What I Do

Discovery Days & Private Consulting

Brands aren't static. In almost every industry, is constant, from consumer preferences to performance demands. And all the while the competition is crowding the marketplace. It takes the a nuanced eye to identify whether an exciting trend is a fad or a solid .

Bruce has the experience to identify truly great opportunities for your to evolve into something better and still stay true to your core values and promises.

Discovery Days

These are a one day, intensive workshop that help define your business and the direction it should go. 

Cargo Cults

Bruce Turkel's Core Principles

If you're still unsure where 's focus should be, here are Bruce Turkel's 7 Steps to Building . They will highlight precisely where your focus should be placed.

1 –

People care most about things that affect them. In order to reach them, you need to communicate in a way that informs them “what's in it for me?”

3 – Make It Simple

Today's world is a busy, confusing place. To make an impression and an impact, your message must be concise and digestible.

5 – Make It Yours

A message is truly powerful only if it is associated with you or your product. Make sure that the message you're presenting belongs only to you.

7 – Repeat. Repeat. Repeat.

Say it again. Messages are more effective and believable when they're repeated.

2 –

People make decisions based on emotions and justify their decisions with facts. To get someone to pay attention, you must get them emotionally involved.

4 – Make It Quick

Things happen so fast these days that if you take your time, no one will wait around for you to explain your entire message.

6 – All Five Senses

Conversations involve all the human senses. To communicate effectively, be sure that you're engaging as many of your audience's senses as possible.

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(305) 602-0777

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