BRUCE’s BLOG
How Do You See It?
Our Monday morning run takes us through Matheson Hammock Park and...
What Is An Idea Worth?
The most exciting and profitable part of my business is often also...
The Battle of the Brands
What the heck’s going on in the world of brands? If you haven’t been...
I Will. Will You?
A couple of weeks ago I heard lawyer, orator, and FIU Law School...
How To Be Really Funny (Even If You’re Not That Funny Now).
A few weeks ago the National Speakers Association (NSA) hosted their...
So God Made A TV Commercial
Last Sunday night about 110 million Americans sat around their HD...
Have You Ever Seen YOUR Neutral Face?
Sometimes you get exposed to a new viewpoint from a unique venue...
What Was So Damn Important Anyway?
My friend and client, Juan, went on a holiday a couple of months...
What I Learned At CES.
Last week I exhausted my brain, my legs, and my wallet wandering...
The Trouble With Tautology
Do you know what the word “tautology” means? Wikipedia says:...
Your Brand Is Not About You.
Seven or eight years ago I found myself running into the same...
How To Beat The Auction You Cannot Win.
“The Dollar Auction game: a paradox in non-cooperative behavior and...
The Three “E”s of Successful Public Speaking
How many times have you attended a speech and decided whether the...
They Shouldn’t Not Come
Remember the scene in the movie Poltergeist when the worried parents...
Your Brand Is Not About You
“Previous generations defined themselves by the wars they fought. We...
How To Sell The Dream.
My father was an innovative and very successful real estate...
Your Kids Cannot Tell Time.
Your kids cannot tell time. Did you know that? Really, they can’t...
You Do Not Control Your Brand.
Think back 20 years. You had just checked into your hotel. You went...