BRUCE TURKEL’S BLOG

Do No Evil. Unless You Do.

For years Google has crowed about their code of conduct, “Don’t be evil.” In 2015 they doubled down on the concept, if not the actual words, when they introduced their new tagline “Do the right thing.” As the company explains in their code of conduct, ““Employees of Alphabet (Google’s parent company) and its subsidiaries and controlled affiliates should do the right thing — follow the law, act [...]

By | 2018-05-15T18:14:22+00:00 May 15th, 2018|0 Comments

The Brand is Leadership. Leadership is the Brand.

I was on a FOX Business interview when the anchor, Melissa Francis, ran a little role-playing exercise with me:   “It’s three o’clock in the morning and your phone rings. It’s the Republican Party and they want to know what they can do to change their brand for the midterm elections. What do you say?” Because I was on national TV, I didn’t say what I would [...]

By | 2018-05-11T14:29:49+00:00 May 8th, 2018|0 Comments