Bruce Turkel’s Blog

How To Go Viral.

How To Go Viral.

Going viral is the holy grail every modern marketer chases.
There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee your campaign will go viral.
Here are some techniques you can try.
1. Make your content as captivating as possible
2. Create something so entertaining people feel compelled to share it
3. Make your message so provocative people have to pass it on
4. Answer a question that’s on everybody’s lips
5. Tie into a personality or an issue that’s so up-to-the-minute that it commands infinite interest, or
6. Create an image or performance no one’s ever seen before that they can’t turn away from.
But sadly, there are two problems with operationalizing this list:
1. Coming up with something that meets the very high standard of captivating, entertaining, provocative, up-to-the-minute, or novel is really, really hard. And,
2. Once you come up with something, how do you know if it achieves those superlatives until you test it in the marketplace?
As the old saying goes, “if it was easy, everyone would do it.”
So how do we do it? By being honest with ourselves about what who we are, what we’re going through, and what problems we’re dealing with. You see, it’s very likely that if something is waking us up in the middle of the night, it’s keeping lots of other people awake too.
And if it’s keeping so many people up at night, it stands to reason that lots of people will want to hear about it..

Do You Run in the Rain?

Do You Run in the Rain?

Nobody starts running in the rain. But if you’re out running and it starts to rain, well, that’s kind of nice. It’s kind of refreshing. I mean, you’re already soaked anyway. But I am not actually talking about running in this video. Choosing to run in the rain is a metaphor for the things you choose to do — or not do — in your life.

Answering “Is That All There Is?”

Answering “Is That All There Is?”

My goal is for you to see the way people changed their lives so you can see how to change yours. Some people will show you what to do. Some people will show you what not to do. But they will all show you how to change your life for the better. So, the next time you ask, “Is that all there is?” you’ll know how to get the life you want, no matter what that life might be.

It’s Alive!! It’s Alive!!

It’s Alive!! It’s Alive!!

Some of us work hard and achieve our dreams; We grow a business, raise and launch our kids, and settle in for the long haul. Some of us have our dreams interrupted – the market changes, a health crisis intervenes, we make a mistake, we fail despite our best efforts. Sometimes we even reach our destination and then get bored. Whatever our circumstances, we inevitably find ourselves asking, “Is that all there is?”

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