Bruce Turkel’s Blog
by Bruce Turkel
Video Blog: Selling The Dream. 1965 and Today.
All About Them, Branding, Building Brand Value, Crisis Management, MasterMind
Surprises From The MasterMind
All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Crisis Management, MasterMind
Surprises From The MasterMind About ten years ago I heard about a MasterMind that was being created for what I’m calling the “superstar speakers.” It was put together by the top seven or eight money-makers in my industry. I wanted into that club. Badly. Or so I thought. So I signed up for the three-day […]
Selling the Dream. 1965 and Today.
Branding Yourself, Bruce Turkel, Building Brand Value, Crisis Management
My father was an innovative and very successful real estate developer. The Miami Herald called my dad “The Father of Florida Condominiums.” That was because he built the first residential condo in the United States – and the first office condo in the world. As a kid growing up on Miami Beach, I used to […]
The No Whining Zone.
All About Them, Branding, Branding Yourself, Building Brand Value, Crisis Management
When my kids were little and we’d go on road trips, sooner or later the whining would begin. “Are we there yet?” “I’m hungry.” “She touched me.” “I have to go to the bathroom.” No matter what I tried, I couldn’t get them to stop. Until one day we hit on an alternative solution. Instead […]
Searching for Certainty
All About Them, Branding Yourself, Building Brand Value, Crisis Management, Together with Turkel
Thank God For The Work.
All About Them, Branding, Branding Yourself, Building Brand Value, Crisis Management
Fee or Free? Which Helps The Most?
Branding Yourself, Building Brand Value, Crisis Management
My friend Cathy Berkowitz ran a risk-management consulting firm. She and her business partner would tour factories and recommend the steps needed to protect companies against potential calamities. Cathy soon discovered that the problem with her business concept wasn’t that her services weren’t needed, but that prevention is the most difficult thing to sell. Why? […]
Thank God For The Work.
Branding Yourself, Building Brand Value, Crisis Management
Each of us is coping with our reactions to the Coronavirus Crisis in different ways. Our opinions and reactions are based on our own circumstances — how our health and businesses are faring, how much money we have in the bank, where we are sheltering-in-place and whom we are sheltering with, how our loved ones […]
Video Blog: Coronavirus and the Tyranny of Seamlessness.
Branding, Branding Yourself, Building Brand Value, Crisis Management
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