BRUCE’s BLOG
An Open Letter to Uber and Travis Kalanick
Uber, San Francisco, CaliforniaAttn: Mr. Travis Kalanick, CEO Dear...
Foreplay Starts in the Morning.
Foreplay starts in the morning. I have a buddy who told me about a...
Can you Transcend Politics?
Transcend politics. Companies including Uber, Lyft, Under Armor,...
The Trump Effect.
When Coca-Cola and Budweiser are accused of un-American behavior (yet revel in the success of their advertising) you KNOW the Trump Effect is at work. And it’s something to which you’d better pay very close attention.
The Brand Battlefield – Trump vs. Business vs. Trump
The Brand Battlefield The Trump administration banned immigration...
Gwyneth Paltrow, Green Eggs, and Vaginas.
Gwyneth Paltrow, Green Eggs, and Vaginas.Gwyneth Paltrow has sold a...
Why Boosting Your Facebook Ads Is Dangerous.
At first glance, boosting Facebook posts seems like a good way to increase awareness. But think twice before you pay to reach some of Facebook’s one billion users. Let’s talk about why…
The Secret of the Experience Economy
The ironic Chinese curse was, “May you live in interesting times.” Today’s Experience Economy corollary could be, “May your life be half as interesting as it looks on Facebook.”
Forgive and Forget for the New Year?
Forgive and forget. I just read this post from my parenting...
Do You Know What You Want To Do?
Do You Know What You Want To Do? When I went to college I wanted to...
Even Idiots Don’t Like Being Told They’re Idiots.
Even Idiots Don’t Like Being Told They’re Idiots.Years and years ago...
Change Before You’re Forced To Change.
Change Before You’re Forced To Change. To understand the need for...
Saying No To Business is Easier Than You Think.
It’s the way your brand makes your customers feel about themselves that creates both value and desire. And that’s how to differentiate yourself from the clueless companies by simply thinking about your customers. After all, it’s not like they can’t find what you do somewhere else. And as we’ve said so many times before, in today’s connected world the function of your business is simply cost of entry.
Bah Humbug.
eBah Humbug.I readily admit that this post is going to piss some...
Function is Cost-Of-Entry.
Function is Cost Of EntryThe simple truth is in today’s world of...
What Oscar Wilde and Donald Trump Have in Common.
Oscar Wilde was, and is, one of my favorite writers. The reason is...
What Should You Write About? ¯_(ツ)_/¯
Here’s a weird bit of time travel: You’re reading this post on Wednesday morning or sometime after the presidential election is over. That means you already know who our next president is going to be.
But I wrote this post before the election. And even though it was pretty clear to me who would prevail, there’s no way to know for sure.
Midcentury Modern is More Popular Than Ever.
Midcentury Modern is More Popular Than Ever.Midcentury modern is a...