BRUCE’s BLOG
What Do Baby Boomers Want, Anyway?
I’m not looking for an honest man, the Holy Grail or the meaning of life. But I know what Boomers want. (TO READ THE WHOLE ARTICLE, CLICK ON TITLE).
What do incompetence AND arrogance add up to?
Incompetent and arrogant is no way to go through life whether you’re a musician or an oil company. [PLEASE CLICK TITLE FOR WHOLE ARTICLE].
Knowledge is power. Really?
Some companies are benefiting from the Deepwater Horizon disaster. And they’re not the ones you think. [CLICK ON TITLE FOR WHOLE STORY].
Insight: No ‘quick fix’ for the tourism industry
The Alabama Post Register followed my blog posts on the oil disaster and Gulf Coast tourism. Here’s the article, reprinted in its entirety. [TO READ WHOLE ARTICLE, PLEASE CLICK ON TITLE].
Did Hitler Wear Hanes? Your opinions…
Commenters are either outraged by Hanes’ new campaign or they think I’m blowing it out of proportion… [PLEASE CLICK ON TITLE FOR WHOLE STORY]
Smile or Die
"Acclaimed journalist, author and political activist Barbara...
Did Hitler Wear Hanes?
Do Helen Thomas and Michael Jordan think being endearing is an excuse for anti-Semitism? [CLICK ON TITLE FOR WHOLE ARTICLE]
What Will Happen When People Forget About The Oil Spill?
What happens when the next great new event pushes the Deepwater Horizon off the front pages? What will be the long-lasting effects to the beachfront tourism industry from Texas to Florida and beyond? [PLEASE CLICK ON THE TITLE FOR THE WHOLE STORY]
Why People Shouldn’t Not Come
Saying “we don’t have oil” is just telling people why they shouldn’t not come. Surely there’s got to be a better solution to saving gulf coast tourism. [CLICK ON TITLE FOR WHOLE STORY]
The Real Cost Of Tourism
The knee-jerk response of organizations such as the Government and BP is to throw big money at big problems. Let’s look at the reasons why this money has to be spent. [PLEASE CLICK ON TITLE TO READ WHOLE ARTICLE]
Is Shell jealous of BP’s misfortune or are they high?
Is Shell jealous of BP’s misfortune or are they high? [Please click on title for whole post]
Money, Marketing, Politics, and Oil
Like politics, money is the lifeblood of marketing. Without the budget to get your message out to as many people as possible, even a cogent, compelling marketing strategy can fall flat. [Please click on headline for full article]
There’s Nowhere to Hide
Before ‘checking-in’ with Foursquare, remember that where you are says a lot about your brand. Click on title for whole article.
Striking the Right Tone on Tourism Amidst the Gulf Oil Spill
While BP continues its efforts to try to stop the catastrophic oil...
No Mission Without Margin
How do non profits and others reconcile their need to do good with their need to generate revenue? TO READ MORE, CLICK ON TITLE.
Does anyone return phone calls anymore?
What is it about people who don’t return phone calls? CLICK ON TITLE TO READ WHOLE POST
How to damage your brand – the Toyota way
Toyota did irreparable harm to their brand because they violated the pact they made with their consumer. TO READ WHOLE STORY CLICK ON TITLE.
Barack Obama, Sarah Palin and Branding Health Care
How Barack Obama used branding techniques to sweep into office and forgot all about them when it came to passing health care. CLICK TITLE FOR WHOLE STORY