BRUCE’s BLOG
The Real Cost Of Tourism
The knee-jerk response of organizations such as the Government and BP is to throw big money at big problems. Let’s look at the reasons why this money has to be spent. [PLEASE CLICK ON TITLE TO READ WHOLE ARTICLE]
Is Shell jealous of BP’s misfortune or are they high?
Is Shell jealous of BP’s misfortune or are they high? [Please click on title for whole post]
Money, Marketing, Politics, and Oil
Like politics, money is the lifeblood of marketing. Without the budget to get your message out to as many people as possible, even a cogent, compelling marketing strategy can fall flat. [Please click on headline for full article]
There’s Nowhere to Hide
Before ‘checking-in’ with Foursquare, remember that where you are says a lot about your brand. Click on title for whole article.
Striking the Right Tone on Tourism Amidst the Gulf Oil Spill
While BP continues its efforts to try to stop the catastrophic oil...
No Mission Without Margin
How do non profits and others reconcile their need to do good with their need to generate revenue? TO READ MORE, CLICK ON TITLE.
Does anyone return phone calls anymore?
What is it about people who don’t return phone calls? CLICK ON TITLE TO READ WHOLE POST
How to damage your brand – the Toyota way
Toyota did irreparable harm to their brand because they violated the pact they made with their consumer. TO READ WHOLE STORY CLICK ON TITLE.
Barack Obama, Sarah Palin and Branding Health Care
How Barack Obama used branding techniques to sweep into office and forgot all about them when it came to passing health care. CLICK TITLE FOR WHOLE STORY
What I learned from 26.2…
Last Sunday I ran the ING Miami Marathon. Okay, “ran” is hyperbole....
You say iPad, I say iPod
Everyone I know has been asking my take on Apple's name for their...
Who owns the AFLAC duck?
Aflac is a brand owned by American Family Life. No question about that. But now that they’re with a new agency, what’s intriguing is who owns the duck? CLICK TITLE TO READ MORE.
Has Tiger Woods poisoned the spokesman well?
Many unsophisticated marketers use spokespeople because it is an easy way for a company to think they’re doing effective marketing without much effort. CLICK TITLE TO READ MORE.
Complete 2009 and jumpstart 2010 with Sentence Completions.
Sentence completions help us identify our thoughts and feelings allowing us to see and act on what we have discovered and lead to greater understanding and performance. CLICK TITLE TO READ MORE.
L’esprit de l’escalier
I was meeting with a potential client today and all they wanted to...
7 Steps to Building Brand Value
Seven simple steps to building, maintaining, and communicating a...
My eighteen mile run on Saturday
On Saturday I did my longest run to date and have come up with no business value at all. Just thought it was worth relating, for a cathartic experience if nothing else. I can’t do a mile-by-mile recap because I’ve blocked most of it from my mind, kind of like the pain of childbirth. Click title for more…
Why Can’t Ethnic-Owned Shops Be Agencies of Record?
Hadji Williams, a 17-year advertising copywriter, posted this and I...