Bruce Turkel’s Blog
Unrealistic Expectationitis.
Expecting your websites, taglines, logos, and other branding miscellanea to create immediate sales is a condition known as Unrealistic Expectationitis. How do you overcome it and find success? Come discover the solution…
The Power of Stories.
All of a sudden, some occurrences or objects go from being things we thought we had maybe heard of to things we just had to know more about. Why? Noah Yuval Harari wrote: “Fiction has enabled us not just to imagine things, but to do so collectively.” When you’re trying to get attention, build affinity, and generate action for your business, your brand, or yourself, you need fewer facts and more feelings.
What’s the Smartest Business in the World?
People share content online simply to gather eyeballs and generate sticky engagement – meaning they want to get as many people as possible to spend as much time as possible tuned into their messages. Reliably offering entertaining, educational, and enlightening information week after week is good business…
How To Multiply Your Uniqueness.
Doubling down on who you are and what makes you special — like SportsEdTV and StartEngine do, is a wonderful lesson to help us multiply our own uniqueness’s to build our brands, our businesses, and our lives. After all, how you anything is how you do everything.
Why Don’t You Write This Good?
Who wouldn’t be intrigued by a camel that lives behind a truck stop and the woman who bit its genitals? And wouldn’t be on the edge of their seats wondering about the deaf dog? Imagine what all this portends for the new year…!!
How to be Educational, Entertaining, and Enlightening
It’s not enough for an author to know about what they’re writing. And it’s not enough for them to be enjoyable to read or listen to. What is needed is an author who is fascinating to learn from, fun to read, and one who provides us with long-lasting useful lessons.
I Love the End of the Year
The new year is a symbolic marker that caps the accomplishments of the past year and opens up all the opportunities of the new one. And the finality of the year ending is the exact right time to finally get everything done.
The end-of-year holidays also make it easier to focus on looking inward and doing me-centered things. That means I have the time to finally get to all the things that I’ve been pushing aside for the past year…
The Real REAL Reason Everyone is Quitting Their Jobs (Updated).
Maybe you’re at turning point. You want to stick with what you know, what you love, but you want to do it differently too. Trouble is, there are so many things you could do and so many different ways to do them that it’s hard to decide which is the correct course. Because if you’re running down every different rabbit hole you come to, pretty soon you have no idea where you’re going or what you’re doing. You can’t pursue everything, you have to pick a lane.
But which one? How do you know what’s the right course to take?
It’s actually quite simple – all you have to do is focus…
Your Next 20 Years
Maybe you’re at turning point. You want to stick with what you know, what you love, but you want to do it differently too. Trouble is, there are so many things you could do and so many different ways to do them that it’s hard to decide which is the correct course. Because if you’re running down every different rabbit hole you come to, pretty soon you have no idea where you’re going or what you’re doing. You can’t pursue everything, you have to pick a lane.
But which one? How do you know what’s the right course to take?
It’s actually quite simple – all you have to do is focus…
Why is Building Your Business Like Falling Off Your Bike?
That instant where everything changes is what Malcolm Gladwell calls “The Tipping Point” — that momentary catalytic mechanism that introduces you to a whole new world of opportunity and possibility. The secret to building a powerful brand can be summed up in three words: All About Them. Simply put, make your brand resonate with who your potential customer is and what they care about. Even better, make your brand help them feel good about themselves and they’ll be all ears when you share your wonderful RTBs.
Making People Feel Great!!
Complimenting other people is selfish, much like helping people is selfish. You and I feel great about ourselves when we help someone else. Or when give them a reason – a true, sincere reason – to smile. And by the way… You look marvelous!
Da Da Da Dum
Beethoven’s Fifth Symphony is probably the only classical music masterpiece you can name where you know the title, the composer, and can even sing the piece’s main theme.
What you can learn from Beethoven’s Fifth Symphony is that by carefully and strategically repeating your very own “Da-Da-Da-Dum” pattern, you can help create your masterpiece too.
Do Good Things Come to Those Who Wait?
When I asked people how they changed their lives, not one of them talked about “putting it off,” “sleeping on it,” “waiting to move forward,” or “procrastinating.” That brings up an interesting question for you – What are you putting off that you should be doing right now?
The Facts are Different, But the Truths Remain the Same.
When I was doing the research and the interviews to write my new book, Is That All There Is, I didn’t really know what I would uncover. I wanted to identify what made successful people want to change their lives, how they had gone about it, and what they had learned. And I wanted to catalog the proven and actionable techniques they had used so you and I could put those very same tools to work for ourselves.
What I discovered is although the facts of our stories are different, our truths are the same. Each of the people I spoke to, and each of the people who comment on my book, all want essentially the same thing – to find their own path to happiness, success, and fulfillment – regardless of what each of those words mean to them.
Forbes Magazine: There’s More to Life Than Revenue and Stock Prices.
If you are like many other leaders, you often wonder, “Is that all there is?” If you want the answer, this book — Is That All There Is? — will help you get there. Perhaps you will discover that “something more” you’ve been looking for.
Change Yourself.
Click HERE if you’d rather watch the video. There is a person in my...
I Don’t Eat Meat. But I’m Not a Vegetarian.
Click HERE if you’d rather watch the video. Merriam Webster’s...
How To Go Viral.
Going viral is the holy grail every modern marketer chases.
There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee your campaign will go viral.
Here are some techniques you can try.
1. Make your content as captivating as possible
2. Create something so entertaining people feel compelled to share it
3. Make your message so provocative people have to pass it on
4. Answer a question that’s on everybody’s lips
5. Tie into a personality or an issue that’s so up-to-the-minute that it commands infinite interest, or
6. Create an image or performance no one’s ever seen before that they can’t turn away from.
But sadly, there are two problems with operationalizing this list:
1. Coming up with something that meets the very high standard of captivating, entertaining, provocative, up-to-the-minute, or novel is really, really hard. And,
2. Once you come up with something, how do you know if it achieves those superlatives until you test it in the marketplace?
As the old saying goes, “if it was easy, everyone would do it.”
So how do we do it? By being honest with ourselves about what who we are, what we’re going through, and what problems we’re dealing with. You see, it’s very likely that if something is waking us up in the middle of the night, it’s keeping lots of other people awake too.
And if it’s keeping so many people up at night, it stands to reason that lots of people will want to hear about it..
We won’t spam!