Bruce Turkel’s Blog
Being Bad at Something Good.
Kiss understood something important: Their audience was less concerned with the musicians’ rational virtuosic abilities and more interested in the emotional connections they were making.
Or, as I say every time I’m up on stage, “Good brands make people feel good. Great brands make people feel good about themselves.”
Why was Kiss One of the Biggest Rock Bands Ever?
Kiss understood something important: Their audience was less concerned with the musicians’ rational virtuosic abilities and more interested in the emotional connections they were making.
Or, as I say every time I’m up on stage, “Good brands make people feel good. Great brands make people feel good about themselves.”
Why Do You Blog?
There is one simple answer to the question, “Why do you blog?
I am dedicated to writing because it keeps me in touch with wonderful people like you.
Thank you for being part of my beloved community.
Graceful Degradation.
The key to handling unexpected challenges and maintaining a certain level of performance when things don’t go as planned is to be prepared, adaptable, and resilient. This requires forethought and the ability to prioritize our functioning features into three piles: Essential, Good-to-have, and Non-essential. The way to do this is with “Graceful Degradation.”
Innovation.
Everyone seems to agree that innovation is a good and necessary thing. But how many people understand what innovation really is? Is innovation a new spin on an old idea? Is innovation simply a new combination of old components? Or is innovation a bold new concept that no one’s thought of before? And is innovation good and valuable on its own, or does it need to be applicable and monetizable before it’s considered worthwhile?
Shameless Selling.
Shameless Selling is not a pejorative explanation of a sales pitch, but an explanation that when you believe in what you’re doing with all your heart, there’s no shame in selling it.
Conmen Salesmen and Holy Men.
If some random blogger knew with certainty when economic trends were going to shift – and how to profit from that news – they wouldn’t waste their time writing blogs trying to frighten you. Instead, they’d be investing their own money or cashing the Apple stock they bought in the late nineties.
Conmen, salesmen, and holy men all want the same thing – to get you to do something for them that you might not be willing to do otherwise.
The Tools Change. The Rules Remain The Same.
My dad was a visionary businessman with rule business fundamentals he believed applied to all businesses. Since my father passed away, I’ve dubbed his adages Lessons From Lenny, and I think about them often.
My father believed that all businesses required careful control of the same six Ms regardless of what industry you were in.
Something You’ve Never Done Before.
Because all those times I did something I’ve never done before worked out so well, I decided to use the Do Something You’ve Never Done Before strategy for my business too. So, this month we’re going to launch two strategic roundtable campaigns at the same time.
How will launching both programs at the same time work out? I don’t know yet. I do know that every time I do something I’d never done before, I learn all sorts of new things that I can apply to many other parts of my life.
I’m confident it’ll be the same for you.
How about you do something you’ve never done before and join me in one of my RoundTables?
The Sophomore Slump.
Artists as diverse as Metallica, Judas Priest, Mastodon, Ed Sheeran, Gnarls Barkley, and so many more have all been criticized for releasing second efforts that didn’t live up to their original triumphs. And no matter what style of music you enjoy, the Internet is full of personal lists of Sophomore Slumps in your chosen genre. But some artists, like Elton John, actually put out second records that were better than their firsts.
What is the Sophomore Slump and how does it affect you and your business?
Brainstorm: Do You Suffer From an I Infection?
How do you feel when you have a brainstorm?
Something you never thought of before suddenly becomes clear and powerful and takes over your consciousness. And if the idea is huge, it becomes all you can think about.
Ironically, this big, big, big brainstorm can often be something tiny, a simple tweak of something tried, true, and already taken for granted.
If you have had this experience, you know what happened to me on Friday.
Let me tell you about it:
How To Build a Blog.
After writing and posting over 800 blogs, I decided to give you insight into how I do what I do and to help you create your own outreach program. I’ve shared my experiences, successes and failures, the metrics of my work, the various technologies I’ve used, and the different people and resources that have helped me build a blog. My fondest wish is that you find these posts interesting and instructive.
Selling to B2B businesses.
When you’re selling to B2B businesses, you can brag and bluster until you’re blue in the face. But really… who cares? How would doing that separate you from all the other companies with the same message? Instead, you’re just like the little kid standing on the diving board yelling, “Look at me! Look at me! Look what I can do!”
All you’re doing is contributing to the vast field of noise.
Do You HATE to be Sold?
Do your potential customers and clients understand how you can make their lives simpler, faster, or easier? If they did, wouldn’t they rush to buy your product or service? If so, why not write a book about it?
The books create a win-win-win situation for Will’s company, the professionals he helps, AND the customers they do business with. And this all happens because Will understands that straightforward principle: People HATE to be sold.
They said WHAT about me?
We both know the old saying, “Nobody cares how much you know until they know how much you care.” So, I’m going to start sharing some heartfelt stories. Personal stories. Family stories. Friends’ stories. Stories about people who have successfully made life-changing pivots. Stories from my MasterMind members – where they are today versus yesterday.
Why? Because there’s nothing more I want for you than your happiness and success in every way imaginable. And if I can be a part of it – even better!
To do that, I have a quick request. Please send me a note. Tell me about your hurdles and your speed bumps and dead-end roads. Tell me about your dreams. Tell me your goals. And please tell me how you believe I can help you achieve them!
The Power of ChatGPT.
Like all earth-shattering inventions, AI is not going away. The smart response is not to run from it or to duck your head in the sand but to embrace the change and look to discover how you can use the power of ChatGPT to improve your business and your life.
Sailing vs. Sailing
Sailing used to be a means of transportation ruled by time and tide, but today, things have changed. These days, sailing is a journey rather than a destination, a state of mind more than a way of getting anywhere specific. What I discovered sailing in the Keys last week is that sailing, whether actual or metaphorical, is something we should all do more often.
How To Get What You Want.
Want to know how to get what you want. My new book is titled Is That All There Is? It’s about people our age who reach a level of success in their lives and then decide they want something different. To write the book I interviewed over 45 people who have successfully pivoted their own lives and then featured detailed stories of 14 of them. Is That All There Is? explains why these people were dissatisfied with their lives, (HINT: It’s almost always one of the Nine Ds). What they decided to do about it (HINT: You can’t GET what you want until you KNOW what you want). What worked (HINT: You’d probably be surprised how many different paths there are). What didn’t work (HINT: You’d probably be surprised how consistent the no-nos are). And what proven and actionable ideas they recommend.
We won’t spam!