Bruce Turkel’s Blog

From good friend and excellent speaker Joe Calloway’s new book: From Chapter 4: The Commodity Trap: About ten miles south of Louisville, Kentucky on Interstate 65, there is what I consider to be the greatest billboard in the world. It’s a billboard that is obviously meant to entertain as well as advertise, and its message […]

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From my brilliant friend Bob Wright in Orlando: “I feel lucky to be watching a marketing lesson on at least two of the four P’s of marketing — pricing and promotion, especially the use of price as strategy — provided by Disney. No picking sides here, but it is fascinating and what WDW is doing […]

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