BRUCE’s BLOG

When is Enough Enough?

by | Apr 4, 2017 | , , ,

1. What do celebrities owe the people who help make their successes possible? 2. Based on my belief that business and personal brands should be All About Them, how do the more successful balance their desire to relate to their customers with their need for privacy? 3. Is there a happy medium where everyone can feel both respected and respectful?

Saying No To Business is Easier Than You Think.

by | Dec 5, 2016 | , , ,

It’s the way your brand makes your customers feel about themselves that creates both value and desire. And that’s how to differentiate yourself from the clueless companies by simply thinking about your customers. After all, it’s not like they can’t find what you do somewhere else. And as we’ve said so many times before, in today’s connected world the function of your business is simply cost of entry.

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