BRUCE’s BLOG
The Trouble with Transparency.
Last Friday’s edition of The New York Times included two stories on...
Brian Williams is Toast.
Brian Williams is toast.Brian Williams is not going to return to NBC...
The Power of the GBM
When I went to elementary school on Miami Beach there were just four...
How To Ask For Money.
Want to know how to ask for money? Pull off any expressway and down...
The Folly of Function.
The Folly of Function:We were about eighteen minutes into our...
5 Critical Branding Questions.
Q: When is the best time to plant an oak tree? A: Twenty years ago....
My Dad. Renaissance Man. An Invitation.
My dad was a lot of things. High school basketball center. Air Force...
Top Ten Lists: My Best Branding & Life Hacks of 2014
At the end of every year television and the Internet are inundated...
Bah Humbug. Or, Always Willing To Do Less.
Bah Humbug. Pardon me for being a skeptamist, but does anything say,...
What Is Your Blue Box?
In hindsight it wasn’t such a good idea. I had already tossed my...
Pick a Lane.
I finally finished writing my next book. As much as I enjoy writing...
Cyber Monday is the Buggy Whip of E-Tailing.
Cyber Monday’s business press was all atwitter looking at that day...
Good PR is Good PR. But Only If You’re Ready.
Lots of people quote the old bromide, “All PR is good PR” but few...
Victoria’s Secret Secret
Victoria’s Secret UK showed a lineup of beautiful young women...
Opportunity (or You’ll Never Know If You Never Go).
A good friend of mine got the opportunity to speak at a very...
The Two Secrets To Success.
Competency Is Table Stakes.Many people complain about the various...
Babyfonics Genius Disrupts Reading.
Last week we talked about disruptors. This week we’ve got a great...
The Disruptors vs. the Disrupted.
The two guys sitting next to me on the plane disrupted my peace and...