BRUCE’s BLOG
Democratized Culture and You.
Each week that I post these articles I’m careful to include embedded...
Life or Death Direct Marketing
In the great world of marketing there are many subsets of practices...
Creating Something Out Of Nothing
At 5:45 last Sunday morning, I walked into the lobby of the Hilton...
Why Didn’t I Think Of That?
A couple of blog posts ago, I wrote about the opportunities of small...
Learning From Longhand and Furlongs.
My laptop broke so I’m writing this blog post longhand. There was an...
The Death of the Business Card
I’m sitting here in the mezzanine level of the Grand Ballroom in...
Life Lessons From Jocks.
I like to run. I don’t like to lift weights. That’s why I’m skinny...
The Simple Precision Of Language.
Do you know how to read musical notation? If you do, you know that...
Small Opportunities Get Bigger. Big Opportunities Get Smaller.
Creating new ideas is a lot like planting an oak tree — the best time to do it is 10 years ago. Or today.
When Is It Time To Change Dentists? Or, How To Keep Customers For Life.
Do your customers hear from you regularly? Do they know you care? Or do you think no news is good news? [PLEASE CLICK ON HEADLINE TO READ THE WHOLE STORY]
Not Just Mad Men
The Miami International University of Art and Design presented a...
Better Living Through Sound Bytes.
Are we guiding our lives on words that appeal to us simply because they’re grammatically convenient? [TO READ ENTIRE ARTICLE, PLEASE CLICK ON TITLE]
What’s hotter, a Ferrari or a Toyota?
Ferraris burn while Toyota’s reputation goes down in flames. [CLICK ON TITLE TO READ THE WHOLE STORY]
Customer Service and the Power of Social Media
How apologies can be a simple and effective component of exceptional customer service. [CLICK ON TITLE TO READ ARTICLE].
What Do You Do When You’ve Finished Your To Dos?
Everybody wants more time but what’s the best thing to do when you get it? [TO READ COMPLETE ARTICLE, PLEASE CLICK ON TITLE]
Heart Surgery, Thomas Edison, and Customer Service.
Marketing health care or answering the question what’s the difference between God and a surgeon?
[CLICK ON TITLE TO READ WHOLE ARTICLE]
Not By The Hair Of Her Chinny Chin Chin.
Senior Selling — marketing to 55+ boomers — just HAS to be good business. Here’s how to get started. [PLEASE CLICK ON TITLE TO READ WHOLE POST]
The Boomers Shall Inherit the Earth.
Baby Boomers are creating the largest and wealthiest generation in history. What are you doing to prepare for this unprecedented opportunity? [TO READ ARTICLE, CLICK ON TITLE]