BRUCE’s BLOG
Donald Trump is Not Running for President.
Remember the village idiot? He was the only one person who watched...
“Jeb!” Doesn’t Deserve an Exclamation Mark
Dear Jeb, A few weeks ago I wrote a post evaluating the logos of...
Ogden Nash, Jerry Dior, and Major League Baseball
Ogden Nash is known for short, glib poetry such as “The Turtle:”The...
Why Standing For Something Matters
With no discernable brand value built into Taco Bell and Pizza Hut’s new menu changes, regardless of what it costs them to make the revisions, no one will care and sales will continue to drop.
Customer Service Language.
First a customer service confession: I forgot to pay a bill. Got no...
My Muse is a Jealous Taskmaster.
Listen to enough writers talk about their Muse and sooner or later...
The Potential Danger of If and But
Please take a minute to think about the words IF and BUT. Such...
Bruce Jenner – TransJenner Hero
Bruce Jenner was interviewed by Diane Sawyer on 20/20 last week and...
Bouillabaisse of Business.
Have you made bouillabaisse lately? It’s the traditional Provençal...
What Does A Presidential Brand Look Like?
Cribbing from Barack Obama’s success in the polling place in 2008...
We lost a great big piece of business.
We lost a great big piece of business. We lost a great big piece of...
Chris Mangos, Miami International Airport
Robert Stack, the Fame Coach
Dr. Rick Goodman, Advantage Legal Systems
Glen Senk, Anthropologie
David Park, Tadpole Ventures
Tim Hemphill, Ernest N. Morial Convention Center, New Orleans
Rhino Horn, Uber’s Logistics, & Your Business.
A recent story on public radio talked about the logistics of...