Blog - Bruce Turkel

Value Follows Function.

Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value

Customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those specific functions anymore. How can you and your business benefit?

Be Interested.

Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Is That All There Is, Leadership

When you’re looking for differentiation, remember that making a fundamental association between what you care about — the people around you—and what they care about — is what sets you apart.

Is It The Beginning Of The End Or…

Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Uncategorized

Big changes are on our horizon. They’re coming our way whether we’re ready for them or not. Which means now is your best opportunity to search for certainty in uncertain times.

There Are Only Business Problems…

All About Them, Branding, Branding Yourself, Building Brand Value, IS That All There Is?, Leadership, Personal Development, Strategic Roundtable, Together with Turkel, Uncategorized

“There are no marketing problems, there are no finance problems, there are no accounting problems, there are only business problems.”

The Spring Equinox. Balance. And You.

All About Them, Branding Yourself, Building Brand Value, Coronavirus, IS That All There Is?, Uncategorized

In the old days, before CORONA and also before the Internet, it was easy to keep your personal and professional lives separate. But today, technology, social media, work habits, and our reaction to the pandemic all conspire to force our lives together. The real opportunity for all of us is to look at the benefits of combining our lives while we improve both of them at the same time.

Extraordinary Times. Extraordinary Efforts.

Branding, Branding Yourself, Building Brand Value, Coronavirus, Crisis Management, Is That All There Is, Uncategorized

Click HERE if you’d rather watch the video. This week’s breaking news was about Johnson & Johnson and Merck working together to produce Johnson & Johnsons’ COVID vaccine. CNBC pointed out that this sounded like a truly extraordinary collaboration. But then, extraordinary times do require extraordinary efforts. Think about it: Who would ever think that in a million […]

How To Recreate Your Career.

Branding, Branding Yourself, Building Brand Value, Coronavirus, Is That All There Is, Leadership, Personal Branding, Personal Development, Strategic Roundtable

Instead of recreating your entire life, why not take a good look at what has come before and figure out how you can make simple changes and modifications to build something that works for you?

How to Build Brand Value

Branding Yourself, Building Brand Value, IS That All There Is?, Leadership, Marketing, Personal Branding

The question this post answers is: “How can I build great relationships to improve my business and my brand?”

Have You Gotten Into Clubhouse Yet?

Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Uncategorized

Eight years ago Paul Davison was scooping ice cream at SXSW. Today he is a cofounder in Clubhouse, the hottest social media service around. Admit it, after Facebook, LinkedIn, Twitter, TikTok, and Instagram became ubiquitous you didn’t think there could be any room for another social media site, did you? But did you know that […]

Bruce Turkel’s Blog

Value Follows Function.

Be Interested.

Is It The Beginning Of The End Or…

There Are Only Business Problems…

The Spring Equinox. Balance. And You.

Extraordinary Times. Extraordinary Efforts.

How To Recreate Your Career.

How to Build Brand Value

Have You Gotten Into Clubhouse Yet?