Blog | Bruce Turkel

When You’re Explaining, You’re Losing.

Building Brand Value

Last week I received an email from my friend Randy. Over time I’ve been helping Randy with his business: “Hey Bruce, I got a call from a potential client yesterday. He had been referred by someone I didn’t recognize. That person must have known of me thanks to my blog. After the conversation, I sent […]

Monday Marketing Minutes – Make Your Company Name All About Them

Monday Marketing Minutes

SNL, Globalists, and Your Brand.

Building Brand Value

Do you ever wonder where the writers for Saturday Night Live get ideas for their skits? How about where the comedians on the show get ideas for their characters? I think I know. While I’m writing this post, I’ve already spent an agonizing eight hours sitting in a city council review board. I’m pretty sure […]

Monday Marketing Minutes – More feelings, less facts!

Monday Marketing Minutes

From Birken Bags to Birkenstocks

Branding, Branding Yourself, Building Brand Value

Hermés uber status symbol, the Birken Bag, range from $12,000 to more than $200,000. Fortune Magazine suggests that they might be a good investment because “Earlier this month, a single handbag sold at a Christie’s auction in Hong Kong for $223,000, breaking a world record for handbags sold at auction. That record-setting handbag was a […]

Monday Marketing Minutes – Make Sure Your Customers Understand What You’re Selling

Monday Marketing Minutes

Putting the Service Worker in Customer Service

Building Brand Value

Here’s a fascinating dichotomy: The management structure in most hotels is very hierarchical. The org chart pyramid starts at the top with the owner, then the General Manager, then the department directors (Food & Beverage, Housekeeping, Grounds Keeping, Operations, Administration, etc.), then the supervisors, and so on. At the base of the pyramid, both in […]

Monday Marketing Minutes – It’s All About Brand Value

Monday Marketing Minutes

Brands in the Gilded Age

Branding, Building Brand Value

Lots of brand consultants like to use an exercise where they ask their audience this question: “If your brand was a car, what car would it be?” They use cars because most people have a good understanding of what the different car brands stand for – Jeeps are rugged, Toyotas are dependable, Mazdas are fun, […]

Bruce Turkel’s Blog

When You’re Explaining, You’re Losing.

Monday Marketing Minutes – Make Your Company Name All About Them

SNL, Globalists, and Your Brand.

Monday Marketing Minutes – More feelings, less facts!

From Birken Bags to Birkenstocks

Monday Marketing Minutes – Make Sure Your Customers Understand What You’re Selling

Putting the Service Worker in Customer Service

Monday Marketing Minutes – It’s All About Brand Value

Brands in the Gilded Age