BRUCE’s BLOG

The Real Cost Of Tourism

The knee-jerk response of organizations such as the Government and BP is to throw big money at big problems. Let’s look at the reasons why this money has to be spent. [PLEASE CLICK ON TITLE TO READ WHOLE ARTICLE]

Money, Marketing, Politics, and Oil

Like politics, money is the lifeblood of marketing. Without the budget to get your message out to as many people as possible, even a cogent, compelling marketing strategy can fall flat. [Please click on headline for full article]

Who owns the AFLAC duck?

Aflac is a brand owned by American Family Life. No question about that. But now that they’re with a new agency, what’s intriguing is who owns the duck? CLICK TITLE TO READ MORE.

My eighteen mile run on Saturday

On Saturday I did my longest run to date and have come up with no business value at all. Just thought it was worth relating, for a cathartic experience if nothing else. I can’t do a mile-by-mile recap because I’ve blocked most of it from my mind, kind of like the pain of childbirth. Click title for more…

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