BRUCE’s BLOG
No Mission Without Margin
How do non profits and others reconcile their need to do good with their need to generate revenue? TO READ MORE, CLICK ON TITLE.
Does anyone return phone calls anymore?
What is it about people who don’t return phone calls? CLICK ON TITLE TO READ WHOLE POST
How to damage your brand – the Toyota way
Toyota did irreparable harm to their brand because they violated the pact they made with their consumer. TO READ WHOLE STORY CLICK ON TITLE.
Barack Obama, Sarah Palin and Branding Health Care
How Barack Obama used branding techniques to sweep into office and forgot all about them when it came to passing health care. CLICK TITLE FOR WHOLE STORY
What I learned from 26.2…
Last Sunday I ran the ING Miami Marathon. Okay, “ran” is hyperbole....
You say iPad, I say iPod
Everyone I know has been asking my take on Apple's name for their...
Who owns the AFLAC duck?
Aflac is a brand owned by American Family Life. No question about that. But now that they’re with a new agency, what’s intriguing is who owns the duck? CLICK TITLE TO READ MORE.
Has Tiger Woods poisoned the spokesman well?
Many unsophisticated marketers use spokespeople because it is an easy way for a company to think they’re doing effective marketing without much effort. CLICK TITLE TO READ MORE.
Complete 2009 and jumpstart 2010 with Sentence Completions.
Sentence completions help us identify our thoughts and feelings allowing us to see and act on what we have discovered and lead to greater understanding and performance. CLICK TITLE TO READ MORE.
L’esprit de l’escalier
I was meeting with a potential client today and all they wanted to...
7 Steps to Building Brand Value
Seven simple steps to building, maintaining, and communicating a...
My eighteen mile run on Saturday
On Saturday I did my longest run to date and have come up with no business value at all. Just thought it was worth relating, for a cathartic experience if nothing else. I can’t do a mile-by-mile recap because I’ve blocked most of it from my mind, kind of like the pain of childbirth. Click title for more…
Why Can’t Ethnic-Owned Shops Be Agencies of Record?
Hadji Williams, a 17-year advertising copywriter, posted this and I...
The Mrs. Kravitz Effect in Social Media
If you are a baby boomer like I am, you probably remember the 60s...
Just who is your competition?
Rohit Bhargava of Ogilvy and author The Influential Marketing Blog,...
Living a Life of Purpose; The Richly Working
Steve Spalding suggests that 80% of People Quietly Despise Their...
The Beginning (Or The End) For Ad Agencies?
This speaks to the current POV that agencies who focus solely on...
Brands bruised in battered economy
World's 2 most valuable brands: Coca-Cola, IBM By Emily Fredrix/The...