Bruce Turkel’s Blog
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Monday Marketing Minutes – Get Your Message out and People Will Find About You
Monday Marketing Minutes
Please Do Me a Favor
Branding, Bruce Turkel
Are you familiar with the psychological phenomenon called the Benjamin Franklin effect? It’s where a person who has already performed a favor for another person is more likely to do a second favor for the same person than if they had received a favor from that person. Psychologists hypothesize that people believe they help others […]
Monday Marketing Minutes – Your Passion Is the Key to Building Your Brand
Monday Marketing Minutes
How to Build Value
Branding, Bruce Turkel, Building Brand Value
An article in AdWeek Magazine titled “The Survivors” promised to teach readers, “How to make it as an indie agency in the merger era.” (For those of you not in the advertising agency business, that means how small, independent advertising agencies can survive without being gobbled up by one of the giant advertising conglomerates that […]
Remove the Cuss from Customer Service
Building Brand Value
It’s not the most attractive image, I know. But I got up from the table with something stuck between my teeth. I walked through the dining room to the front counter looking for the little cup filled with toothpicks. After circling the front desk and reception area a few times, I gave up and asked […]
Monday Marketing Minutes – Make Sure People Know What It Is You’re Doing
Monday Marketing Minutes
Anyone with Money Can Restore a Car, but No One Can Make It Original Twice.
Branding, Building Brand Value
Regular readers of this blog know I’m an unabashed car fanatic. As a good buddy of mine (whose passions run to full-bodied cabernets) once told me, “I have a friend who says I’ve never met a wine I didn’t love for some particular nuance or reason. I think the same rule applies to you and […]
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