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Every day, in dozens of different ways, you’re sending a message out to the world…
A message that determines whether or not people are going to like you, help you, work with you, respect you, trust you, hire you, refer and promote you.
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“Think about all the companies that you respect, the ones you buy from – the ones that you love… They have all figured out how to say what they do in 1, 2 or 3 words
The idea is – they stand for something:
Just Do It
Think Different
I’m Lovin’ It
If you can reduce that message to its simple most elemental essence, what you’ve done is created what I call Brand Shorthand.”
“We have to stop thinking about function and start thinking about feelings and relationships.
If you can show your customer how your brand can help them be who they want to be, that’s where EVERYTHING CHANGES.
A good brand makes people feel good, but a GREAT BRAND makes people FEEL GOOD ABOUT THEMSELVES.”
CONSULTING
Branding Expert
Bruce Turkel is available for private and exclusive consulting for your company.
SPEAKING
Hall of Fame Speaker
Bruce Turkel is a National Speakers Association (NSA) Hall of Fame Speaker.
BOOKS
On Amazon Today
Bruce Turkel’s latest and seventh publication is “Is That All There Is?” Available on Amazon now!
“Bruce has these unique perspectives that create incredible solutions. His solutions produce phenomenal RESULTS. And, Bruce truly cares.
I highly recommend the Bruce Turkel experience – seeing him speak or working with him and channeling his brilliance to your benefit.”
“You were rated as the Conference’s top speaker and a very high percentage of attendees requested that we bring you back again.
You’re our #1 speaker for conferences!”
“Bruce was the opening guest speaker of our annual marketing summit and was sincere, entertaining, educational and ‘real world’ in a way that our team really appreciated. We are beyond pleased that we selected Bruce to speak at our summit.”
“Bruce is an incredibly gifted, engaging and dynamic speaker. His deep knowledge of the drivers of economic development and how best to use them to market yourself successfully make him unique.”
FEATURED VIDEOS
Interactive Harmonica Experience
TED Talk Book Signing Story
A brand is what people think about you while you’re not around! Bruce Turkel shares a short compelling story from his own life that illustrates how brands work. Watch the video to hear the rest.
We All Build Brands with Same Tools
You Control Your Own Brand
"Is That All there Is?"
Regardless of our successes, at some point in our lives we stop and ask ourselves, “Is that all there is?”
Bruce’s widely loved commentary and witty observations present a collection of engaging interviews with smart people who faced the same questions you are facing share their experiences.
You’ll discover personal stories of their own pivots – career changes, lifestyle shifts, and strategies for keeping life’s spark glowing. Every single one of them is presented to help you move forward in your own life.
“Bruce Turkel’s is a profound exercise in the practical that will help shake you out of your complacency and get you on your way to managing the inevitable life altering changes that we either choose to make or are forced upon us… The ball’s in your court. Use this book to focus on how to get it back over the net.”
All About Them
The best companies and the most successful salespeople live by a three-word mantra – “All About Them.” Discover how to create messaging that gets right to the heart of what matters to your consumers: their own self-interests.
“A must read for modern marketers who want to cut through the noise, forge deep connections, and create memorable experiences.”
Building Brand Value
Building your brand is part science and part art. But all the best brands in the world have seven things in common – the seven things you need to communicate more memorably, succinctly, irresistibly, and profitably.
“I’m taking my business in a new direction and just when I really need to get clarity and direction on things, up pops Bruce Turkel’s book Building Brand Value. Perfect timing! This fast paced, whack on the head book will help you get clear about who you are, what your message is, and how to reach the people you want to reach.
Building Brand Value will surprise you with its practical wisdom. You’ll smack yourself on the forehead enough times to get a headache. Plus, it’s an absolute kick to read! Bruce Turkel has nailed it. Bravo!”
What Others Have To Say…
James Lavine
Lockheed Martin Aeronautics
“Bruce, you are the very best of everyone I’ve ever experienced in my career. Your remarkable ability to instill clear ideas with humor and yet connect it all together is world-class. Bravo!”
Daniella Levine Cava
Mayor, Miami-Dade County
“Mr. Turkel’s presentation was one of the most inspirational workshops I have ever attended.”
Juan Rovira
Chief Marketing Officer, BACARDI USA
“Bruce was the opening guest speaker of our annual marketing summit and was sincere, entertaining, educational and ‘real world’ in a way that our team really appreciated. We are beyond pleased that we selected Bruce to speak at our summit.”
Henry Martinez
President, Discovery Communications
“Bruce gets his message across through captivating storytelling that people understand, relate to, and learn from; Stories which stay with them forever.”
Fred Kettler
CEO/President, Kettler Financial
“This was by far the best program I’ve ever attended. I also believe I’ve gained highly respected and trusted collaborators and friends for life – people who truly understand me and my business. If you ever have the chance, DON’T MISS IT!”
Glenn Arrington
Director, United States Tennis Association
“Hi Bruce – thanks again for killing it in San Diego! Everyone loved your inspiration and ideas.”
FEATURED ARTICLES
Bruce’s Current Articles – Watch or Read
10 Secrets to being a Successful Writer.
Groucho Marx said it best: “Outside of a dog, a book is a man’s best friend. Inside of a dog, it’s too dark to read.” If you’ve got a book inside of you, you need to get it out because it’s too dark to read inside of you, too.
Perfect Communication
Giving people what they want and need, WHEN they want and need it, is the key to good communication and great customer service. And it’s the key to letting people know that you’re thinking about them and care about what’s best for them too. Here’s how to do it…
What Do You Think?
Last week I told you a little bit about the new book I’m writing.
The book is mostly done. I submitted nearly 400 typewritten pages to my editor about two months ago. He very quickly informed me that 400 pages would equal a ±700-page volume and that nobody would buy or read such a long book.
How To Get What You Want.
Each week I collect more and more followers on LinkedIn, and I thought it would be a good idea to reach out to all those folks to promote my new book. Trouble is, I don’t know the best way to do that.
A friend recommended a LinkedIn consultant, so I reached out to them with a simple request:
What’s Your Best Chance for Success Today?
To improve your business and your life, it helps to understand the idea of “Correlation does not imply causation.” How many things do you do because you believe they cause a specific result even though you have no empirical evidence to confirm your assumptions?
When You’re Explaining You’re Losing.
If you build a better mousetrap, the world WILL NOT beat a path to your door. You’ll just wind up with a whole lot of dead mice.
FEATURED STRATEGIC ROUNDTABLES
Together With Turkel Strategic RoundTables
I’m a big believer in Strategic RoundTables!
Imagine having the opportunity to collaborate with an exclusive group of like-minded people, CEO’s, Business Leaders and Entrepreneurs, focused on achieving the highest results in every area of their lives.
And 12 weeks later you have deep, powerful and trusting relationships with a tremendous new group of collaborators, mentors and experts.
During those 12 weeks you gain honest feedback, confidence, support, inspiration, certainty, new perspectives, critical insights and even some challenges – into yourself and your business, continuously learning from others, and of course most importantly – acquiring long term friendships and connections.
