Blog - Bruce Turkel

The Winners Write The History

All About Them, Branding, Branding Yourself, Building Brand Value, Is That All There Is, Leadership, Strategic Roundtable, Together with Turkel

We almost never hear the tales of the defeated, only the winners. We barely ever get the opportunity to learn from others’ mistakes; instead we wind up trying to emulate the paths taken by the victorious. No one promotes tales of woe, only cries of success. After all, what myth, what movie, what legend, what saga would excite audiences with stories of failure and loss?

Great Is The Enemy Of Good.

All About Them, Branding Yourself, Is That All There Is, Leadership, Uncategorized

The fantastic lead singer and guitar player in our band was relocating to Atlanta. So after about 10 or so years gigging around Miami, our Saturday night show at the Titanic Bar would be our last time together. And at around 1:45 in the morning, the set we were playing would be our last together, […]

I’m Kind of Blown Away By This…

Uncategorized

What’s odd is that we all know consumers, clients, and customers value reliability. Yet we communicate in a way that leaves our contacts wondering what we meant.

Why I Love The Holidays.

All About Them, Branding, Branding Yourself, Is That All There Is, IS That All There Is?, Uncategorized

I love the holidays. That’s probably not such a unique statement. You probably love the holidays, too. Maybe you love holidays for the traditions, maybe for the food. Maybe you love the gifts, or the reassuring rituals. Perhaps you have a religious or spiritual connection to the reason for the season. Maybe you like the […]

Grasping Victory From the Jaws of Defeat.

All About Them, Bruce Turkel, Coronavirus, Uncategorized

The descriptions for opportunities also being threats are legion: One person’s ceiling is another’s floor; One person’s trash is another’s treasure; One person’s meat is another’s poison; One person’s pleasure is another’s pain; One person’s loss is another’s profit; A thing which is a sin to one is a blessing to another. Which one of these descriptions fits your next opportunity? After all, as the second footwear salesperson learned at the beginning of this post, if the shoe fits, wear ...

Who Your Client is. And Isn’t.

All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Is That All There Is

For the past 700-something newsletters we’ve shared, I have tried to focus on who your customer is. Today I’d like to talk about something even more important — who your customer isn’t. In David Mamet’s Glengarry Glen Ross, people who are not your clients are described simply as folks who, “…just like to talk to […]

What is Thanksgiving All About?

Coronavirus, Is That All There Is, Personal Development, Turkel

What is Thanksgiving all about? Forget the turkey and the stuffing, forget the apocryphal story of the Pilgrims and their native Americans dinner guests, try to even forget about the cranberry sauce and the pumpkin pie. The real meaning of Thanksgiving is right there in its name. Thanksgiving. Thanks. Giving. In other words, giving thanks. […]

Do You Think With Your Heart or Your Liver?

All About Them, Branding Yourself, Bruce Turkel, Building Brand Value, Is That All There Is, Uncategorized

Are you a consultant, a professional, a coach or a service provider who has had a client do something egregious that really pissed you off? If so, how did you respond? I’m writing this blog on November 23rd, which is the birthday of my long-time business partner and friend Roberto. Thinking about him on his […]

Don’t Buy The Car. Buy The Seller.

Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Coronavirus, Is That All There Is

There’s an old line in the classic car business worth thinking about: “Don’t buy the car, buy the seller.” Its meaning should be obvious. And it is only becoming more important now thanks to emerging technologies and the Covid crisis. People are buying collector cars sight unseen over the Internet. Of course, back in the […]

Bruce Turkel’s Blog

The Winners Write The History

Great Is The Enemy Of Good.

I’m Kind of Blown Away By This…

Why I Love The Holidays.

Grasping Victory From the Jaws of Defeat.

Who Your Client is. And Isn’t.

What is Thanksgiving All About?

Do You Think With Your Heart or Your Liver?

Don’t Buy The Car. Buy The Seller.