Blog - Bruce Turkel

Reality and Madness. Sadness or Euphoria.

Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Is That All There Is

I think that Billy Joel is one of the greatest songwriters in modern American pop music. Joel stands along with Stevie Wonder, James Taylor, Carole King, Jackson Brown, Bob Dylan, Paul Simon, Smokey Robinson, and Bruce Springsteen. Of course your list may vary. My favorite Billy Joel song? Summer Highland Falls, from his Turnstiles album […]

How You Can Write A Book.

Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, How to write a book

You know the old joke: How do you get to Carnegie Hall? Practice, man, practice. Here’s today’s version: How do you write a book? Write, man, write. At least once a week someone asks my advice about writing a book. The conversation usually goes something like this: Potential author: “Hey Bruce… you’ve published a bunch […]

What Does a Beautiful Lake Have to do With Your Business?

Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Marketing Minute

Is Your Brand Racist or Racial?

Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Crisis Management

Recently all of these storied brands have come under protest and scrutiny for being offensive: Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s, Eskimo Pie, Barbie, GI Joe, the Washington Redskins, the Cleveland Indians, the Atlanta Braves. How about all of those Disney movies you grew up with? Jungle Book, Snow White and the Seven Dwarfs. Or […]

The Psychologist’s Fallacy and Your Business.

Advertising, Branding, Branding Yourself, Building Brand Value, Crisis Management

Back in 1996 I was browsing the shelves of a bookstore (remember them?) when I happened across Caleb Carr’s novel The Alienist. I was already a big fan of historical fiction, especially concerning the Victorian age, and the book became an instant favor of mine. My memory of it was so strong that when I […]

What Is An Interrobang?!

Advertising, All About Them, Branding, Branding Yourself, Building Brand Value

What is an interrobang? Go ahead, I’ll give you a minute to rummage around in the dusty, musty recesses of your brain. Need a clue? Here’s what it’s not… An interrobang is not a new military interrogation technique. It’s not the definition of the whole process of an explosion. And it’s most definitely not a […]

What Does a Grain Silage Have to do With Your Business?

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What Really Happens if You Build a Better Mousetrap?

Advertising, All About Them, Branding, Branding Yourself, Crisis Management

We’ve all heard the old saying, “If you build a better mousetrap the world will build a path to your door.” Trouble is, that’s not true. If you build a better mousetrap, the world WON’T beat a path to your door. You will just wind up with a bunch of dead mice. The history of […]

Today’s Marketing Minute – What does a starfish have to do with your brand?

All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value

Bruce Turkel’s Blog

Reality and Madness. Sadness or Euphoria.

How You Can Write A Book.

What Does a Beautiful Lake Have to do With Your Business?

Is Your Brand Racist or Racial?

The Psychologist’s Fallacy and Your Business.

What Is An Interrobang?!

What Does a Grain Silage Have to do With Your Business?

What Really Happens if You Build a Better Mousetrap?

Today’s Marketing Minute – What does a starfish have to do with your brand?