BRUCE’s BLOG
Brand Positioning. Positioning Brands.
Brand Positioning. Positioning Brands. Have you seen someone wearing...
How To Create A Name For Your Business
How To Create A Name.When I was a kid I worked in one of my parents’...
Did I Do the Right Thing?
Did I Do the Right Thing? Last week I posted a blog entitled, Prince...
Prince – The Brand
Prince passed away last week and the whole world mourned. Even my...
Brand Building – Communicate as profitably as possible.
The key to brand building, then, is to make sure your brand is All About Them. That is, make sure your brand communicates most directly and empathetically with the people you want to do business with.
Brand Building Methods.
The old school way to build a brand was to work on sales pitches. The better you pitch, the more you sell. But today it’s essential to uncover the essential truths that will help you construct an offer that consumers will be compelled to choose. Because as I’ve talked about so many times before, the key to building a powerful brand is to discover your authentic truth and express it to your audiences by showing them how your brand resonates in their lives.
Brand Strategies for Fun and Profit.
Managing expectations is a great way to build and reinforce a brand image but it does require operations to live up to promises.
How to Create a Brand
Knowing how to create a brand requires two components – the talent of the creator AND the resources of the patron.
What is a Brand?
What is a brand?My pal (and incredible drummer and very funny guy)...
How To Build A Brand
How To Build A BrandI’m sitting in a very comfortable reclining...
Turning Liabilities into Assets.
Turning liabilities into assets. I’ve talked about it many times...
Building Your Own Brand Value
While it may be intimidating to look at well-established brands and wonder how you’ll ever create such notoriety, it’s not nearly as difficult if you break down the scary whole into lots of manageable little bits.
How Do You Build a Brand?
Dealstorming is a scalable, repeatable process that any B2B sales team can use to encourage a breakthrough on a tough sale. Tim’s plan suggests including every person who has a stake in the sale, questioning existing assumptions, and channeling the collective experience of the group, to uncover creative solutions and achieve a stunning 70% close ratio.
Deadpool is the New Canary in the Coalmine
The success of the movie Deadpool and candidates Sanders and Trump is telling us that things are changing and that the time has come for the observant risk takers amongst us to make our move.
Trump. Explained.
200 years ago Alexis de Tocqueville already understood that the future Trump’s strength would be that his brand would validate the feelings and sentiments of an unfulfilled constituency.
Better. Worse. Different.
Building a better brand is like building a life. Both grow based on...
Choose Your Brand.
Choose Your Brand. Have you felt the inexorable forces pulling at...
The True Irony of Practice.
Knowing your authentic truth and knowing how to present it to your customers is the way to both incorporate your intrinsic talents into your personal and professional lives and get better at what you do and to enjoy it more than you do already.