About 2018-05-04T17:09:39+00:00


Bruce travels the world helping leaders and companies thrive in the brave new world of increased consumer expectations and choice. He helps his clients and audiences uncover creative solutions and messaging strategies that can futureproof their brands in a world of constant disruptive upheaval.

Bruce’s clients include Fortune 500 companies and industry associations around the world. Bruce brings them creative solutions and shares those solutions through keynote speeches and company presentations. His concepts help inspire leadership and spark innovations that propel his clients to new levels of success.

Bruce founded Turkel Brands, a global brand consultancy that has worked with clients including Discovery Networks, Bacardi Limited, Miami, Jewish Health Systems, and more.

Bruce’s fifth book, the best-selling All About Them, was chosen as one of Forbes’ top ten business books of the year. Each week his blog explores innovation, leadership, and branding success. He is a frequent guest on Fox Business, CNN International, and CCTV (Chinese State Television) where he helps viewers understand the branding issues that affect their pocketbooks and their lives.



Bruce has written extensively on the breakthrough concept of marketing in our post-function reality. In a world where a product or service’s ability to do its job has become cost-of-entry, Bruce shows his clients how to build a powerful compelling brand identity that increases both profitability and customer satisfaction.


Bruce believes that the company that comes up with the most ideas comes up with the best ideas. And he believes that the best way to generate ideas is to encourage people to explore their own creativity. Bruce sees thing differently than most business thinkers and uses that talent to show his clients and audiences new directions for their brands, their companies and their lives.


Bruce has spent a lifetime working with business innovators, company thought leaders, and the world’s most exciting entrepreneurs. His purpose has always been to offer them new directions and consumer-facing insights to strengthen their brands and their businesses.


Thanks to his background as a performing musician, Bruce brings a new level of excitement and entertainment to the hundreds of keynote speeches he has delivered. Bruce tells stories, draws pictures, plays music, and uses his other interactive talents and techniques to motivate his clients and audiences to step away from ordinary solutions and dig deep. Thanks to his innovative stage presence, the National Speakers Association awarded Bruce with their CPAE award and inducted him into their Speaker Hall of Fame. Bruce shares that prestigious honor with a small community of the 235 other best speakers in the world.


Bruce will present the latest tips, tools, and techniques for your audience. And he will customize his topic to bring a new level of relevance to your event. What’s more, Bruce will both explain the big picture concepts your audiences needs to understand how to flourish and he will show them the hands-on, proven practices they can put to good use the minute they return to their offices. And all the while he’ll be entertaining them. After all, a spoonful of sugar does help the medicine go down.



“The annual convention for DMAI has been over for three weeks and our members are still talking about Bruce Turkel’s presentation. Here are a few select quotes: ‘Entertaining – loved him and the harmonica!’ ‘Fabulous presentation,’ ‘Fascinating and very informative.” All this is to say job well done and thank you very much.”

“Bruce is killing it! So funny and charming and super engaging. The group is tired from the game last night but he is keeping them engaged and laughing. We all really really like him, great content, great stage presence, very very happy to have him close the event!”

“Your talk was a great complement to our theme and gave the team valuable insight on the importance of being customer-centric with our messaging. And your energy and stories helped bring the points the life and kept the team engaged…”