Bruce Turkel’s Blog
by bruce turkel
Interest Follows Investment.
Branding Yourself, Bruce Turkel, Building Brand Value
Years ago I was introduced to a brilliant woman who was doing business with a friend. When we met, she gave me a copy of her book – a New York Times bestseller that I had heard a lot about. I read it across the weekend and found it interesting. A few years after we […]
Less Facts. More Feelings.
Building Brand Value
Let’s try an experiment. Let’s dispassionately examine some of the phenomena that are front and center in our national zeitgeist these days. Please don’t be swayed by whether you agree or disagree. Just try to let the idea of what people are thinking about wash over you without judgment: Gillette ran an ad suggesting that […]
Learning from The Piano Shop on The Left Bank
Branding, Building Brand Value
I was reading The Piano Shop on The Left Bank when I came across the following phrase, attributed to piano virtuoso György Sebök: “There is no such thing as a music note by note just as there is no such thing as a book word by word. We have to accept that things are ambiguous.” Author […]
Monday Marketing Minutes – Find a New Way to Make Your Brand All About Them
All About Them, Building Brand Value, Monday Marketing Minutes
Gillette, Toxic Masculinity, and the Superbowl
Advertising
If you’ve consumed any popular culture at all, you’ve probably seen some of the brouhaha Gillette’s new ad calling out Toxic Masculinity. The commercial appealed to men to ‘be better,’ over scenes of boys wrestling at a BBQ, men lewdly whistling and jeering at women, bullies pursuing a boy down the street, and males generally […]
Video is the New Black
Building Brand Value
Here are some interesting online marketing facts for you: Over 70% of B2B marketers confirm that video is more effective than text for brand building. A study done a few years ago reported that social video outreach generated 1200% more shares than text and images combined. Business Insider reports that more than 500 million hours […]
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