BRUCE’s BLOG
Building Your Own Brand Value
While it may be intimidating to look at well-established brands and wonder how you’ll ever create such notoriety, it’s not nearly as difficult if you break down the scary whole into lots of manageable little bits.
How Do You Build a Brand?
Dealstorming is a scalable, repeatable process that any B2B sales team can use to encourage a breakthrough on a tough sale. Tim’s plan suggests including every person who has a stake in the sale, questioning existing assumptions, and channeling the collective experience of the group, to uncover creative solutions and achieve a stunning 70% close ratio.
Deadpool is the New Canary in the Coalmine
The success of the movie Deadpool and candidates Sanders and Trump is telling us that things are changing and that the time has come for the observant risk takers amongst us to make our move.
Trump. Explained.
200 years ago Alexis de Tocqueville already understood that the future Trump’s strength would be that his brand would validate the feelings and sentiments of an unfulfilled constituency.
Better. Worse. Different.
Building a better brand is like building a life. Both grow based on...
Choose Your Brand.
Choose Your Brand. Have you felt the inexorable forces pulling at...
The True Irony of Practice.
Knowing your authentic truth and knowing how to present it to your customers is the way to both incorporate your intrinsic talents into your personal and professional lives and get better at what you do and to enjoy it more than you do already.
Bowie is Dead. I’m Sorry for Your Loss.
David Bowie passed away on Sunday at the age of 69. And even if you...
How To Stand Out When Everything is The Same
Manufacturers must never stop innovating lest they lose their competitive advantage and they must never stop developing their brand and cultivating their audience lest their buyers go somewhere else.
I’ve Been Thinking About Change…
The world is changing at an almost unimaginably rapid pace. Technology has forever changed the way we do things. I hope the coming new year is full of lots of enjoyment, opportunity, and happiness for you and everyone who you hold dear. And make sure you do hold them because it’s gonna be one hell of an exciting ride.
Smile Through Your Fear and Sorrow
If you smile through your fear and sorrow you’ll see the sun come shining through for you.
The Profitable Business of Fear.
Products are sold NOT for what they can do but for HOW they make consumers feel. While it’s easy to believe that good feelings would sell more products, the amount of marketing based on fear suggests that just the opposite is true.
Do We Know What Trump, Obama, Ross, and Goebbels Have in Common?
Do We Know What Trump, Obama, Ross, and Goebbels Have in Common? The...
Interest Follows Investment.
As sensitive as I am to someone asking me to knock out a “quick logo,” or “just a little speech – won’t take you anytime at all,” I’m embarrassed to admit I’ve been guilty of this same crime. I’ve devalued more than one person’s knowledge, effort, and experience by asking for a quick solution to a problem that deserved all of the skills and attention a professional could rally.
But not surprisingly, when I have done this I’m never happy with the results. Not necessarily because my chosen professional didn’t make the appropriate effort but because I callously undervalued their abilities and achievements.
How To Kill Creativity In Three Easy Steps.
This is a rant on the presentation of creativity and how it’s...
What Are You Waiting For?
Last week we were all shocked and horrified by the tragic news...
Emirates Has Lost Its Mind.
By now you’ve probably seen the Emirates video. In it Jetman Dubai...
Do You Play The Name Game?
Do you remember the first time you ate sushi? I’m not talking about...