Bruce’s Books
What I Write About
CURRENT PUBLICATIONS
IS THAT ALL THERE IS‽
What Are You Doing for the Rest of Your Life?
Some of us work hard and achieve our dreams. We grow the business, raise and launch our kids, and settle in for the long haul. Some of us have our dreams interrupted – the market changes, a health crisis intervenes, we fail despite our best efforts, we make a mistake, or having reached our destination, we get bored. Whatever our circumstances, we inevitably find ourselves asking, “Is that all there is‽”
Thus begins the search. Do we go back to school? Do we start a new business? Do we retire?
While the challenges are different for each of us, the question is universal. And Bruce Turkel has arrived with answers. Bruce’s widely-loved commentary and witty observations introduce a collection of engaging interviews with smart people who faced the same questions you are facing and are willing to share their experiences. You’ll discover personal stories of their own pivots – career changes, lifestyle shifts, and clever strategies for keeping life’s spark glowing. And every one of them are presented with the goal of helping you move forward in your own life.
Wondering what to do next? Start with this book!
- Foreword by Chris Crowley, “NYT Best-selling author of Younger Next Year.”
- Available in both Hardcover and Paperback.
- Soon to be a Podcast.
ALL ABOUT THEM
Grow Your Business by Focusing on Others
The best companies and most successful salespeople live by a three-word mantra—”all about them”—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique.
Bruce Turkel, who has advised some of the world’s greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the “All about Them” principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
- Foreword by Bob Burg, “NYT Best-selling author of The Go-Giver.”
- Available Hardcover and Kindle.
- Available as Audiobook and MP3 CD.
- Also available in Ukrainian.
Seven Simple Steps to Profitable Communications
Bruce Turkel explains how companies and individuals can build their brand value with simple, clear explanations, anecdotes, and illustrations.
“This book is one of the most reliable sources of information I’ve found about building a brand identity. The book takes the “voodoo” out of branding as a functional process.” – George McGinnis – California State University Professor of Graphic Design
- Available Hardcover, Paperback and Kindle.
- Available in a MP3 CD.
- Also available in Spanish.
The Edge of Graphic Design
The New Design series celebrates some of the finest new design talents each featured city has to offer. This city-by-city tour is the insider’s guide to dozens of design firms that are making an impact on the industry.
Selected by designers for designers, the work in these pages reveals what makes graphic design tick in the city of Miami.
Fresh, new, and vital, this is a valuable collection for all design professionals, from advertising and media aficionados, to artists, educators, students, and all those with a strong interest in graphic design.
- Available in Hardcover and Paperback.
BRAIN DARTS
The Advertising Design of Turkel Schwartz & Partners
Turkel Schwartz & Partners is an advertising agency. Our clients pay us to get people’s attention. Since 1983 we have been creating messages that catch attention and present ideas – no matter how busy or distracted our audiences are.
Simple, powerful, often humorous messages break through the clutter and stick in the minds of the people we aim them at.
We call this kind of communication Brain Darts – the simplest, most-powerful messages that talk to our consumers in a way that they’ll understand, appreciate, remember, and act on.
Easy? No.
Exciting? Certainly.
Successful? Absolutely.
Come take a trip through this book and look at some of the brain darts we’ve created over the last 15 years.
- Available in both Hardcover and Paperback.
MOUTH OF THE SOUTH
Mouth Of The South – Kindle Edition
Floyd Barbonell, the son of itinerant backwoods rednecks, makes a fortune selling photos of his ancestor’s tattooed hide. Flush with the cash he hightails it to Miami to build a bigger con developing condominiums. Along the way Floyd happily tricks a number of hapless characters until a clumsy hit man sent to murder him kills the wrong guy. Who would want Floyd dead? One of his victims? His long-suffering wife? Someone from Floyd’s past? The adventure rollicks along until Floyd finally meets his match in his cousin Trenton Harrison Phinias Barbonell the third.
- Available on Kindle Only
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