BLOG - Bruce Turkel

Why Boosting Your Facebook Ads Is Dangerous.

by Bruce Turkel | Jan 17, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

At first glance, boosting Facebook posts seems like a good way to increase awareness. But think twice before you pay to reach some of Facebook’s one billion users. Let’s talk about why…

The Secret of the Experience Economy

by Bruce Turkel | Jan 9, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

The ironic Chinese curse was, “May you live in interesting times.” Today’s Experience Economy corollary could be, “May your life be half as interesting as it looks on Facebook.”

Forgive and Forget for the New Year?

by Bruce Turkel | Jan 3, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

Forgive and forget. I just read this post from my parenting...

Do You Know What You Want To Do?

by Bruce Turkel | Dec 27, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

Do You Know What You Want To Do? When I went to college I wanted to...

Even Idiots Don’t Like Being Told They’re Idiots.

by Bruce Turkel | Dec 20, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

Even Idiots Don’t Like Being Told They’re Idiots.Years and years ago...

Change Before You’re Forced To Change.

by Bruce Turkel | Dec 13, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

Change Before You’re Forced To Change. To understand the need for...

Saying No To Business is Easier Than You Think.

by Bruce Turkel | Dec 5, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

It’s the way your brand makes your customers feel about themselves that creates both value and desire. And that’s how to differentiate yourself from the clueless companies by simply thinking about your customers. After all, it’s not like they can’t find what you do somewhere else. And as we’ve said so many times before, in today’s connected world the function of your business is simply cost of entry.