BRUCE’s BLOG
If You Can Get Past The BS, Maybe You’ll Actually Find The Bull.
There’s an old story about the pessimist father who wanted to teach...
5 Ways To Brand Miami, Destinations, And The Arts.
Here’s something I don’t understand: Status, financial success,...
Plays Well With Others
At our advertising agency, we have a new service positioning called...
How You Do Anything.
There are some random thoughts and memories playing pachinko inside...
Is God In The Details?
Take a look at Mazda’s logo. Notice anything strange? How about that...
Can You Imagine A World Without SPAM?
Every day I get emails from salesmen asking me to forward their note...
Cut The Grass. And The BS.
A comedian on late-night television did a funny bit about a guy who...
Is Silk Soy?
Back in 1984, there was a famous marketing case study covered in all...
I Gotta Get Different Friends.
I met my running buddies at 5:45 this morning. We banged out five...
The Myth Of Discovery
According to legend, a teenage Lana Turner was discovered at...
The American market just changed forever.
A startling shift is changing the demographics of the world’s most...
Spain Is Not Uganda
During the negotiations on the terms of Spain’s bailout, Spanish...
Building Brand Value Interview
Last year I was at the National Speakers Association meeting in...
Make Mine Mobile
When I was in college, moving into the dorms was an arduous ritual....
Being the Best of the Best
On one of our morning runs last week, Stella was telling me about...
I Thought Of It First. But They Already Had It.
Do you ever get a call on your smartphone that you can’t return...
Everyone Wants To Be A Rock Star
Someone sent me an article that asked successful CEOs what they...
The Deadbeat Brand
Have you ever been witness to the Pocket Pat? When it’s done well,...