BRUCE’s BLOG
Brand Strategies for Fun and Profit.
Managing expectations is a great way to build and reinforce a brand image but it does require operations to live up to promises.
How to Create a Brand
Knowing how to create a brand requires two components – the talent of the creator AND the resources of the patron.
What is a Brand?
What is a brand?My pal (and incredible drummer and very funny guy)...
How To Build A Brand
How To Build A BrandI’m sitting in a very comfortable reclining...
Turning Liabilities into Assets.
Turning liabilities into assets. I’ve talked about it many times...
Building Your Own Brand Value
While it may be intimidating to look at well-established brands and wonder how you’ll ever create such notoriety, it’s not nearly as difficult if you break down the scary whole into lots of manageable little bits.
How Do You Build a Brand?
Dealstorming is a scalable, repeatable process that any B2B sales team can use to encourage a breakthrough on a tough sale. Tim’s plan suggests including every person who has a stake in the sale, questioning existing assumptions, and channeling the collective experience of the group, to uncover creative solutions and achieve a stunning 70% close ratio.
Deadpool is the New Canary in the Coalmine
The success of the movie Deadpool and candidates Sanders and Trump is telling us that things are changing and that the time has come for the observant risk takers amongst us to make our move.
Trump. Explained.
200 years ago Alexis de Tocqueville already understood that the future Trump’s strength would be that his brand would validate the feelings and sentiments of an unfulfilled constituency.
Better. Worse. Different.
Building a better brand is like building a life. Both grow based on...
Choose Your Brand.
Choose Your Brand. Have you felt the inexorable forces pulling at...
The True Irony of Practice.
Knowing your authentic truth and knowing how to present it to your customers is the way to both incorporate your intrinsic talents into your personal and professional lives and get better at what you do and to enjoy it more than you do already.
Bowie is Dead. I’m Sorry for Your Loss.
David Bowie passed away on Sunday at the age of 69. And even if you...
How To Stand Out When Everything is The Same
Manufacturers must never stop innovating lest they lose their competitive advantage and they must never stop developing their brand and cultivating their audience lest their buyers go somewhere else.
I’ve Been Thinking About Change…
The world is changing at an almost unimaginably rapid pace. Technology has forever changed the way we do things. I hope the coming new year is full of lots of enjoyment, opportunity, and happiness for you and everyone who you hold dear. And make sure you do hold them because it’s gonna be one hell of an exciting ride.
Smile Through Your Fear and Sorrow
If you smile through your fear and sorrow you’ll see the sun come shining through for you.
The Profitable Business of Fear.
Products are sold NOT for what they can do but for HOW they make consumers feel. While it’s easy to believe that good feelings would sell more products, the amount of marketing based on fear suggests that just the opposite is true.
Do We Know What Trump, Obama, Ross, and Goebbels Have in Common?
Do We Know What Trump, Obama, Ross, and Goebbels Have in Common? The...