In an interesting combination of advertising and social commentary, Nike has plunged bravely into the Don Imus controversey. Although the company takes the high road, it will be interesting to see what (if any) the response will be with consumers and throughout the webosphere. The print ad, first published in the New York Times on […]
If you care about how destinations market themselves, you’ll find this article from the Chicago Tribune very interesting. Of course, our Miami client is prominently featured. By Alfred Borcover Special to the Tribune Published April 15, 2007 With billions of dollars in wages, profits and taxes at stake, not to mention millions of jobs, it’s […]
“Selling to a company IS different than selling to a consumer. But there are some fundamental principles all ads should follow.” We’ve been promoting the idea that B2B Advertising (Business-To-Business) is really C2C (Consumer-To-Consumer) for a long time. Now BusinessWeek Magazine has reported on the same subject. Some details from the article: 1. B2B is […]
Did you know Walt Disney World is 80 times larger than the nation of Monaco? Did you know that only 7,100 acres of Disney’s total 30,000 is developed? Do you know how Walt Disney purchased 27,000 acres without anyone noticing? Neither did I, until I read Louis Mongello’s fascinating history of the world’s most popular […]
BrandChannel.com, Interbrand’s online brand exchange released their survey of the world’s top brands. The company stressed that this list is not a record of the world’s best-known brands (such as Coca-Cola). Instead, the BBC News says Interbrand asked consumers “what products…(they)… had used the most, or felt had performed worst or best during the last […]
“The Travel Industry Association is aiming for February 2008 as the launch date for DiscoverAmerica.com — the country’s official travel and tourism Web site. Initially the URL will target the five biggest sources of international visitors — United Kingdom, Japan, Canada, Germany and Mexico.” Read more at BrandWeek.
There’s a lunch counter on display in the Smithsonian Institution that was taken from Greensboro, North Carolina. According to the plaque, Greensboro was the site of the first civil rights sit-in in the American south. But at least a year before the sit-ins in North Carolina, CORE (The Congress of Racial Equality) targeted the lunch […]
At a recent Search Engine Strategies conference, GM’s CEO for Latin America was on the panel talking about how GM had set up a blog for their executives and how they were allowing uncensored comment from anyone who cared to participate. When Federico Calvo from my office asked how a big corporation such as GM […]