BRUCE’s BLOG
The Secret To Building a Successful Business.
Showing your customers not just how you can help them achieve what they want but how they can be who they want to be puts you in a singular position way above your competition. And making your customers feel good not about just what you can do for them but about themselves will secure your placement in their roster of critical contributors to their own success.
The Importance of Giving AND Taking.
Like Dr. Doolittle’s Pushmepullyou, there’s no moving forward without cooperation. And in an effective relationships, there’s no giving without taking.
Logically Illogical Logic
You need to not just understand your customer’s motivations but recognize their aspirations. Then, by creating your brand message to show them how they can express and accomplish their hopes and dreams with your help, your vendor/customer relationship can take a new and more profitable course.
From an Organization to a Destination.
To build desire, increase purchases, and expand your profits, position what you sell as an experience your audience will consume.
The Distractor in Chief
Why else would the president insult the pregnant widow of a fallen soldier? Why else would he insult the Puerto Rican victims of Hurricane Maria? Why else would he go to war with the NFL over freedom of speech? It’s much too easy (and naïve) to write it off to him being a clumsy boor. What if there’s something else going on?
Making wine — and business — better.
I’ve had the great fortune to spend the last few weeks touring...
Five Things You Can Learn From Fireman Bob’s GoFundMe site.
After Hurricane Irma left an 82-year old retired fireman homeless, we created a GoFundMe site to help him rebuild his home. Building Bob’s site taught me about how to use the GoFundMe app but it also taught me a lot about how to use social media as a promotional tool. I discovered five simple tips that can make your social media efforts more successful.
Numbers Lie.
Unlike the little town of Lake Woebegone “where all the children are above average,” most people do not get exceptional results because most people do not do exceptional things. Average is average for a reason. If you want to build your brand, build your business, or build your life, one of the first things to do is consider zigging while everyone zags.
My 82-year old neighbor left homeless by Hurricane Irma.
If you want to help a real person and don’t know where to turn, consider helping Bob Eaken rebuild his life.
There Has to be a Better Way to Help.
The Red Cross’s brand awareness has gone a long way to help it continue to collect large sums of money from a concerned and generous public. But a powerful disconnect between their internal intention and abilities and their external image will eventually weaken even a century-old brand.
The Wrong Way — and the Right Way — to use Social Media in a Crisis.
Simple, direct, and to the point. Jim Fried understands the concepts behind an All About Them marketing strategy.
Defensive, insensitive, callous. Jack Michel clearly does not.
Business Advice From Hurricane Irma.
The computer I’m writing this blog post on is powered by a...
Make Business Simple – My Four-Word Rules For Success. #10 in a Series.
We’ve spent the last few weeks talking about my four-word rules for...
Make Business Simple – My Four-Word Rules For Success. #9 in a Series.
To make your brand All About Them, and to make your business a success, remember that my Four-Word Rule for Success #9 is Hidden in Plain Sight.
Make Business Simple. My Four-Word Rules for Success. #8 in a Series.
The best way to build you brand value and demonstrate why you matter to your customers and your potential customers is to Understand Why You Matter to them.
Make Business Simple – My Four-Word Rules For Success. #7 In A Series.
Monetizing new technology and creating opportunities is why my four-word rule for business success #7 is “Old Things. New Combinations.” All you need to do to take advantage of this is to look at all the exciting new whiz-bang technologies and figure out ways they can fix old problems.
The Power of The Mastermind. And You.
Mastermind Groups can provide new ideas, help vet concepts, provide accountability, and expose you to the honest support that can help you and the people around you achieve success.
Make Business Simple – My Four-Word Rules For Success. #6 in a series.
Make Business Simple – My Four-Word Rules For Success. #6 in a...