BRUCE’s BLOG
Ben Baldanza, Spirit Airlines
Ben Baldanza, CEO, Spirit Airlines
Phil Bakes, Snapper Creek Equity Management
The Power of Simplicity.
On simplicity: Many years ago I was in an office with a tattooed art...
The Right Place at The Right Time.
Last weekend Gloria and I were in the right place at the right time...
Not So Smart Luggage
Smart Luggage for the Connected Age promised the title in last...
925
925<247365 2,400 years ago Socrates said, “ὁ δὲ ἀνεξέταστος βίος...
The Key to Customer Service.
I just left a message for a highly successful buddy of mine. Or at...
The Lesson of Intentionality.
Sometime between World War II and The Korean War, private first...
The Trouble with Transparency.
Last Friday’s edition of The New York Times included two stories on...
Brian Williams is Toast.
Brian Williams is toast.Brian Williams is not going to return to NBC...
The Power of the GBM
When I went to elementary school on Miami Beach there were just four...
How To Ask For Money.
Want to know how to ask for money? Pull off any expressway and down...
The Folly of Function.
The Folly of Function:We were about eighteen minutes into our...
5 Critical Branding Questions.
Q: When is the best time to plant an oak tree? A: Twenty years ago....
My Dad. Renaissance Man. An Invitation.
My dad was a lot of things. High school basketball center. Air Force...
Top Ten Lists: My Best Branding & Life Hacks of 2014
At the end of every year television and the Internet are inundated...
Bah Humbug. Or, Always Willing To Do Less.
Bah Humbug. Pardon me for being a skeptamist, but does anything say,...
What Is Your Blue Box?
In hindsight it wasn’t such a good idea. I had already tossed my...