Blog | Bruce Turkel

It Was Interesting. But Was it Right?

Branding Speaker, Keynote speaking

In the New York Times article “My Piece of the American Id” the author poignantly points out the way she’s been mistreated as a black woman in the United States. As the author says, “Like all people of color, I’ve been on the receiving end of racial microaggressions for as long as I can remember…” […]

Marketing Minute – Bruce Turkel, Famous Keynote Speaker, on LA’s Electric Car and Your Brand

Uncategorized

The Blame Business

Airlines, Branding, Keynote speaking

Thanks to all the recent press about reclining airline seats, I have a question for you: When do airline passengers have a right to recline their seat? A. Whenever they want, it’s their seat. B. Almost never, c’mon, there’s someone sitting behind them. C. It depends on the height of the passengers. D. None of […]

Accounting for Accountability

Leadership

Accounting for Accountability Just about a year ago, my daughter Aliana relocated from Washington DC to Los Angeles. I had recently sold my business and had newly minted free time on my hands. Plus, I had a great keynote speaker gig scheduled in Anaheim, California, at just about the same time Ali needed to report […]

What Do You Value?

Branding Speaker

Troy Hazard drew an XY coordinate diagram on the flip chart in bold, black Magic Marker. He pointed to the lines as he explained the concept of value exchange. Troy was showing his audience of potential public speakers how to price their services and successfully negotiate for professional fees. “You can do all this,” the […]

Philip Marlowe on Marketing

Advertising, Branding Yourself, Bruce Turkel, Building Brand Value, Marketing

Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional connection with their customers. I showed them why this would both […]

Marketing Minute – Bruce Turkel, Famous Keynote Speaker on Infinity Pool and Your brand

Marketing Minute

Marketing Minute – Bruce Turkel, Keynote Speaker on Flower Companies at Anaheim Flower Show

Marketing Minute

Timing Is Everything

Branding, Branding Speaker, Branding Yourself, Building Brand Value

My plane to Cabo was scheduled to leave at 2:45 and we pulled up to the airport a little less than an hour before that. Gloria was off for the day, and she was nice enough to drive me herself, so we had left the house a bit early to enjoy a quick lunch together […]

Bruce Turkel’s Blog

It Was Interesting. But Was it Right?

Marketing Minute – Bruce Turkel, Famous Keynote Speaker, on LA’s Electric Car and Your Brand

The Blame Business

Accounting for Accountability

What Do You Value?

Philip Marlowe on Marketing

Marketing Minute – Bruce Turkel, Famous Keynote Speaker on Infinity Pool and Your brand

Marketing Minute – Bruce Turkel, Keynote Speaker on Flower Companies at Anaheim Flower Show

Timing Is Everything