“Selling to a company IS different than selling to a consumer. But there are some fundamental principles all ads should follow.” We’ve been promoting the idea that B2B Advertising (Business-To-Business) is really C2C (Consumer-To-Consumer) for a long time. Now BusinessWeek Magazine has reported on the same subject. Some details from the article: 1. B2B is […]
Bruce Turkel’s Blog
by Bruce Turkel