Branding

Do No Evil. Unless You Do.

For years Google has crowed about their code of conduct, “Don’t be evil.” In 2015 they doubled down on the concept, if not the actual words, when they introduced their new tagline “Do the right thing.”   As the company explains in their code of conduct, ““Employees of Alphabet (Google’s parent company) and its subsidiaries and controlled affiliates should do the right thing — follow the law, [...]

By | 2018-05-21T14:10:19+00:00 May 15th, 2018|0 Comments

The Brand is Leadership. Leadership is the Brand.

I was on a FOX Business interview when the anchor, Melissa Francis, ran a little role-playing exercise with me:   “It’s three o’clock in the morning and your phone rings. It’s the Republican Party and they want to know what they can do to change their brand for the midterm elections. What do you say?” Because I was on national TV, I didn’t say what I would [...]

By | 2018-05-11T14:29:49+00:00 May 8th, 2018|0 Comments

When the Student is Ready…

Somewhere around Y2K, I was introduced to Susan Ford Collins. When we first met, Susan gave me a copy of her latest book, The Joy of Success. Because I’m a little obsessed with reading, I dove right in and polished off the book in a weekend. It was well written and full of good information, but I can’t honestly say it made any great difference in my [...]

By | 2018-04-25T14:27:28+00:00 April 25th, 2018|0 Comments