BRUCE TURKEL
Bruce travels the world helping leaders and companies thrive in the brave new world of increased consumer expectations and choice. He helps his clients and audiences uncover creative solutions and messaging strategies that can futureproof their brands in a world of constant disruptive upheaval.
Bruce’s clients include Fortune 500 companies and industry associations around the world. Bruce brings them creative solutions and shares those solutions through keynote speeches and company presentations. His concepts help inspire leadership and spark innovations that propel his clients to new levels of success.
Bruce founded Turkel Brands, a global brand consultancy that has worked with clients including Discovery Networks, Bacardi Limited, Miami, Jewish Health Systems, and more.
Bruce’s fifth book, the best-selling All About Them, was chosen as one of Forbes’ top ten business books of the year. Each week his blog explores innovation, leadership, and branding success. He is a frequent guest on Fox Business, CNN International, and CCTV (Chinese State Television) where he helps viewers understand the branding issues that affect their pocketbooks and their lives.
BRANDING
Bruce has written extensively on the breakthrough concept of marketing in our post-function reality. In a world where a product or service’s ability to do its job has become cost-of-entry, Bruce shows his clients how to build a powerful compelling brand identity that increases both profitability and customer satisfaction.
INNOVATING
Bruce believes that the company that comes up with the most ideas comes up with the best ideas. And he believes that the best way to generate ideas is to encourage people to explore their own creativity. Bruce sees thing differently than most business thinkers and uses that talent to show his clients and audiences new directions for their brands, their companies and their lives.
LEADERSHIP
Bruce has spent a lifetime working with business innovators, company thought leaders, and the world’s most exciting entrepreneurs. His purpose has always been to offer them new directions and consumer-facing insights to strengthen their brands and their businesses.
SPEAKING
Thanks to his background as a performing musician, Bruce brings a new level of excitement and entertainment to the hundreds of keynote speeches he has delivered. Bruce tells stories, draws pictures, plays music, and uses his other interactive talents and techniques to motivate his clients and audiences to step away from ordinary solutions and dig deep. Thanks to his innovative stage presence, the National Speakers Association awarded Bruce with its CPAE award and inducted him into their Speaker Hall of Fame. Bruce shares that prestigious honor with a small community of the 235 other best speakers in the world.
FUTURE-PROOFING YOUR BRAND AND YOUR BUSINESS
Bruce will present the latest tips, tools, and techniques for your audience. And he will customize his topic to bring a new level of relevance to your event. What’s more, Bruce will both explain the big picture concepts your audiences needs to understand how to flourish and he will show them the hands-on, proven practices they can put to good use the minute they return to their offices. And all the while he’ll be entertaining them. After all, a spoonful of sugar does help the medicine go down.
KEYNOTE SPEAKING TOPICS
DEFINING YOUR BRAND
BMW defines its brand essence with four words. Nike, GE and
Wal-Mart use three.
Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”
In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.
While they’re laughing, your audiences will also be learning:
- The three universal branding myths that are holding your company back.
- The simple difference that sets all great brands apart, and
- How to develop this game-changing difference for your brand.
BUILDING YOUR BRAND VALUE
Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real-world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.
In this talk, your audiences will learn:
- Why your brand is not about your company and why understanding this matters more than anything else you do.
- The critical secret to move your brand from company-centric to consumer-centric.
- How to determine your authentic truth and why it’s more important than the function of your products or services.
YOU DON’T NEED SOCIAL MEDIA. YOU NEED A STRATEGY.
You don’t need social media. You don’t need a website. You don’t need mobile applications. You need a strategy. But before you create noise, you’ve got to know what you’re creating noise about and why anyone should care.
Bruce shows his audiences exactly how to build their brands online. He will show you how to take the best tools, tips, and techniques from the analog world and move them online where they will generate global interest and response.
Your audiences will learn:
- Why an unfocused online presence is like a tree falling in a forest.
- The danger of GMOOTs and how to avoid their traps.
- How to build a powerful brand that will make a difference online.
- How to tailor your message for each of the different social media.
- How to get the most bang for your buck and increase the echo effect.
ALL ABOUT THEM
Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.
Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.
Success today requires you to turn the lens around and focus relentlessly on your customer.
Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.
Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future. And your audiences will learn:
- How to uncover the motivations of today’s consumer.
- The real leadership difference between features and benefits.
- Anymore and what has taken its place.
- The critical difference between content and context, and how it can multiply your sales.
- The special sales secrets that are hidden in plain sight.
- Why the traditional “Speeds & Feeds” sales strategy does not work anymore.
TESTIMONIALS
“The annual convention for DMAI has been over for three weeks and our members are still talking about Bruce Turkel’s presentation. Here are a few select quotes: ‘Entertaining – loved him and the harmonica!’ ‘Fabulous presentation,’ ‘Fascinating and very informative.” All this is to say job well done and thank you very much.”
“Bruce is killing it! So funny and charming and super engaging. The group is tired from the game last night but he is keeping them engaged and laughing. We all really really like him, great content, great stage presence, very very happy to have him close the event!”
“Your talk was a great complement to our theme and gave the team valuable insight on the importance of being customer-centric with our messaging. And your energy and stories helped bring the points to life and kept the team engaged…”
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