BRUCE’s BLOG
This Lifeguard Tale Tells It All.
When the little swimmer’s head ducked under the waves and didn’t pop...
The Quickest Way To Improve Your Image.
I’m sitting on a panel in a university auditorium listening to one...
Doing The Right Thing
Sometime near the end of seventh grade I got my first report card...
Figures lie. Liars figure.
From the September 2015 issue of Men’s Journal: “In a new Danish...
What The Hell Does Volkswagen Do Now?
By now everyone on the planet knows about Volkswagen’s troubles....
SPOC
SPOCMy mortgage company made a mistake. For some reason they did not...
How You Can Find Your Customer.
If you first target the reporters by their ability to influence your true customer (the point of this article in the first place) you’ll find that their articles will help you reach your goals and market your business.
Mastermind Mastery.
Do you have a business idea that you think about incessantly? Do you...
The Secret of The Marriott Brand
I’ve stayed in a lot of Marriott hotels lately. Plenty of the...
Traveling Light PART V
Traveling light is the perfect way to make your summer vacation...
Perception is Reality.
Legendary head coach Joe Paterno led the Penn State Nittany Lions...
What’s In A Name?
There was once a store in your neighborhood with the name Strictly...
How You Can Get Things Done.
Think about the things that you want to change in your life –...
Your Personal Brand.
I was recently asked a question that really got me thinking about...
The Art and Business of Selling Ties.
Frank Kiick was one of the best-dressed men I ever met. His shirts...
Real Life Super Heroes.
The heroes we hoist up on a pedestal will let us down. But life’s lovely ride—and the people we ride it with—is all we have. And YOU are the real life hero.
The PR Shoeshine. Or How to Make More Money From Your Existing Customers.
Each time I get off the plane at San Juan’s International Airport,...
Blitzster Can Build Your Social Media Followers
Technology continues to provide many new tools for brand building....