BLOG - Bruce Turkel

Smile Through Your Fear and Sorrow

by Bruce Turkel | Dec 22, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

If you smile through your fear and sorrow you’ll see the sun come shining through for you.

The Profitable Business of Fear.

by Bruce Turkel | Dec 15, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

Products are sold NOT for what they can do but for HOW they make consumers feel. While it’s easy to believe that good feelings would sell more products, the amount of marketing based on fear suggests that just the opposite is true.

Do We Know What Trump, Obama, Ross, and Goebbels Have in Common?

by Bruce Turkel | Dec 8, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

Do We Know What Trump, Obama, Ross, and Goebbels Have in Common? The...

Interest Follows Investment.

by Bruce Turkel | Dec 1, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

As sensitive as I am to someone asking me to knock out a “quick logo,” or “just a little speech – won’t take you anytime at all,” I’m embarrassed to admit I’ve been guilty of this same crime. I’ve devalued more than one person’s knowledge, effort, and experience by asking for a quick solution to a problem that deserved all of the skills and attention a professional could rally.

But not surprisingly, when I have done this I’m never happy with the results. Not necessarily because my chosen professional didn’t make the appropriate effort but because I callously undervalued their abilities and achievements.

How To Kill Creativity In Three Easy Steps.

by Bruce Turkel | Nov 24, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

This is a rant on the presentation of creativity and how it’s...

What Are You Waiting For?

by Bruce Turkel | Nov 18, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

Last week we were all shocked and horrified by the tragic news...

Emirates Has Lost Its Mind.

by Bruce Turkel | Nov 9, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

By now you’ve probably seen the Emirates video. In it Jetman Dubai...

Do You Play The Name Game?

by Bruce Turkel | Nov 2, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

Do you remember the first time you ate sushi? I’m not talking about...

This Lifeguard Tale Tells It All.

by Bruce Turkel | Oct 26, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

When the little swimmer’s head ducked under the waves and didn’t pop...

The Quickest Way To Improve Your Image.

by Bruce Turkel | Oct 20, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

I’m sitting on a panel in a university auditorium listening to one...

Doing The Right Thing

by Bruce Turkel | Oct 12, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

Sometime near the end of seventh grade I got my first report card...

Figures lie. Liars figure.

by Bruce Turkel | Oct 6, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

From the September 2015 issue of Men’s Journal: “In a new Danish...

What The Hell Does Volkswagen Do Now?

by Bruce Turkel | Sep 27, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

By now everyone on the planet knows about Volkswagen’s troubles....

SPOC

by Bruce Turkel | Sep 22, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

SPOCMy mortgage company made a mistake. For some reason they did not...

How You Can Find Your Customer.

by Bruce Turkel | Sep 14, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising

If you first target the reporters by their ability to influence your true customer (the point of this article in the first place) you’ll find that their articles will help you reach your goals and market your business.