Super Bowl Commercials

Super Bowl Commercials

The quality of the 57 Super Bowl commercials can all be judged by how much liquid you produced when you watched them.
A commercial was delectable if it made your mouth water.
A commercial was touching if it made you tear up a little.
And a commercial was funny if it caused you to pass your drink through your nose.
But if all the commercial did was give you a good excuse to get up and go to the bathroom, then that's about all it was worth.

What's Your Story?

What's Your Story?

Take a moment to revisit a time when you made a decision, along with a list of the pros and cons involved. Looking back, you'll realize how little you comprehended the consequences of your choices. For example, you might have taken a job because you believed it would propel you in a specific direction, only to glance at the desk next to you and fall head over heels in love with the person sitting there. You end up marrying that person and completely altering your life. Looking at it this way, you realize that you didn't fully grasp what you were doing—you were making the best choice you could at the time.
That brings us back to Hopkins' question: What's your story?

Sadness or Euphoria?

Sadness or Euphoria?

Think about the news these days. Regardless of which end of the seesaw you're sitting on, there's a good chance you believe you are rational and the people who disagree with you are insane.
Yes or no? Good or bad? Black or white? Up or down? Right or wrong? Democrat or Republican? Bi-polar disease or today's global reality?
summed it up almost 50 years ago, “Though we choose between reality and madness, it's either sadness or euphoria.”

Overcoming Uncertainty

Overcoming Uncertainty

Let's face it: we're all in a state of uncertainty. We don't know what will happen with the economy, climate change, world politics, or the upcoming election. The only thing we're sure about is that there will be lots more turmoil and confusion, and there's a good chance that things could get worse before they get better.
The actions we will have to take – and the pivots we will have to make – for will require know-how, vision, and courage. And one more thing. Because while we don't know what's waiting for us right around the corner, we do know that we have to keep moving forward to try and find our way. And one more thing…

AI and ChatGPT

AI and ChatGPT

Are you interested in AI and ChatGPT?
You're not alone. When I had the AI bot write my blog post a couple of months ago and used AI to produce the video without shooting a custom video blog, the post received more interest and comments than anything I've written in 15 years. When Sam Richter and I hosted a webinar on using AI and ChatGPT just a few weeks ago, over 600 people signed up to learn how to put the new technology to work for them.
Why? Because the new technology appears fearfully magical and something almost everyone feels they need to understand.
Whether you're a business owner, tech enthusiast, or simply curious about what the heck AI and ChatGPT are all about, this video will lead you to the insights that will leave you inspired.

Overcoming Writers Block

Overcoming Writers Block

Have you ever suffered from writers block?
It's that awful feeling you get when you can't seem to put two words together in a coherent sentence, even though you have a deadline to meet or something that needs to be written.
Having written this blog every single week since its birth in June 2007, I can sympathize. There are times when my flow like poop from the proverbial goose, and other times when the more appropriate metaphor has something to do with squeezing blood from a stone.
The funny thing is you've never heard of anyone suffering from dentist's block, gardener's block, accountant's block, or mechanic's block. Being a “writer” is the only title I can think of that people naturally put the word “block” after.

Which is Better, Direct Response or Branding?

Which is Better, Direct Response or Branding?

Deeply ingrained beliefs have built powerful competitive advantages for their respective organizations thanks to years and years (and years!) of consistent and effective .
These beliefs dictate why you buy what you buy, eat what you eat, wear what you wear, drive what you drive, and live where you live. They can also determine who you vote for, where you worship, and how and where you're buried.
Or, why you don't do any of those things.
That's what brands do.

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