BRUCE’s BLOG
Blogging For Fun And Profit.
When I started this blog I promised to be transparent and share my...
Sometimes You Have To Say “NO” To Get To “YES.”
In 2008 we pitched a piece of business that we really wanted and...
What Will Hurt The United States’ Brand Value?
Brand value is the degree to which an individual or organization’s...
The Classics
When was the last time you reread the classics? Catcher in the Rye,...
The Simple Precision Of Language.
[Please note: I am on vacation this week and sharing one of my...
Why Is Building Your Brand Like Learning To Ride A Bike?
Do you remember the first time you rode a bike by yourself? I...
What Is A Brand?
People are constantly asking 'what is a brand?' and 'how a brand is...
Why iOS7’s Less Equals A Whole Lot More.
Have you upgraded to iOS 7 yet? If you’re an Apple iPhone or iPad...
How Do Speakers Bureaus Work, Anyway?
Do you understand how speakers bureaus work? I never did either. In...
The One Question You Should Never Ask.
My friend Phil Allen, brilliant lawyer and blazing lead guitar...
How To Make A Great Deal Even Sweeter.
I don’t usually use this space to rant. I try to be thoughtful,...
The Tools Change. The Rules Remain The Same.
The Internet bubble burst right after Y2K and the real estate bubble...
Dear XXX XXXXXX,
This email showed up on my phone this morning (yes, the name...
How To Build Your Brand.
Last month I presented the keynote speech on building brands at the...
You Don’t Know What You’ve Got Till It’s Gone.
What was going through your mind on 9/10/01? I’ll bet you don’t...
What Can Your Brand Learn From Being On Stage?
We all believe that one thing causes another. Newton’s third law of...
Pablo Picasso, The Rolling Stones, This Blog, And You.
What do Pablo Picasso, the Rolling Stones, and this blog have in...
The Difference Between Success and Failure.
David and I were at the gym the other day talking about a race we...