BRUCE’s BLOG
5 Ways To Brand Miami, Destinations, And The Arts.
Here’s something I don’t understand: Status, financial success,...
Plays Well With Others
At our advertising agency, we have a new service positioning called...
How You Do Anything.
There are some random thoughts and memories playing pachinko inside...
Is God In The Details?
Take a look at Mazda’s logo. Notice anything strange? How about that...
Can You Imagine A World Without SPAM?
Every day I get emails from salesmen asking me to forward their note...
Cut The Grass. And The BS.
A comedian on late-night television did a funny bit about a guy who...
Is Silk Soy?
Back in 1984, there was a famous marketing case study covered in all...
I Gotta Get Different Friends.
I met my running buddies at 5:45 this morning. We banged out five...
The Myth Of Discovery
According to legend, a teenage Lana Turner was discovered at...
The American market just changed forever.
A startling shift is changing the demographics of the world’s most...
Spain Is Not Uganda
During the negotiations on the terms of Spain’s bailout, Spanish...
Building Brand Value Interview
Last year I was at the National Speakers Association meeting in...
Make Mine Mobile
When I was in college, moving into the dorms was an arduous ritual....
Being the Best of the Best
On one of our morning runs last week, Stella was telling me about...
I Thought Of It First. But They Already Had It.
Do you ever get a call on your smartphone that you can’t return...
Everyone Wants To Be A Rock Star
Someone sent me an article that asked successful CEOs what they...
The Deadbeat Brand
Have you ever been witness to the Pocket Pat? When it’s done well,...
The Tools Change. The Rules Don’t.
Have you noticed what's going on? Everything might seem pretty...