Bruce Turkel’s Blog
by Bruce Turkel
Monday Marketing Minutes – Trust Your Inner “Business Voice” and Never Give Up
Monday Marketing Minutes
The Art and Business of Selling
Branding, Branding Speaker, Branding Yourself, Building Brand Value
Buying and Selling. Frank Kiick was one of the best-dressed men I ever met. His shirts and suits were always immaculate and precisely tailored to fit his lanky frame. His beard was perfectly trimmed and his accessories — tie, cufflinks, watch, shoes — were always just right. So imagine my surprise when I walked into […]
Monday Marketing Minutes – Do You Need to Rethink Your Logo?
Monday Marketing Minutes
The Best of Times or the Worst of Times?
Branding, Marketing
Back in the not-so-distant dark days of Web 1.0, I belonged to a group of entrepreneurs, engineers, and marketing types called The Internet Users Group. We would meet once every couple of months in San Francisco and talk about the emergence of the Internet and what it would mean to all of our businesses. Most […]
Monday Marketing Minutes – People Don’t Buy What You Do, They Buy Who You Are
Monday Marketing Minutes
Knowledge is Not Power
Branding, Branding Yourself
Recently, a large company whose name you would instantly recognize (but whom I won’t name) was about to merge and transition their business and their brand. They had brought in a well-known advertising agency (whom I also won’t name) to help them manage the transition. The ad agency returned with 14 different campaigns to promote […]
Monday Marketing Minutes – Simple Innovations Make for Easy Solutions
Monday Marketing Minutes
Just Show Up
Branding, Building Brand Value
I was speaking at a conference in Denver and met a very successful entrepreneur who told me he wanted to be a keynote speaker. I offered to show him the ropes and let him know what it would take. “When are you going to be out west again?” he asked. (I live in Miami. He […]
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