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Is Silk Soy?

Is Silk Soy?

Back in 1984, there was a famous marketing case study covered in all the trade rags. The title was “Can Marketing Take the Tofu Out Of Tofutti?” and the question was pretty clear — could good advertising convince soy-averse Americans to try dessert products made with tofu? Levine, Huntley, Schmidt & Beaver was the agency ...

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WTF??!!

WTF??!!

Since the advent of the Internet and email, we’ve all become experts at using acronyms in our notes. LOL – “Laughing Out Loud.” IMHO – “In My Humble Opinion.” BTW – “By The Way.” POS – “Parent Over Shoulder.” Most of these turn up in emails I read regularly although I haven’t seen the last ...

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The Seven-Step Recipe for Marketing Success

The Seven-Step Recipe for Marketing Success

Owen Frager is Chief Innovation Officer of the Frager Creative Group, one of the nation’s first virtual marketing communications agencies serving Fortune 500 brands. There’s a lot more to interactive digital marketing than eye-catching banner ads, discount packages, and clever domain names. Marketing gives personality and differentiates for advantage. Marketing creates relationships with customers that go ...

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Not My Attorney

Not My Attorney

During the last days of 2010 Barack Obama changed Federal tax law. In a stunning political role reversal, Republicans supported the President’s package while Democrats opposed it. You might remember that the President’s deal included a renewal of expiring jobless benefits and a one-year cut in Social Security taxes paid by workers. It also extended ...

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There Is No Box.

There Is No Box.

In last Wednesday’s USA TODAY, there was an article titled, “Funeral homes discover new life.” It described a new trend across the country where traditional funeral homes are marketing their centers “not just as a place to mourn the dead, but as sites for events celebrating the living, including weddings, birthdays, anniversaries, holiday parties and ...

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Not Just Mad Men

Not Just Mad Men

The Miami International University of Art and Design presented a panel discussion on the Golden Age of Advertising as part of a exhibit loaned from the Hartman Center for Sales at Duke University Libraries, Not Just Mad Men. The panel  featured Barry Zaid formerly of Push Pin, Arthur Rockower , MIU instructor, Marie Fernandez-Leon from Imagery Creative Communications, Jason ...

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Living a Life of Purpose; The Richly Working

Living a Life of Purpose; The Richly Working

Steve Spalding suggests that 80% of People Quietly Despise Their Lives. Are you among them? Via: https://howtosplitanatom.com/news/80-of-people-quietly-despise-their-lives/ This isn’t a statistic tic, it’s a casual observation based on talking to way more people about their careers than any normal person should. I’m convinced that most people dislike their lives, not in any robust way but ...

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Hank Sheinkopf, Political Consultant

Hank Sheinkopf, Political Consultant

Hank Sheinkopf, a CNN contributor, is a longtime political consultant who was a member of the media team for President Bill Clinton's 1996 re-election campaign. Sheinkopf was a media consultant for Eliot Spitzer's campaign for New York attorney general in 1998 and has represented candidates around the country and the world.
Hank took a break from his CNN appearances and private practice clients to explain his theories of how politics work.

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Best Global Brands

Best Global Brands

VIA Business Week Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek’s 100 Best Global Brands are doing exactly that by Burt Helm Every time a recession threatens, executives glare at the balance sheet and wonder aloud about one particular expense: brand building. Trimming the marketing budget can seem eminently sensible. After ...

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Hilbama? Barinton?

Hilbama? Barinton?

What else would you call this hilarious Photoshop combination of Hillary Clinton and Barack Obama?The Katholieke Universiteit Brussel (Catholic University) en Ehsal are combining college and university. There are many ways to visualize it. I’m glad Belgium agency LDV United choose this one. Advertiser: HUB Agency: LDV United Source: Buzzing Bees VIA: Owen Frager

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What do the Steroid controversy and Illegal Immigration have in common?

What do the Steroid controversy and Illegal Immigration have in common?

My friend Seth Berkowitz, from Blink, sent me this editorial. I think it has marketing implications far deeper that just immigration and professional baseball. For years, everybody knew that illegal immigrants were coming across our borders in massive numbers and nobody did anything about it. Why? Because it benefitted more people than it hurt. The ...

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More Paint Cans

More Paint Cans

Silver at the Cannes Lions 2007 for outdoor. Ads for the World Wildlife Fund Spain (WWF/Adena). Advertising Agency: Contrapunto, Madrid, Spain Executive Creative Director: Antonio Montero Creative Directors: Jaime Chavarri, Ivan de Dios Copywriter: Jaime Chavarri Art Director: Ivan de Dios Account Supervisor: Eva Alvarez Advertiser’s Supervisor: Mª Angeles de Pablo VIA The Frager Factor

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Love at First Fright

Love at First Fright

Partner Salience Moderates Roller-Coaster-Induced Excitation Transfer(or, Roller Coasters make you hot.) Cindy M. Meston, Ph.D and Penny F. Frohlich, M.A. Very technical reading but quite worthwhile if you market a theme park OR if you’re looking for love. “This study examined the effects of residual nervous system arousal on perceptions of sexual attraction. Researchers approached ...

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