Bruce Turkel's Blog
Turning Errors Into Lessons
Turning Errors Into Lessons. Imagine if each our mistakes, miscalculations, and missteps could be seen as lessons to learn from instead of errors to regret.
The Revolution Will Not Be Televised
As Gil Scott-Heron recited over a bass, drums, flute, and trap set funk beat in his original, “You will not have to worry about a dove in your bedroom, the tiger in your tank, or the giant in your toilet bowl.
The revolution will not go better with Coke.
The revolution will not fight germs that may cause bad breath.
The revolution will put you in the driver's seat.
The revolution will not be televised.”
Based on what's been happening worldwide lately, it seems the only thing Scott-Heron might have gotten wrong is his song's title concept.
The Client You Do Not Want
By avoiding the client you do not want, your mental well-being will improve and you'll be able to use your time and resources more productively and joyfully. After all, they just like talking to salesmen.
Getting What You Want Most.
Getting What You Want Most. Why do so few of us get what we really want? Because we give up what we want to pursue what we wanted. And more often, what we want is not what we actually want now but what we believe someone else wanted for us.
How to Make Artificial Intelligence Work for You.
What can you learn about how to make artificial intelligence work for you? AI uses include navigating self-driving cars, creating image generators, fueling chatbots, and writing code. But AI can also perform specific tasks based on the information it's given to calculate with and the commands it's given to calculate by. WWW.wwjd.quest showed me a brilliant way to do it.
Salesmen, Con Artists, and Holy Rollers
If some random blogger knew with certainty when economic trends would shift – and how to profit from that news – they wouldn't waste their time writing blogs trying to frighten you. Instead, they'd be investing their own money or cashing the Apple stock they bought in the late nineties.
Salesmen, Conmen, and Holy Rollers all want the same thing – to get you to do something for them that you wouldn't be willing to do otherwise.
Sales Made Easy 12 in a Series
Sales Made Easy — Four Word Rule 11
CLICK HERE TO WATCH THE VIDEO Sales Made Easy – My Four-Word Rules...
Sales Made Easy 10 in a Series
Having spent the last 15 years hammering out this blog week after week while writing new books, countless speeches, articles, and TV commentary, as well as keeping up with my client assignments, I've been reminded of two universal truths that assert themselves time and time again. Sales Made Easy 10 says…
Sales Made Easy 9 in a Series
No matter what you're doing or selling, there's always another way to delight people. To make your sales and your business a success, my Four-Word Rule for Success 9 is There's Always Another Solution.
Sales Made Easy 8 in a Series
There are many ways you can set yourself and your business apart: You can be cheaper, faster, better looking, closer, more innovative, better, higher quality, more convenient, or better known. You can be all of the above. Or you can be something else.
However, the best way to build your brand value and demonstrate why you matter to your customers and your potential customers is to understand why you matter to them.
Sales Made Easy 8 says…
Sales Made Easy 7 in a Series
Sales Made Easy 7. Look at all the exciting new whiz-bang technologies, figure out how they can fix old problems, and then show your prospects how your new hybrid idea can save them time, money, or effort. Sales Made Easy Rule 7 is…
Sales Made Easy 6 in a Series
Sales Made Easy 6: Understand that no new business plan survives five minutes in the marketplace. Or, as Mike Tyson said, “Everyone has a plan until they get punched in the face.” Instead of going through that, simply listen to your customer.
Sales Made Easy 5 in a Series
If you understand what you do, what your client wants, and where those two things intersect, you already know where to focus your time and attention. Sure, there are other things you can do. But just like that delayed flight, you're better off concentrating on the things you can affect and improve instead of busying yourself worrying about things that are out of your control.
Sales Made Easy 5 says…
Sales Made Easy 4 in a Series
You are the only one who should be living your life. And you get to choose who you spend your time with. Let someone less evolved deal with them. Your time is reserved for people and activities that deserve your attention.
If you look at it this way, Sales Made Easy Rule 4 is a no-brainer…
Sales Made Easy 3 in a Series
Sales Made Easy #3: Most therapists will tell you that their patient's first concern is usually the symptom, not the problem. Don't fix problems you don't have. It goes double for your customers and clients. Your job is to uncover the real problem and fix that.
Sales Made Easy 2 in a Series
Sales Made Easy 2: If you want to build your business, your number one job is to generate as much interest in you and your activities as possible to build relationships. And while there are no direct metrics to extrapolate how many lunches it takes to generate additional income, a good rule of thumb is this: the more, the merrier.
It all starts when you take them to lunch.
Sales Made Easy 1 in a Series
Decisions are made without all the facts all the time. Once the purchase decision has been made, more facts might reinforce the deal. But they could also kill it. Once you've got a “Yes,” why risk snatching defeat from the jaws of victory?
The simple solution in presentations—especially ones that go well—is to be quiet and let the buyer talk. To do that, remember Sales Made Easy 1: “Shut the @#$%!! up.”
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