Blog - Bruce Turkel

Debunking The Five Myths of Business-To-Business Advertising

Branding

“Selling to a company IS different than selling to a consumer. But there are some fundamental principles all ads should follow.” We’ve been promoting the idea that B2B Advertising (Business-To-Business) is really C2C (Consumer-To-Consumer) for a long time. Now BusinessWeek Magazine has reported on the same subject. Some details from the article: 1. B2B is […]

Did you know Disney World’s twice the size of Manhattan?!

Branding, Tourism

Did you know Walt Disney World is 80 times larger than the nation of Monaco? Did you know that only 7,100 acres of Disney’s total 30,000 is developed? Do you know how Walt Disney purchased 27,000 acres without anyone noticing? Neither did I, until I read Louis Mongello’s fascinating history of the world’s most popular […]

Best Brands In The World?

Branding

BrandChannel.com, Interbrand’s online brand exchange released their survey of the world’s top brands. The company stressed that this list is not a record of the world’s best-known brands (such as Coca-Cola). Instead, the BBC News says Interbrand asked consumers “what products…(they)… had used the most, or felt had performed worst or best during the last […]

America Gets Its Own Travel Advocate

Branding, Tourism

“The Travel Industry Association is aiming for February 2008 as the launch date for DiscoverAmerica.com — the country’s official travel and tourism Web site. Initially the URL will target the five biggest sources of international visitors — United Kingdom, Japan, Canada, Germany and Mexico.” Read more at BrandWeek.

The South’s First Sit-In

Miami

There’s a lunch counter on display in the Smithsonian Institution that was taken from Greensboro, North Carolina. According to the plaque, Greensboro was the site of the first civil rights sit-in in the American south. But at least a year before the sit-ins in North Carolina, CORE (The Congress of Racial Equality) targeted the lunch […]

Free Speech on GM’s Blog

Uncategorized

At a recent Search Engine Strategies conference, GM’s CEO for Latin America was on the panel talking about how GM had set up a blog for their executives and how they were allowing uncensored comment from anyone who cared to participate. When Federico Calvo from my office asked how a big corporation such as GM […]

Travel + YouTube = TrueTube?

Branding

As the marketing of travel and tourism continues to change, two travel sites are taking a cue from YouTube and distributing consumer-created video content on their sites. Travelistic.com and LonelyPlanet.tv are both offering users and tourism bureaus the opportunity to upload video, blogs, and ratings and to communicate with one another through social-networking programs. Who […]

Can Brands be Gay?

Branding

There’s no doubt that brands are badges, telling everyone who we are and how we want to present ourselves to the world. But how far does this go? A recent article in the New York Times suggests that brand-badge symbolism has become so powerful that certain cars actually suggest that their drivers are gay. Says […]

Hotels can run, but they can’t hide

Tourism

You can credit the Internet for another major change in travel marketing. Thanks to sites such as TripAdvisor, happy and unhappy guests can immediately post their opinions for all the world to see. As Michele Higgins writes in The New York Times, “The Web Gives Hotel Guests the Last Word.” And smart hotel brands have […]

Bruce Turkel’s Blog

Debunking The Five Myths of Business-To-Business Advertising

Did you know Disney World’s twice the size of Manhattan?!

Best Brands In The World?

America Gets Its Own Travel Advocate

The South’s First Sit-In

Free Speech on GM’s Blog

Travel + YouTube = TrueTube?

Can Brands be Gay?

Hotels can run, but they can’t hide