Brands aren’t static. In almost every industry, change is constant, from consumer preferences to performance demands. And all the while the competition is crowding the marketplace. It takes the a nuanced eye to identify whether an exciting trend is a fad or a solid opportunity.
Bruce Turkel has the experience to identify truly great opportunities for your brand to evolve into something better and still stay true to your core values and promises.
Discovery Days
These are a one day, intensive workshop that help define your business and the direction it should go.
Bruce Turkel’s Building Brand Value Core Principles
If you’re still unsure where your brand‘s focus should be, here are Bruce Turkel’s 7 Steps to Building Brand Value. They will highlight precisely where your focus should be placed.
1 – All About Them
People care most about things that affect them. In order to reach them, you need to communicate in a way that informs them “what’s in it for me?”
3 – Make It Simple
Today’s world is a busy, confusing place. To make an impression and an impact, your message must be concise and digestible.
5 – Make It Yours
A message is truly powerful only if it is associated with you or your product. Make sure that the message you’re presenting belongs only to you.
7 – Repeat. Repeat. Repeat.
Say it again. Messages are more effective and believable when they’re repeated.
2 – Hearts Then Minds
People make decisions based on emotions and justify their decisions with facts. To get someone to pay attention, you must get them emotionally involved.
4 – Make It Quick
Things happen so fast these days that if you take your time, no one will wait around for you to explain your entire message.
6 – All Five Senses
Conversations involve all the human senses. To communicate effectively, be sure that you’re engaging as many of your audience’s senses as possible.
