. Are you in control of your brand? Watch the video to hear this funny and educational story.
Is That All There Is? Books

"Is That All there Is?"

Regardless of our successes, at some point in our lives we stop and ask ourselves, “Is that all there is?”

Bruce’s widely loved commentary and witty observations present a collection of engaging interviews with smart people who faced the same questions you are facing share their experiences.

You’ll discover personal stories of their own pivots – career changes, lifestyle shifts, and strategies for keeping life’s spark glowing. Every single one of them is presented to help you move forward in your own life.

“Bruce Turkel’s is a profound exercise in the practical that will help shake you out of your complacency and get you on your way to managing the inevitable life altering changes that we either choose to make or are forced upon us… The ball’s in your court. Use this book to focus on how to get it back over the net.”

Charles M. Dusseau

Former Secretary of Commerce, State of Florida

All About Them

The best companies and the most successful salespeople live by a three-word mantra – “All About Them.” Discover how to create messaging that gets right to the heart of what matters to your consumers: their own self-interests.

“A must read for modern marketers who want to cut through the noise, forge deep connections, and create memorable experiences.”

Tim Sanders

Author of Love is the Killer App.

Is That All There Is? Books

Building Brand Value

Building your brand is part science and part art. But all the best brands in the world have seven things in common – the seven things you need to communicate more memorably, succinctly, irresistibly, and profitably.

“I’m taking my business in a new direction and just when I really need to get clarity and direction on things, up pops Bruce Turkel’s book Building Brand Value.  Perfect timing!  This fast paced, whack on the head book will help you get clear about who you are, what your message is, and how to reach the people you want to reach.

Building Brand Value will surprise you with its practical wisdom.  You’ll smack yourself on the forehead enough times to get a headache.  Plus, it’s an absolute kick to read!  Bruce Turkel has nailed it.  Bravo!”

Joe Calloway

Author of "Work Like You're Showing Off!"

What Others Have To Say…


Bruce’s Current Articles – Watch or Read

10 Secrets to being a Successful Writer.

Groucho Marx said it best: “Outside of a dog, a book is a man’s best friend. Inside of a dog, it’s too dark to read.” If you’ve got a book inside of you, you need to get it out because it’s too dark to read inside of you, too.

Perfect Communication

Giving people what they want and need, WHEN they want and need it, is the key to good communication and great customer service. And it’s the key to letting people know that you’re thinking about them and care about what’s best for them too. Here’s how to do it…

Is That All There Is?

What Do You Think?

Last week I told you a little bit about the new book I’m writing.

The book is mostly done. I submitted nearly 400 typewritten pages to my editor about two months ago. He very quickly informed me that 400 pages would equal a ±700-page volume and that nobody would buy or read such a long book.

Get What You Want

How To Get What You Want.

Each week I collect more and more followers on LinkedIn, and I thought it would be a good idea to reach out to all those folks to promote my new book. Trouble is, I don’t know the best way to do that.

A friend recommended a LinkedIn consultant, so I reached out to them with a simple request:

What’s Your Best Chance for Success Today?

To improve your business and your life, it helps to understand the idea of “Correlation does not imply causation.” How many things do you do because you believe they cause a specific result even though you have no empirical evidence to confirm your assumptions?

When You’re Explaining You’re Losing.

If you build a better mousetrap, the world WILL NOT beat a path to your door. You’ll just wind up with a whole lot of dead mice.


Together With Turkel Strategic RoundTables

I’m a big believer in Strategic RoundTables!

Imagine having the opportunity to collaborate with an exclusive group of like-minded people, CEO’s, Business Leaders and Entrepreneurs, focused on achieving the highest results in every area of their lives.

And 12 weeks later you have deep, powerful and trusting relationships with a tremendous new group of collaborators, mentors and experts.

During those 12 weeks you gain honest feedback, confidence, support, inspiration, certainty, new perspectives, critical insights and even some challenges – into yourself and your business, continuously learning from others, and of course most importantly – acquiring long term friendships and connections.

Bruce Turkel leading a Mastermind

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