Bruce Turkel’s Blog
Do You Know What You Want?
When I was writing my last book, Is That All There Is? I interviewed almost 50 successful people who had changed their lives. I asked them, and hundreds of people since, do you know what you want?
Almost every person I asked gave me one of three answers…
Was Jimmy Buffett’s Death Coincidental or Ironic?
The American Cancer Society says if caught early, the chance of living at least five years after a Merkel Cell Carcinoma diagnosis is over 75%. But if the cancer has spread, the likelihood of five-year survival drops below 25%.
Because it’s easier to stay out of trouble than get out of trouble, blocking the sun’s rays in the first place is preferable to removing skin cancers after they take hold.
If Jimmy Buffett had done that, perhaps he’d still be with us, enjoying his life and making us smile.
In his song Volcano, Buffett sang, “I don’t want to land on no Three Mile Island; don’t want to see my skin a-glow.”
Considering Jimmy Buffett’s death, THAT’S sadly ironic.
My Favorite Jimmy Buffett Story
Jimmy Buffett was not the world’s best singer or guitar player. He wasn’t even the best musician in his own band.
But Buffett was a great songwriter, a great businessman, and a best-selling author. Most importantly, he lived his own life. And he showed the rest of us how to do it, too.
What Do You Want?
What Do You Want?
I’m curious to know when you’ve had the type of moment or vision that helped you figure out what you wanted to do and where you wanted to go.
How were you able to visualize it?
How were you able to act on it?
And if you did make a significant change, did the reality of your new life or your new direction square up with the vision you had that caused you to make a switch?
Of course, it doesn’t have to be a career change. It could be a change of venue, a change of personal status, a change of viewpoint, or a change of belief.
But whatever it is, I’d like to know how you identified it, acted on it, and evaluated the results as you looked for the answer.
What Does It Take For YOU To Change YOUR Mind?
Sometimes an argument is so convincing that no matter how firmly held our opinions are, we can’t help but change our minds.
What does it take for YOU to change YOUR mind?
Steal Smart.
It doesn’t matter whether you already knew about Newton’s declaration, “If I have seen further [than others], it is by standing on the shoulders of giants” or if you just learned of this concept today. What matters is that from now on, when you look for new ways to get what you want, remember to steal smart and use creative interpretations of proven best practices instead of always trying to reinvent the wheel.
How To Save A Life.
My friend Thomas Cantrell went to Florida a few weeks ago a regular guy and left a hero. Thomas saved the life of a young lady who was drowning. He also saved her dad.
Thomas taught me how to save a life.
“I noticed somebody in the ocean close to where the waves were breaking, and something just looked wrong. I didn’t know what the problem was; I didn’t even think about it; I just raced to the water. Then I heard her scream…”
Setting Boundaries.
Over the years, I realized that each time I met someone who worked at a firm I was impressed with, they all seemed to have a few things in common: Most were divorced. Many were depressed. Many had substance abuse problems. And few had good relationships with their children. And none of them were good about setting boundaries.
The World’s Shortest Story
The world’s shortest story has something to show us. Simply put, you don’t need many words to create a big reaction.
Choice and Control
We humans all love choice and control. We want to do what we want to do when we want to do it. We like to believe we’re individuals. We don’t like people telling us what to do.
But we also want to know what to do and how to do it. And we love it when people show us how to do what we want.
Overcoming that dichotomy is one of the keys to success…
Know Like Trust
You’ve probably heard the old saying, “People do business with folks they know, like, and trust.”
The way people say it, Knowliketrust sounds like one word. A single thought. Something that happens all at once.
Knowliketrust.
But here’s the thing: The “know, like, and trust” mantra is made up of THREE VERY SEPARATE COMPONENTS…
Customer Service.
Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to purchase or to turn away, what makes them happy, and what makes them unhappy.
Know Your Customer.
Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to purchase or to turn away, what makes them happy, and what makes them unhappy.
What is Web 3?
What is Web 3? Believe it or not, there is no universally agreed-upon definition for Web 3.0…
Roughly stated, Web 3.0 is a concept that describes the future direction of the Internet, focusing on enhanced user experiences, advanced technologies, and a more intelligent and personalized web. It generally involves the integration of emerging technologies such as artificial intelligence (AI), machine learning, blockchain, augmented reality (AR), and virtual reality (VR) to create more sophisticated and interconnected online experiences. Web 3.0 aims to provide users with a more decentralized, secure, and personalized web environment.”
I’m sure you’ve already realized that none of that ambiguity means that there aren’t scores of engineers, marketers, and futurists working on Web 3.0, selling Web 3.0, and prognosticating on Web 3.0…
Marketing Management with Mangos
Miami Mango Marketing Management is a suprisingly powerful proven four-step process for marketing your business.
Is Santos a Synonym for Lying?
NY Democrat Rep. Ritchie Torres put forward the Stop Another Non-Truthful Office Seeker Act, which would require candidates to disclose their background under oath so that they can be punished for lying. In case you didn’t notice, the act’s title is an acronym that spells SANTOS. If this goes through, it will turn George Santos’ name into a synonym for deception and betrayal forever, just as history has done for Judas Iscariot and Benedict Arnold.
Being Bad at Something Good.
Kiss understood something important: Their audience was less concerned with the musicians’ rational virtuosic abilities and more interested in the emotional connections they were making.
Or, as I say every time I’m up on stage, “Good brands make people feel good. Great brands make people feel good about themselves.”
Why was Kiss One of the Biggest Rock Bands Ever?
Kiss understood something important: Their audience was less concerned with the musicians’ rational virtuosic abilities and more interested in the emotional connections they were making.
Or, as I say every time I’m up on stage, “Good brands make people feel good. Great brands make people feel good about themselves.”
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