Bruce Turkel’s Blog

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Monday Marketing Minutes – It’s Not What You Think About It, It’s What Your Consumer Thinks About It

Monday Marketing Minutes

Monday Marketing Minutes – Point 7 of Building Brand Value – Repeat, Repeat, Repeat

Monday Marketing Minutes

Make Your Scar Your Star

Building Brand Value

From an accounting point of view, the distinction between the assets and liabilities is simple: Assets are the items you or your company owns that can provide future economic benefit. Liabilities are what you owe other parties. Assets make you money, liabilities cost you money! But when it comes to your brand and your product or service, the distinction […]

Monday Marketing Minutes – What the Customers See Needs to Be Perfect

Monday Marketing Minutes

Lessons from the Tar Pit

Branding, Branding Speaker, Bruce Turkel

After finally figuring out he was hopelessly mired in the sticky tar pit, the struggling diplodocus called out to his friend, the triceratops, happily munching reeds at the edge of the glossy black surface: “Hey buddy,” the hapless diplodocus bellowed, “wade on in here and help drag me out, would you please?” The horned beast […]

Monday Marketing Minutes – It’s All About Feelings When You Build Your Brand

Monday Marketing Minutes

Your Kids Can’t Tell Time

Branding, Branding Speaker, Branding Yourself

Your kids can’t tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them some time. Wait until you’re in a room with an analog clock and a teenager or a twenty-something. Tell them they can’t look at their phone and then ask them the time. Point to the analog […]

Monday Marketing Minutes – “More Feelings. Less Facts.” Is the Key for Building Your Brand

Monday Marketing Minutes

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Bruce Turkel’s Blog

Monday Marketing Minutes – It’s Not What You Think About It, It’s What Your Consumer Thinks About It

Do you Want to be Famous or do you Want to be Rich?

Monday Marketing Minutes – Point 7 of Building Brand Value – Repeat, Repeat, Repeat

Make Your Scar Your Star

Monday Marketing Minutes – What the Customers See Needs to Be Perfect

Lessons from the Tar Pit

Monday Marketing Minutes – It’s All About Feelings When You Build Your Brand

Your Kids Can’t Tell Time

Monday Marketing Minutes – “More Feelings. Less Facts.” Is the Key for Building Your Brand