BRUCE’s BLOG
Perception is Reality.
Legendary head coach Joe Paterno led the Penn State Nittany Lions...
What’s In A Name?
There was once a store in your neighborhood with the name Strictly...
How You Can Get Things Done.
Think about the things that you want to change in your life –...
Your Personal Brand.
I was recently asked a question that really got me thinking about...
The Art and Business of Selling Ties.
Frank Kiick was one of the best-dressed men I ever met. His shirts...
Real Life Super Heroes.
The heroes we hoist up on a pedestal will let us down. But life’s lovely ride—and the people we ride it with—is all we have. And YOU are the real life hero.
The PR Shoeshine. Or How to Make More Money From Your Existing Customers.
Each time I get off the plane at San Juan’s International Airport,...
Blitzster Can Build Your Social Media Followers
Technology continues to provide many new tools for brand building....
Donald Trump is Not Running for President.
Remember the village idiot? He was the only one person who watched...
“Jeb!” Doesn’t Deserve an Exclamation Mark
Dear Jeb, A few weeks ago I wrote a post evaluating the logos of...
Ogden Nash, Jerry Dior, and Major League Baseball
Ogden Nash is known for short, glib poetry such as “The Turtle:”The...
Why Standing For Something Matters
With no discernable brand value built into Taco Bell and Pizza Hut’s new menu changes, regardless of what it costs them to make the revisions, no one will care and sales will continue to drop.
Customer Service Language.
First a customer service confession: I forgot to pay a bill. Got no...
My Muse is a Jealous Taskmaster.
Listen to enough writers talk about their Muse and sooner or later...
The Potential Danger of If and But
Please take a minute to think about the words IF and BUT. Such...
Bruce Jenner – TransJenner Hero
Bruce Jenner was interviewed by Diane Sawyer on 20/20 last week and...
Bouillabaisse of Business.
Have you made bouillabaisse lately? It’s the traditional Provençal...
What Does A Presidential Brand Look Like?
Cribbing from Barack Obama’s success in the polling place in 2008...